Putnam County, NY, USA
Figuring out how to promote your blog doesn’t have to be a headache.
Following a few simple steps consistently spreads the word effectively.
But you first need to let go the idea: if you build it they will come.
No they won’t.
Build a credible blog to establish a strong foundation.
Promote the blog to make others aware of your cyber real estate.
Offsite work is as important as onsite blogging. I never realized this truth until committing fully to helping people away from my blogging real estate.
As with most blogging strategies, being generous, genuine and consistent forms a solid base for your promotional campaign.
Follow these tips to figure out how to promote your blog.
1: Optimize Posts for SEO
Optimize blog posts for SEO.
Let Google promote your blog for you.
Publish long form content based on niche-specific keywords. I prefer to research blogging tips themed keywords via Google semantic search.
After plucking one long tail key phrase I;
- publish a 1200 – 1500 word blog post around the keyword
- baby step readers from problem to solutions with detailed, practical steps
- format the post for easy reading
Publish targeted content consistently. Google weighs your full body of blogging work.
Establish topical authority to encourage the Big G to promote your blog passively.
2: Guest Blog
Guest post on credible blogs from your niche.
Build strong relationships with successful bloggers. Read their posts. Drop genuine comments. Promote credible bloggers through your blog (dropping backlinks doesn’t hurt) and social media.
Earn their trust by being generous.
Publish high quality content on your blog to be perceived in a credible light.
Either accept guest blogging invites or gently pitch blogging buddies.
Do top shelf work to promote your blog effectively.
Guest blogging leverages your blog to the hilt.
Access large, loyal audiences to grow your blogging community.
3: Re-Purpose Content
Re-purpose content to leverage effectively.
Divide a blog post into updates for:
- X
- Threads
Promote your blog by using what you have.
I extract content from blog posts to share across the marketing arms above. I also run groups on Facebook and LinkedIn for amplifying my reach via re-purposing.
For example, I will share one practical paragraph to the 4 channels above. I then copy and paste the next practical paragraph to one community on X, one group of Facebook and one group on LinkedIn.
Practical Ideas
- extract blog post snippets for text-only social media updates
- convert blog posts into long form videos
- dissect long form videos into reels and shorts for social media
4: Share Helpful Content in Q and A Forums
Reddit and Quora boast massive communities of like-minded users.
Share practical content to both forums.
Build your credibility.
Promote your blog by building your name on these Q and A sites.
I do not advise openly promoting posts in these spots; too many rules against self-promoting makes for trigger-happy mods.
Answer questions thoroughly. Be a consistent presence. Promote your blog passively by being generous with what you know.
Happy users will gladly click through to your user profile…..and blog.
5: Share Content from Bloggers on X
Share fellow blogger’s blog posts on X.
Make blogging buddies on the platform.
Blogging buddies on X will share your blog posts to promote your blog.
This is a simple way to become a popular blogger. Generous sharers on X discover that folks grow to like, trust and love them. Said rabidly loyal minions and buddies will retweet your posts freely.
Promote other bloggers patiently, persistently and generously. If you intend to attract a loyal blogging buddy network who persistently markets your blog simply be a loyal blogging buddy who persistently promotes fellow bloggers.
Being kind has its benefits
6: Facebook Share Blog Posts from other Bloggers
Note; tag your fellow blogger and write a 1-3 sentence introduction to why the post benefits your FB friends. Add context, boost visibility and establish strong relationships on Facebook.
Share other blogger’s posts on Facebook to gain blogging buddies who promote your posts on Facebook.
Give what you desire.
Promote others to organically influence them to promote your blog in front of their loyal Facebook followings.
Bonus Tip
I gradually evolved into publishing detailed, targeted updates to targeted Facebook Groups for bloggers.
Following this strategy indirectly promotes Blogging From Paradise; group members who perceive my updates to be valuable sometimes visit my blog.
Promote what you know on Facebook Groups to promote your blog. Appreciative group members will click through to your Facebook profile, find your blog link and hop over to your blog.
7: LinkedIn Share Other Bloggers
Share other blogger’s content on LinkedIn. Help fellow bloggers. Build your network on the platform.
Remember to engage persistently on LinkedIn, too.
Be generous. Be social. Make friends. Blogging buddies can and will market your blog through LinkedIn if you market them, first.
8: Comment on Other Blogs
Comment genuinely on respected blogs from your niche.
Detailed blog comments promote your blog. Readers who dig your insights will click through to your blog.
Effective blog commenting may be the quickest way to market your blog powerfully. But you need to publish authentic comments and add some meat to make a seismic impact with this strategy.
Blog commenting seems ideal as a marketing tool for new bloggers since few barriers to blog commenting exist. Write and publish a genuine blog comment to avoid spam or trash folders. As long as your fellow blogger regularly checks moderated comments to approve legit offerings, your blog comment will appear on their blogs.
Comment to:
- bond
- make friends
- share value
- add content to blog posts
Hold each intent to make blogging buddies through commenting. Generous, grateful blogging buddies:
- promote your blog
- comment genuinely on your blog
9: Build an Email List
Email marketing is an elite way to market your blog because you get the inbox.
Human beings tend to be addicted to checking email. They will see your newsletter email and blog post attached.
Note; attract highly targeted list subscribers by getting clear on your blog topic versus trying to build a huge list of non-targeted email subscribers who care less about your offerings. 10 highly targeted list subscribers market your blog as effectively as 1000 non-targeted, uninterested human beings who do not care much about your blog.
Marketing occurs two ways through email marketing:
- bloggers market their blogs to loyal, highly-targeted email subscribers
- loyal email subscribers market blogs to followers through Facebook, Twitter, backlinks and other various online channels
Any one of your loyal email subscribers may turn around and blast your latest post through multiple online channels. My active email subs do this sometimes to spread my Blogging From Paradise message far and wide.
Publish helpful content. Build a targeted list by capturing email subscriptions via embedded forms and links. Market to subs who also market your blog to their networks.
10: Be Active on Social Media (Be a Chatty Chipmunk)
Socially engaging bloggers inspired friends to market their blogs. Show up. Ask. Answer. Tag folks if you promote their posts. Respond to your buddies’ posts.
Being chatty draws the attention of other folks. Arresting their attention span influences more than a few to promote your blog via:
- YouTube
Chat. Build relationships which promote organic, passive blog marketing.
I consistently make friends on social media sites by being social. Buddies promote my blog to their loyal social media communities.
Frequently Asked Questions
What Is the Best Way to Promote Your Blog?
Publish long form blog posts to gain organic traffic.
In-depth, targeted content *partially* promotes itself. Resonant readers promote thorough posts across multiple channels based on the value inherent in the post.
Doing a smash-up job with creating detailed content is the best way to promote the post….or to get others to promote the post effectively.
How Can You Promote Your Blog for Free?
Consider these strategies:
- publish detailed updates to highly targeted groups on LinkedIn and Facebook
- Pin posts on Pinterest
- Share targeted updates on X consistently
- comment genuinely on blogs from your niche
- guest post on blogs from your niche
Each prior strategy costs you nothing but does require patient learning, practice and mastery.
I know that you’re up to it.
Whatever you save in terms of money you pay for in terms of time, learning, practice and mastery.
How Do You Get Your Blog Noticed?
Get noticed by giving freely of your time, helpfulness and expertise.
For example, this post gets noticed as a marketing guide for bloggers because I gave freely of my helpfulness to write, publish and promote a valuable piece of content.
People notice generous bloggers.
Readers notice truly helpful bloggers.
Help people through your blog by publishing targeted, long form blog posts consistently for a long time.
Help people through offsite sources like social media, Q and A sites (Reddit, Quora) and genuine blog commenting consistently for a long time.
People will notice your blog if you help targeted readers via your blog and offsite channels.
Conclusion
Be generous. Market fellow bloggers. Promote blogging buddies. Comment genuinely on blogs.
Promote your blog effectively to spread the blogging word successfully.
Your Turn
How do you promote your blog?
Blogging Resources
