Grecia Costa Rica
Blog traffic is the lifeblood of all blogging campaigns.
Publishing and marketing your blog posts drives targeted traffic to your blog.
The question remains: how much should you promote a blog post?
How Much Should You Promote a Blog Post?
One blogging size does not fit all.
One blogging size does not fit all. Honor your energy.Click To Tweet
Bloggers experience success with heavy and light promotional campaigns.
Some thrive by promoting posts sparingly. Others succeed by aggressively promoting blog content across a wide range of channels.
I do not intend to tell you to follow a specific self-promotional strategy.
But I will share my self-promotional routine along with the most powerful promotional tactic.
Promotional Power
The promotional strategy with the most leveraging potential may seem counterintuitive at first.
Promoting posts published by other bloggers is the most powerful way to indirectly promote your blog.
Promoting fellow bloggers builds strong friendships. Blogging friends promote your posts freely to drive targeted, passive traffic to your blog.
Why Promoting Other Bloggers to Bond Produces Immense Long Term Returns
I updated and re-published this post:
Why Promote Other Bloggers on Your Blog?
After I published the post a fair collection of bloggers I linked to via the post:
- shared the post on Twitter
- shared the post on Facebook
- commented on the blog post
Each reader of theirs who follow their Twitter and Facebook profiles potentially saw my blog post.
However, the real power inherent in this strategy is genuine blog commenting.
I visit the blogs of all bloggers who comment on Blogging From Paradise, drop a comment and promote their posts via Twitter. Most of these bloggers keep revisiting my blog to promote my posts through both their social media and sometimes through their blogs. I do the same for them.
As this cycle continues, more blogging friends who comment on my blog promote Blogging From Paradise posts for their readers via:
- their blogs
among other channels.
Do you see why blogger outreach is the best way to indirectly promote your blog?
A growing army of blogging friends who promote your blog posts freely can bring you amazing results.
What About Your Self-Promotional Strategy?
“The richest people in the world look for and build networks; everyone else looks for work.” ~ Robert Kiyosaki
Rather than asking how much you should promote a blog post simply make a bunch of blogging buddies by promoting fellow bloggers and allow them to figure out how much they want to promote your blog post.
Tap into your network to grow your traffic exponentially over the long term through their generous efforts.
However, self-promotion plays a part in effectively marketing your blog.
Wise bloggers take an active role in promoting blog content to control specific aspects of their marketing campaign.
Let me share how much – and where – I promote Blogging From Paradise posts.
Promotional Strategy
After publishing a blog post I:
- email the post to my list
- tweet the blog postÂ
- schedule two tweets pointing to the blog post for the next two days
- share the blog post to my Facebook Page and Facebook user profile
- schedule one Facebook Page update for the next day
- Pin the blog post to 10 Boards related to blogging tips
- share the post on LinkedIn with a #blogging hashtag to target effectively
- share the post to MeWe
- share the post to YouTube as a text update
- bookmark the post on Scoop.it
- share the post on Viral Content Bee
- double check to ensure the post populated Triberr for social sharing across Twitter
Consider this my first wave of promotion.
For the next wave I:
- create a short introduction and link to the post via Medium
- create a short introduction and link to the post via a LinkedIn Article
- create a short introduction and link to the post via a Quora post
- create a short introduction and link to the post via a Reddit post
For the final wave I:
- record a short video spanning from 10-15 seconds discussing some point made in the blog post
- upload the video as a Reel to blogging tips related Facebook Groups
- upload the video as a Reel to my Facebook Page and Facebook user profile
- upload the video to my LinkedIn Profile
- upload the video to blogging tips related LinkedIn Groups
- upload the video to Tik Tok
- upload the video as a YouTube Short
Note; I self-promote a single blog post through each of these channels but never limit myself solely to self-promotion.
As previously mentioned, I engage in a blogger outreach campaign to make friends and to drive indirect promotion through the generosity of my blogger friend network.
Being social is the quickest and easiest way to encourage other bloggers to befriend you and promote your posts freely across a wide range of online channels.
When a solid number of bloggers promote your blog post around the clock in many spots you will slowly but steadily boost blog traffic and blogging income through the power of community.
Of course, never overlook the power of self-promotion by going super wide with channels but hyper targeting each source.
During a recent blogger outreach break Blogging From Paradise almost topped Google for a recommendation on successful bloggers to follow. Technically, I (aka the name “Ryan Biddulph”) almost topped Google by being ranked one spot behind Seth Godin as a blogger to follow.
I suspect that the Google Algorithm tracked the hefty number of links pointing back to Blogging From Paradise from all the channels through which I self-promote as one factor for establishing the short-term but heady ranking.
The way I see it, if you can spend one hour dropping links to detailed, in-depth, long-form blog posts through a wide range of highly targeted channels why wouldn’t you do this if it’s easily within your power?
What About the Number of Times to Promote One Post on Each Network?
Each marketing channel listed above adheres to different rules from a practical and cultural perspective.
For example, Twitter freely allows bloggers to promote the same blog post once daily while Reddit pretty much bans users from self-promoting on popular blogging tips themed Subreddits.
Rather than spend hours trying to figure out the rules and regulations of each network just stick to this simple rule of thumb: promote each new blog post once across all channels mentioned above, schedule 1-2 updates on Twitter, schedule 1-2 updates through your Facebook Page then get busy working your blogger outreach campaign by promoting other bloggers.
Consider promoting 5-10 old blog posts on Twitter daily; Twitter allows 2,400 Tweets per day.
Promote one old blog post daily on Facebook.
Promote 2-3 old blog posts daily on LinkedIn.
Promote through the other channels only for new blog posts.
Following this strategy frees up the majority of your time and energy for:
- writing new long form blog posts
- updating and re-publishing old blog posts
- engaging in blogger outreach
The prior 3 activities form the foundation of a successful blogging campaign.
Conclusion
Dive into a smart blogger outreach campaign to access the most powerful promotional strategy.
Augment your campaign with an aggressively self-promotional approach to round out your marketing plan.
