What Is the Quickest and Most Powerful Way to Promote Your Blog?

 

Distribution counts.

 

Some believe Google to be the best way to promote blog posts.

 

Email marketing generates votes too.

 

Social media, Quora and Reddit come up short compared to Google and email marketing in most blogging circles.

 

Guest blogging and genuine blog commenting work nicely. But neither top the list for marketing your blog.

 

I want you to think right side up in an upside down thinking world.

 

Blogging is the best way to promote your blog because it offers the optimal mix of marketing speed and marketing power.

 

Huh?

 

Write and publish the next blog post.

 

Take power from Google. Reclaim power for your blog. Depend not on Google. Rely on your blog.

 

The next blog post you write and publish points to 1,000 plus posts on your blog. I believe this is the quickest and most powerful way to promote your blog. You own every post. You set the rules. No resistance. No friction. No rules. No algorithm. No site laws. Everything is under your control.

 

Email marketing is the quickest way to promote a blog post but not the most powerful because you and I do not own complete branding and full creative control on Mail Chimp and Gmail. Emails sent through Mail Chimp find the Gmail inbox. Readers consume email through the Gmail platform; no blogger owns Gmail. No blogger has any power to monetize, brand and customize Gmail with a shred of authority. This is why email marketing lacks the power of writing and publishing the next blog post pointing back to the 1,000 blog posts published to your blog.

 

Wait a second. You have not published 1,000 blog posts yet? Get busy writing then publishing detailed, long form blog posts. Hit the 1 K mark next month or next year. Imagine the power of 1000 blog posts individually promoting 1000 blog posts collectively. Think cumulatively. Do you see what I mean? Do you understand why writing and publishing the next post promotes your blog quickly and powerfully?

 

One blog post indirectly points to all blog posts.

 

Let this concept sink deep into the mind.

 

What About Google?

 

The moment you publish a blog post Google does not pick it up instantly to point it to 1000 prior blog posts. Google lacks speed and power.

 

Google yields steady organic traffic over some time. Google pinpoints blog traffic. But Google does not promote blog posts like writing and publishing your next blog post.

 

Publishing a blog post instantaneously directs readers to the current post and 1000 prior blog posts. No quicker or more powerful way exists to promote old blog posts. Updating old content for Google is helpful but lacks the speed factor; deleting, updating then re-publishing old content takes a decent chunk of time. However, updating old blog posts cultivates immense power since relevant, refreshed content often ranks on page 1 of Google.

 

Respect the Power of Indirect Marketing

 

Sometimes we see blogging through a pinhole. You and I close our minds to possibility.

 

Traditional blog promotion goes like this:

 

“Drop a blog post link. Drive people to it directly. Promoting content through direct methods is the only reliable way to promote content.”

 

One severe flaw infects direct marketing methods.

 

Every offsite promotional channel:

 

• enforces strict rules handcuffing your creativity
• honors rigid algorithms
• projects unreliable results because no blogger owns these channels

 

Guess who owns their blog?

 

You.

 

Do you need to follow an algorithm to write and publish the next blog post? How many rules do you need to follow for the post to be seen? Tap the freaking publish button; this is the only rule to follow to gain exposure through your blog. No narratives to honor. No restrictions to tap dance around. You own and control everything through blogging. This is why writing and promoting the next post is the best way to promote your blog, including the prior 1,000’s of blog posts.

 

How to Turbocharge Old Blog Post Promotion

 

• embed a related posts widget
• link internally
• embed a popular post widget

 

But never forget the strategy itself.

 

Write and publish your next post.

 

Point readers to the current post.

 

Point readers to old posts.

 

Point readers to every post on your blog; potentially and indirectly of course.

 

What Is the Downside of Being Prolific?

 

Being prolific means spending less time distributing posts.

 

Letting go of the distribution obsession feels highly uncomfortable. Admittedly, looking past email marketing and Google as dependable traffic sources feels alien to most bloggers.

 

But capitalizing on the quickest and most powerful way to distribute posts is worth feeling temporary discomfort.

 

Relying on this strategy requires one to lengthen success timelines. Going pro takes long enough as it is. Succeeding through heavy content creation takes longer than distributing aggressively yet brings amplified results.

 

Publishing content at a rapid clip is not for the impatient. Profit-hungry bloggers need to follow a different tactic.

 

Maximizing onsite traffic takes ample work too. Invest ample time linking internally. Double check your related posts plug-in; is each post properly aligned?

 

Perhaps none of these are actual downsides to being prolific. But you may as well know the work required before committing to a prolific publishing schedule.

 

Publish Highly Detailed Work

 

OK guys.

 

Being prolific is difficult but do-able because publishing a steady volume of thorough content challenges everyone.

 

Anybody can churn out 600 word posts like they breathe.

 

Few publish a high quantity of quality content.

 

No secret exists to becoming detailed-oriented. Know why you blog. Find your motivator. Driven bloggers organically focus on the critical deets.

 

Hold your driver near and dear to your heart.

 

Remember why you blog.

 

Be prolific by getting clear on your blogging motivator.

 

I love circling the globe.

 

I  worked until 1 AM to write these words because I love freedom.

 

18 years into my blogging career and I feel like I’m just getting started.

 

Intent is everything.

 

Truly helpful content distributes old blog posts effectively. Do quality work. Inspire readers to check out old blog posts.

 

Make each blog post a brand asset not forgettable.

 

I visualize each blog post to be a cyber employee working for Blogging From Paradise Dot Com around the clock. Thinking this way motivates me to publish a high quantity of quality posts over the long term.

 

Dazzling content promotes old blog posts around the clock.

 

Conclusion

 

Write the next post.

 

Publish the next post.

 

Promote your blog effectively.