Why Promote Other Bloggers on Your Blog?

  May 14, 2021 blogging tips 🕑 8 minutes read

Playa Guanico, Panama


Blogging becomes easier if you network generously.


Blogging becomes more difficult if you try to do it on your own.


What seems like the better choice?


Bloggers seem resistant to the idea of linking to fellow bloggers. Competitive-minded fears infect their minds. Refusing to link to fellow bloggers both increases the poisonous fear of competition and robs you of opportunities to accelerate your blogging success exponentially.


I wanted to note a few reasons why you should link to fellow bloggers.


First, I want to discuss a few ideas:


  • link to valued resources in your niche
  • ask for nothing in return
  • expect nothing in return
  • link to skilled bloggers persistently to forge bonds


Offer backlinks only to valued resources. Link out to improve your blogging credibility. Cut the strings of expectation. Let friendships form organically. Blogger outreach works best in a relaxed, chill, detached setting.


How Linking to Fellow Bloggers Benefits You


I linked to successful blogger Sue-Ann Bubacz a while back because I love her content and wanted to add a credible resource to my blog for you, our community.


Sue-Ann appreciated the link, we began to forge a bond and she linked to my blog a few times. Her readers became aware of me and my blog. As we linked to each other our friendship grew. In addition to our cross-promotional backlinks offer, we guest posted on each other’s blogs, further increasing our presence.


Now imagine 5, 10 or 20 blogging buddies promoting you to their readerships. Think about how much exposure you can gain solely by being:


  • genuine
  • generous
  • patient
  • persistent


in linking to skilled bloggers and observing your friendships solidify.


Blogging is not as hard as bloggers claim but most try to blog solo; of course blogging feels hard if you try to do it by yourself. Linking to valued resources, making blogging buddies and allowing organic cross-promotion to manifest helps you and your blogging buddies grow your presence exponentially over the long haul.


Peep these sugary sweet benefits of promoting fellow bloggers on your blog.


Saves Time


Promoting fellow bloggers saves your time.


Note a blogger on your blog. Allow friendships to form. Blogging buddies promote you.


Versus blogging for 18 hour days I chose to build my blogging buddy network. My blogging buddy network saves my time as my friends promote me and endorse me while I do other blogging stuff or engage in offline activities.


How it works: versus trying to squeeze blogging success out of my efforts alone, working long, hard days, I link to and befriend fellow bloggers who lessen my workload and save my time. I may work a 6 hour day because the remaining 18 hours seem filled with blogging buddies who promote my blog, saving my time. Why would I spend 18 hours daily trying to do it all solo when I can spend 6 hours building a blogging buddy network who works 24 hours daily doing what I could never do by myself?


Skilled blogger Lisa Sicard:


  • mentions me on her blog
  • invites me to guest post on her 2nd blog
  • promotes me on Twitter
  • promotes me on Facebook


She saves me time by promoting me to her audience; I would spend time ineffectively if I cold pitched her tribe via email. 1 by 1. She has their trust. She saves me time by promoting my blog to her trusted, loyal following.


Of course, linking to Lisa via my blog fostered our strong friendship.


Boosts Traffic


Linking to bloggers:


  • adds credibility to your blog; posts perceived to be credible gain exposure, leading to increased traffic
  • builds strategic friendships leading to greater traffic by cross promotion


Anil Agarwal interviewed me:


Ryan Biddulph Interview on Building a Better Blog by Following Your Fun


I experienced a traffic increase through the interview. Linking to Anil and his authority blog from both Blogging From Paradise and my guest posts on Blogging Tips forged a bond between us. Our bond led to a mutually beneficial friendship where we cross-promoted each other, increasing our blog traffic.


Like every blogger I note above and below, Anil has always been:


  • genuine
  • authentic
  • kind
  • generous


in helping me through his blog comments, retweets and mentions. I freely link to him because he publishes valuable content and bonded with me through his generosity. As we cross-promote each other we increase each other’s blog traffic.


The secret is to help people freely without expecting anything in return, per any successful blogger outreach campaign. Promote fellow bloggers by linking to them via your blog. Email them the blog post to alert them. Ask for nothing in return. Allow bonds to form organically. Resonant bloggers you promoted simply promote you in return, increasing your blog traffic.


Boosts Profits


I promoted skilled blogger Mudassir Ahmed a few times here on Blogging From Paradise.


We bonded. He even bought an eBook of mine.


Bloggers you link to directly and indirectly increase your blogging profits by:


  • buying your products
  • hiring you
  • promoting you to their following who buys your products and hires you
  • endorsing you


My huge blogging error over the years was trying to make money blogging solely by promoting myself, my products and my services. I struggled horribly because 100 is better than 1 in terms of earning blogging income. Observe the efforts of 100 human beings promoting your:


  • blog
  • products
  • services


versus 1 person – you – promoting your blog, products and services.


100 people – through your blogging buddy network and their tribes – expanding your reach works better than you trying to expand your reach solo.


Tim Ferriss links to 20, 30, 40 or more resources through every blog post he publishes. No doubt, some of these folks he links to:


  • promote him
  • endorse him
  • buy his stuff


Each promotion, endorsement and purchase boosts his profits. Tim’s name, credibility and brand help increase his blogging income but he would be the first to tell you that he can only do so much as 1 person, he being the author of the 4 Hour Work Week.  He links to valued resources for his audience to enjoy helpful content but indirectly increases his blogging profits in the process.


Link to fellow bloggers. Build bonds. Fellow bloggers boost your profits directly and indirectly by promoting you, endorsing you, by buying your products and by hiring you.


Increases Your Energy


Promoting fellow bloggers boosts your energy.


Noting bloggers on your blog feels good because doing so is an act of love, a kind gesture. Humans feel good acting from love and kindness.


Admittedly, I moved away from promoting fellow bloggers freely on my blog for a few reasons. I needed to spend a stretch finding my energetic footing by changing my strategy for a bit. I also triggered fears necessary to feel in order to grow as a person, blogger and entrepreneur.


But this period seems largely over….for now. Promoting fellow bloggers freely feels good again.


Mentioning a blogger potentially:


  • increases their traffic
  • boosts their income
  • lends greater credibility to their blog


But most importantly, being generous feels good. Feeling good is a cornerstone for being persistent. Most bloggers quit because most feel bad for a sustained period of time. I felt bad this morning. I slept for roughly 3 hours. The humidity in Panama has reached oppressive levels. We have no air conditioning. The dogs barked wildly at a neighbor each has seen over 100 times. I walked the dogs at 5 AM and 6 AM already; it is only 7:20 AM as I write these words.


I instantly felt better mentioning a few bloggers through this post. In a moment, my fears fueling my problems dissolved into the love of helping people, bonding deeply with bloggers and putting the spotlight on them. Kind bloggers like Donna Merrill energized themselves for years partially by promoting fellow bloggers freely via her:


  • blog
  • Twitter stream
  • Facebook stream


She persistently shines the spotlight on other bloggers to build relationships. Building relationships by being kind no doubt energizes her in part for her sustained blogging journey.


Helping people feels good. Feeling good fosters persistence. I easily could have went back to bed early this morning because I felt like crap. Writing this post lifted my spirits a tiny bit but mentioning blogging buddies raised my energy even more. I persisted to write this post solely because I felt good mentioning fellow bloggers. But if I continued to feel bad I would have not persisted to blog, going back to bed, instead.


Help fellow bloggers not only because both parties benefit but because doing so feels good and boosts your energy. Focus on your emotional state now. Do you feel bad by being overwhelmed, frustrated and upset about your blogging campaign? Change your approach. Promote fellow bloggers through your blog. Feel good by being generous. Raise your energy. Feel good. Persist.


Leverages Your Presence


Promoting fellow bloggers leverages your presence online.


Help people. Let friendships form organically. Cut the strings of expectation. Observe how your blogging buddies promote you around the clock.


Using your blog as a co-promotional medium gives you leveraging abilities far beyond blogging lone wolves. Imagine solo bloggers who rely solely on their energy, effort and focus to get ahead. Solo bloggers only go so far. Picture bloggers who promote fellow bloggers on their blog. As bonds form organically, blogging buddies promote you around the clock.


So you pass out for 8 hours from midnight to 8 AM. On waking you note 10 blogging buddies retweeted your blog posts. Traffic and profits flowed to you while you slept. Kind bloggers like Moss Clement retweeted multiple blog posts of yours to his following. His Twitter followers see your blog posts. His Twitter followers click your link, read your posts and share a few posts. All the while, you slept deeply, soundly and peacefully.


This is a form of leveraging. Perhaps you came across pros like Neil Patel who explain how to make money while you sleep. Neil and other blogging leaders master various forms of leveraging to be in many places with a minimal number of acts. David Boozer promotes my:


  • blog posts
  • eBooks


tirelessly. His followers and friends find me, read my blog and further leverage my presence. Alonzo Pichardo found me through David. We chatted through his podcast for months. He also promoted me freely, bought my audio books and invited me to guest post on his blog. I happily guest posted for him, promoted him and spread his word. Ditto for David. I happily guest post for him to give him passive content.


Moss, David and Alonzo boast large, loyal audiences who find my blog each time they generously share my platform. All of these pros leverage my presence because while I sleep, laze on the beach or travel, people find my blog through their streams and blogs.


Promoting each of these pros through my blog seemed to be the chief way to influence our bonds to strengthen and to inspire them to promote me. I link to each seasoned veteran here and there to bond and to add valuable resources to my content. Each pro links to me. We help each other leverage through the principle of being generous.


Do not complicate blogging. Be generous, patient and persistent. Be genuine. Make blogging buddies authentically to allow the principle of leveraging to work for you.




I hope these reasons inspire you to promote fellow bloggers.


Let’s help each other succeed.

  1. Lisa Sicard says:
    at 11:08 am

    Hi Ryan, Oh yes, it’s great to keep that positive energy going while blogging by mentioning other bloggers that you interact with and enjoy their content. Why not sure their stuff with your readers too? Anything to benefit the reader is a plus in my book.

    I haven’t heard of your fellow blogger David or Tim, I’ll be sure to check out their blogs Ryan. (Thanks!) I love all the others you have mentioned in this piece, great bloggers and sharers.
    Thank you for the mention and have a great weekend there!

    • Ryan Biddulph says:
      at 1:07 pm

      I am happy to connect you with new bloggers Lisa. Blogging feels more enjoyable and easier by linking to skilled bloggers. Literally, no downsides exist while the upsides are limitless. I see this more daily as I learn to promote fellow bloggers even more freely with little to no expectations in mind.

  2. Mudassir says:
    at 11:49 am

    Hi Ryan, the one big thing I learned as I started connecting with more people is to be of their help by genuinely promoting them. It feels good to be generous and helping others grow. The love always comes back; you give, you shall receive. There’s nothing one can lose by linking to credible resources/bloggers in their content. So be not resistant to the idea of making your fellow bloggers win. Think beyond the competitive mindset and you can win along together.

    As always, I can’t thank you enough for sharing your remarkable blogging wisdom with us. Happy weekend and thanks for thinking of me in this article, Ryan.

    • Ryan Biddulph says:
      at 1:05 pm

      I have learned such a similarly powerful lesson Mudassir. Without fail, anytime I link to trusted resources I make friends, my social shares and traffic increase and success expands. I see this instantly with this post. Retweets jump immediately, as do comments and I know Facebook traffic will increase too when I log in over on the big FB. Overcoming the fear of loss has been a key block I needed to release in my mind to routinely link to fellow bloggers and experience these sweet benefits.

  3. Donna Merrill says:
    at 2:12 pm

    Hi Ryan,

    Connecting and boosting other bloggers is a pleasure. I always knew from my past experience with off line marketing that if you refer others to someone they will appreciate it. I remember the shock and awe folks would give to me when they came to my shop and I would refer them to someone more specific that I to their needs. Why would you do that and not make the money yourself? They always asked me that question. I would say we are all in this together and I’m here to give you the best you deserve. It was from my heart and it caught on so quickly because this couple told all their friends, and the rest is history.
    I wanted to bring some self-help business online when I first started and was reading “Tribes” by Seth Godin. It just made sense to me that tribes work. I rather work with other bloggers to enhance their articles to help my own clients. Its always appreciated. Well I can go on and on with this topic because it is passionate to me and I know all you have mentioned here is oh so true!

    • Ryan Biddulph says:
      at 5:33 pm

      Perfect strategy Donna. People generally have a deep fear of loss in an abundant Universe. Clinging to the fear makes them ask the question you noted. People prefer to make money for themselves by coming from a poverty conscious, lower level of thinking, being self-centered. Sharing your blog by linking to valued resources not only gives readers more options and people to learn from but draws oodles of folks to your blog through cross promotion. What a fabulous way to lighten the load and succeed.

  4. David J. Boozer says:
    at 2:29 pm

    I always mention great blogs and the bloggers behind them when sharing my own content. Even you buddy! It really does open a floodgate of not just growth, but to learn from others. Hope all is well down in the tropics Ryan….

    • Ryan Biddulph says:
      at 5:31 pm

      The growth is key David but you make a great point in learning. I think of Tim Ferriss’ posts; he gives readers and listeners 50 or more resources via his backlinks sometimes. The idea seems astounding but makes perfect sense. He is hyper successful in part because he embodies a genuine abundance mentality. He gives freely, never holds back and now he is an icon.

  5. P V Ariel says:
    at 2:56 pm

    Hi Ryan,
    That’s the secret of growing!
    When I start my blogging journey with that policy I got a lot of contacts and that mutual friendsship made me to move on.

    As the days goes by I presented hundreds of like minded people on my website pvariel dot com. In fact, later that strategy become comes into pass in the form of Round up posts.

    Later that became a trend and many follow suit.
    Yes, “Give and it shall be given unto you.”
    That’s the lesson I learned from my younger days, say, from my Sunday school classes.
    Thanks Ryan for sharing this thought here again.
    I am here via your linkedin page.
    All good wishes from
    Hyderabad India.

    • Ryan Biddulph says:
      at 5:30 pm

      That was such a smart idea Phillip. Helping people by featuring them through your website forged the bonds that made your blog what it is today. Life and blogging get easier when we make it a community effort. There is absolutely no need to do anything on our own because it makes life and blogging so much more difficult.

  6. Moss Clement says:
    at 8:24 am

    Hi Ryan,

    There’s no better way to move forward in life and business than building relationships. And blogging is no different. Blog networking lets you create alliances with other bloggers who can help your business grow faster. How? As you stated in the post above, it helps you attract quality inbound links that allow you to build a robust backlink portfolio essential for SEO as a ranking factor.
    Also, the relationships you build provoke the bloggers you follow to share your content across marketing channels, such as social media. However, social media does not directly impact SEO, but the signals you generate from the likes, comments, reshares, and other engagements signal Google that your content is useful to your followers. Thus the search engine giant uses those social signals to rank your blog. In reality, it is an incredible way to grow your business blog faster. I’m so glad to be a part of this network.
    Thank you for sharing this post and for adding me. Much appreciated.

    • Ryan Biddulph says:
      at 12:02 pm

      Fabulous points all around, Moss. We see that being a generous, genuine networker yields indirect benefits. As you noted, social media itself does not directly influence SEO but the social signals send a loud and clear message to Google that your blog is one to note. Thanks so much my friend 🙂

  7. Martin Lindeskog says:
    at 12:48 am

    Ryan: I have promoted fellow bloggers since I started blogging in 2002. I am in favor of the exchange of ideas, products, and services, as a trader in matter and spirit. I have now started a podcast together with a blogger.

    Best Premises,


    • Ryan Biddulph says:
      at 8:51 am

      I can see why you are successful Martin. Promoting others is one of the simplest ways to promote your success.

  8. Javeria says:
    at 10:52 am

    Hi Ryan, I am in my planning phase for my blog and found this very relevant post. Thank you so much for sharing these tips.

  9. Rosemary says:
    at 5:22 pm

    I used to see ‘sharing is caring’ as a device aimed at others to sort of shame somebody into helping – after all we’re all meant to be caring people, right? Now I see it as a reminder to myself that it’s a good way to show that I care.

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