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I routinely preach the benefits of seeking organic blogging growth.
Every time I note how organic traffic is the only goal, you likely want to beat me with a spiked bat since I’ve mentioned this many times.
Putting your annoyance aside, I want to stress the benefits and drawbacks of achieving organic blogging growth.
What Is Organic Blogging Growth?
Before we discuss the upsides and downsides let’s flesh out a simple definition of organic growth for your blog.
Basically, any statistical blogging increase based on:
- publishing targeted content to your blog
- publishing targeted content offsite/off blog
- attracting traffic passively based on the quality of your content
is organic blog traffic.
Organic blogging growth is based on building content assets. Content assets work for you passively around the clock.
Organic growth contrasts from inorganic growth relying on:
- manipulation
- the numbers game
- paid marketing methods
- various forms of outreach designed to manually drive traffic from outside sources to your blog
Organic traffic offers you freedom because your content or assets work for you around the clock. This natural form of traffic arrives based on the content driving the traffic. No unnatural manipulation plays a role in this process.
Inorganic traffic trades time and work or money for traffic; this is far from freedom in terms of trading time and work while paid marketing involves giving up capital for each visitor. Feel free to use either inorganic strategy but never confuse each with creating traffic assets and freedom.
Organic traffic is as close to a sure thing as you can get. People want your content based on its quality. People arrive because they trust you.
Inorganic traffic is far from a sure thing. People arrive because they spied an advertisement, fielded your cold outreach pitch or tired of seeing your 10th follow up in their Twitter DMs and went the “mercy visit” route.
Organic traffic saves time and work. Inorganic traffic tends to waste time and work unless one goes the paid route from a clear, highly shrewd approach. Even though, foolish paid advertising campaigns burn through capital – and time – because mindlessly throwing money at a problem only amplifies the problem while sucking you bone dry.
Benefits
Organic growth seems slow but the human beings who visit your blog:
- want your content
- Â follow your blog closely
- Â buy your stuff
- Â hire you
I do not see any downsides to any of those factors.
The upside to organic blogging growth is becoming a professional blogger.
High quality traffic morphs into customers and clients who drive direct and referral business.
Become Highly Knowledgeable, Confident and Clear
Investing 1000’s of hours:
- researching topics
- creating content
organically converts you into a clear, confident, knowledgeable blogging expert.
Knowledgeable bloggers boast immense posture and serene peace of mind.
Driving organic traffic puts the “I feel like a fraud” fear in the rear view mirror forever because prolific bloggers know their niche thoroughly. Publish 1,000 detailed blog posts and you will feel like a confident authority.
Establishing peace of mind cannot be underestimated for any entrepreneur.
Creating enough content to turn on the organic traffic spigot around the clock promotes such clarity as to give you inner peace on this blogging journey. Posture comes part and parcel with that peace. Confident bloggers attract success passively versus desperately chasing it via wild, cold pitches and other frenzied strategies.
Gain the Highest Quality Traffic
Organic traffic is the highest quality traffic because organic visitors trust your content, follow your blog closely, hire you and buy your stuff.
Full-time bloggers drive a heavy volume of organic traffic because these are the types of folks who build your business directly and through referrals, too.
Trusting, pre-qualified traffic is the granite-like foundation upon which exponential business growth occurs. People who deem you and your blog as being credible fuel professional blogging careers because each trusts you, your blog, your products and services.
Drive Passive Traffic
Organic traffic is passive.
Passive traffic flows to your blog around the clock.
Boosting passive traffic gives you the freedom to enjoy life offline as traffic flows to your blog 24-7, 365.
For example, this post will generate organic, passive traffic based on its quality, depth and pinpointed targeting. I can do yoga, hike in the mountains or walk the dog while traffic passively flows to this post in addition to dozens of others published to Blogging From Paradise.
That’s freedom.
That’s what most bloggers want.
This is why organic traffic is king.
Drawbacks
Looking Past Non-Essential Metrics (Not Really a Downside But Uncomfortable to Hug Nonetheless)
The downside to organic blogging growth is looking past meaningless metrics which stroke the ego.
One inaccuracy dripping with incredible overtones; bloggers typically claim how working for a long time is a downside of driving organic blog traffic.
Whether you drive organic or inorganic traffic you will generally work for a long time to gain blog visitors. Work is not a downside; it is a requirement. Time is not a downside; it is a requirement.
Claiming that work and time investments are drawbacks to gaining organic traffic is like saying that putting in breathing work for a long time is a drawback to being alive.
That being said, the biggest downside to going the organic traffic route is mentally disciplining yourself to look past non-essential metrics towards creating quality, targeted content to boost organic traffic and income.
Bloggers often boast about attaining specific follower counts. Few understand the worthless nature of random numbers. Numbers cannot do anything but highly targeted people who trust your content become loyal readers, customers and clients.
Weening yourself off of egocentric metrics feels highly uncomfortable for most since fear rears its ugly head as you do. Panic surfaces. Doubt emerges. Letting go non-essential numbers to focus on the organic traffic end game is a benefit, upside or positive of course yet will feel brutal for most bloggers so I label it a downside.
The Verdict
Unless you want to trade work for money it looks like organic traffic wins in a landslide.
Looking past obvious work and time requirements being significant, if you will work anyway you should be intelligent, thorough and effective by creating content spawning organic blog traffic.
Visualize each piece of content being an employee sending organic traffic to your blog passively. Make every post work for you. Create a company through your blog content. Each blog post, social media update and video can be the gift that keeps on giving.
If you want freedom it is the smart choice.
