Manchester, New Hampshire, USA
Why would you promote other bloggers on your blog?
Doesn’t this sound self-defeating?
Giving up precious blogging real estate to fellow bloggers seems to cheat you.
But doing this actually accelerates your success far more quickly than if you tried to blog solo.
Making blogging friends through this strategy basically recruits a small company of bloggers who accelerate your blogging success passively for you around the clock.
Anytime I fall asleep or hop offline for enriching travel experiences my blogging friend network promotes Blogging From Paradise across a wide range of marketing channels.
I befriended these bloggers primarily by promoting each through my blog.
Of course, bloggers seem resistant to the idea of linking to fellow bloggers. Few see beyond today. Even fewer muster up the patience to help bloggers without asking for anything in return. This is one reason why many bloggers struggle.
Competitive-minded fears infect their minds. Refusing to link to fellow bloggers both increases the poisonous fear of competition and robs you of opportunities to accelerate your blogging success exponentially.
How Linking to Fellow Bloggers Benefits You
I link to successful blogger Sue-Ann Bubacz because I love her content and wanted to add a credible resource to my blog for you, our community.
Her readers became aware of me and my blog after she began linking to me organically.
As we linked to each other our friendship grew. In addition to our cross-promotional backlinks offer, we guest posted on each other’s blogs, further increasing our presence.
Now imagine 5, 10 or 20 blogging buddies promoting you to their readerships.
Think about how much exposure you can gain solely by being:
- genuine
- generous
- patient
- persistent
in linking to skilled bloggers and observing your friendships solidify.
Blogging is not as hard as bloggers claim but most try to blog solo; of course blogging feels hard if you try to do it by yourself.
Linking to valued resources, making blogging buddies and allowing organic cross-promotion to manifest helps you and your blogging buddies grow your presence exponentially over the long haul.
Peep these sugary sweet benefits of promoting fellow bloggers on your blog.
Saves Time
Promoting fellow bloggers saves your time.
Blogging friends who appreciate the links promote your blog to expand your reach passively which saves you time.
Skilled blogger Lisa Sicard:
- mentions me on her blog
- invites me to guest post on her 2nd blog
- promotes me on Twitter
- promotes me on Facebook
She saves me time by promoting me to her audience.
Imagine how much time I’d spend by trying to reach her audience manually, on a 1-to-1 basis?
Boosts Traffic
Linking to bloggers:
- adds credibility to your blog; posts perceived to be credible gain exposure, leading to increased traffic
- builds strategic friendships leading to greater traffic by cross promotion
Anil Agarwal interviewed me.
I experienced a traffic increase through the interview. Linking to Anil and his authority blog from both Blogging From Paradise and my guest posts on Blogging Tips forged a bond between us. Our bond led to a mutually beneficial friendship where we cross-promoted each other, increasing our blog traffic.
Like every blogger I note above and below, Anil has always been:
- genuine
- authentic
- kind
- generous
in helping me through his blog comments, retweets and mentions. I freely link to him because he publishes valuable content and bonded with me through his generosity. As we cross-promote each other we increase each other’s blog traffic.
Boosts Profits
I promoted skilled blogger Mudassir Ahmed a few times here on Blogging From Paradise.
We bonded. He even bought an eBook of mine.
Bloggers you link to directly and indirectly increase your blogging profits by:
- buying your products
- hiring you
- promoting you to their following who buys your products and hires you
- endorsing you
Tim Ferriss links to 20, 30, 40 or more resources through every blog post he publishes. No doubt, some of these folks he links to:
- promote him
- endorse him
- buy his stuff
Each promotion, endorsement and purchase boosts his profits. Tim’s name, credibility and brand help increase his blogging income but he would be the first to tell you that he can only do so much as 1 person, he being the author of the 4 Hour Work Week. He links to valued resources for his audience to enjoy helpful content but indirectly increases his blogging profits in the process.
Link to fellow bloggers. Build bonds. Fellow bloggers boost your profits directly and indirectly by promoting you, endorsing you, by buying your products and by hiring you.
Increases Your Energy
Promoting fellow bloggers boosts your energy.
Noting bloggers on your blog feels good because doing so is an act of love. Humans feel good acting from love and kindness.
Mentioning a blogger potentially:
- increases their traffic
- boosts their income
- lends greater credibility to their blog
Being generous feels good. Feeling good breeds persistence.
Kind bloggers like Donna Merrill energized themselves for years partially by promoting fellow bloggers freely via her:
- blog
- Twitter stream
- Facebook stream
She persistently shines the spotlight on other bloggers to build relationships. Building relationships by being kind no doubt energizes her for the long haul blogging journey.
Help fellow bloggers not only because both parties benefit but because doing so feels good and boosts your energy. Focus on your emotional state now. Do you feel bad by being overwhelmed, frustrated and upset about your blogging campaign? Change your approach. Promote fellow bloggers through your blog. Feel good by being generous. Raise your energy. Feel good. Persist.
Leverages Your Presence
Promoting fellow bloggers leverages your presence online.
Help people. Let friendships form organically. Cut the strings of expectation. Observe how your blogging buddies promote you around the clock.
Using your blog as a co-promotional medium gives you leveraging abilities far beyond blogging lone wolves.
Imagine solo bloggers who rely solely on their energy, effort and focus to get ahead. Solo bloggers only go so far.
Picture bloggers who promote fellow bloggers on their blog. As bonds form organically, blogging buddies promote you around the clock.
Imagine 5, 10 or 15 bloggers promoting your blog via:
- their blog
Reaching multiple audiences across a wide range of channels leverages your blogging presence to the hilt.
Do not complicate blogging. Be generous, patient and persistent. Be genuine. Make blogging buddies authentically to allow the principle of leveraging to work for you.
Video
Promoting fellow bloggers on your blog is one step towards thinking big.
Watch this Short for a quick reminder:
Think Big with Your Blogging Campaign
Conclusion
I hope these reasons inspire you to promote fellow bloggers.
Let’s help each other succeed.
