7 Practical Tips for Marketing Your Blog the Right Way

  March 2, 2022 blogging tips πŸ•‘ 7 minutes read

marketing your blog the right way

 

Marketing your blog the right way doesn’t have to be a headache.

 

After posing a Facebook question – see below under Tip #6 – I received a common blogging struggle in response from my friend. Blog marketing madness. Or, how in the frick to market your blog.

 

I know your pain. During lean years I nabbed 3 visits a day to my blog. My marketing strategy was about as existent as a snow day in the deserts of Cyprus, Oman or Qatar.

 

Marketing Your Blog the Right Way

 

But then I woke up. I marketed my blog intelligently. Things turned. I nabbed 4 visitors a day. Joking. I attracted 50, then 100, then 200 and on up because I went all TAO with my blog: I Thought About Others.

 

The quickest way to alleviate the pain, confusion and anger of not knowing how to market your blog is to market other blogger’s blogs. Seems counter intuitive, but it works.

 

If you’re super fed up by a lack of blogging traffic and pissed off by flagging sales and just want to get a basic blueprint for how you can successfully show off your blog, to grow your traffic and income, follow these 5 simple steps. Each is really, really simple. A “chimp can do it” type simple. I promise.

 

(apologies to my chimpanzee readers)

 

1: RT Other Bloggers

 

Ya down with ROB? You know I am.

 

I retweet other blogger’s content. Other bloggers retweet my content. I look like a smart blog marketer when in essence, I’m spending 1 second of my time hitting a retweet button for each blog post.

 

Here ya go, per my Twitter stream:

 

See the "via" button? Vaya con Dios...go with God. Help others, others help you.

See the “via” then other people’s twitter handles? Vaya con Dios…go with God. Help others, others help you.

 

This is a simple way to become a popular blogger. Generous retweeters find that folks grow to like, trust and love them. Said rabidly loyal minions and buddies will retweet your posts freely.

 

Retweet other bloggers patiently, persistently and generously. If you intend to attract a loyal blogging buddy network who persistently markets your blog simply be a loyal blogging buddy who persistently promotes fellow bloggers.Β  Blogging pros like Anthony Gaenzle influence fellow pros to promote them but only because Anthony generously promotes fellow bloggers. He routinely retweets my blog posts and also drops comments regularly on Blogging From Paradise. Organically, I dropped his link into this post because he is:

 

  • skilled
  • credible
  • generous
  • genuine

 

Being kind has its benefits!

 

2: Facebook Share Other Bloggers

 

Exhibit F (for Facebook):

 

 

I shared Donna Merrill‘s super blog post about driving traffic through Google on my Facebook page. She regularly shares my stuff.

 

I market my blog through Facebook effectively by sharing other blogger’s content on Facebook. Or, I market effectively WHEN I do so. Sometimes I’m a naughty blogger, and I don’t. Again, super simple way to build bonds, to expand your presence and to inspire other bloggers to market your blog.

 

Note; tag your fellow blogger and write a 1-3 sentence introduction to why the post benefits your FB friends. Personalizing is the great bond builder, and connected folks inspire oodles of friends to market their content.

 

Sharing blog content via Facebook lets you grow FB traffic organically. Even though organic search died off on FB years ago from a “drop a helpful link and leave” perspective, the power of human friendships instantly transforms any social network. Donna frequently promotes my blog posts on Facebook because we built a strong blogging bond through FB, Twitter and our respective blogs. Facebook can change algorithms until the cows come home but no algorithm can outwit, outsmart or overpower warm, genuine, human friendships.

 

Video

 

How to Increase Blog Traffic: Answer Questions on Facebook

 

 

3: LinkedIn Share Other Bloggers

 

Share other blogger’s content on LinkedIn. Help fellow bloggers. Build your network on LinkedIn. Simple. Straightforward. Easy.

 

Be generous. Give freely, and other bloggers will market your blog on LinkedIn.

 

Remember to engage persistently on LinkedIn, too. Corey Hinde gains great blogging traction on the platform by being social. He drops comments, shares other blogger’s content and persistently connects on LinkedIn to drive business through the site. Be generous. Be social. Make friends. Blogging buddies can and will market your blog through LinkedIn if you market them, first.

 

4: Comment on Other Blogs

 

Exhibit RBE (Ryan Biddulph eBook):

 

How to Build an Online Empire through Blog Commenting

 

I wrote the eBook after getting some stunning results from blog commenting. I dive into the results….in the eBook.

 

Hands down, effective blog commenting is the quickest way to market your blog powerfully. Stunningly powerfully. But the key of keys is to be super thorough, to personalize comments and to add immense value through your offering.

 

Blog commenting seems ideal as a marketing tool for new bloggers since few barriers to blog commenting exist. Write and publish a genuine blog comment to avoid spam or trash folders. As long as your fellow blogger regularly checks moderated comments to approve legit offerings, your blog comment will appear on their blogs. But commenting genuinely proves challenging for bloggers because most comment to get attention versus commenting to give attention.

 

Comment to:

 

  • bond
  • make friends
  • share value
  • add content to blog posts

 

Hold each intent to make blogging buddies through commenting. Generous, grateful blogging buddies:

 

  • promote your blog
  • comment genuinely on your blog

 

Promoting fellow bloggers and dropping genuine blog comments on their blogs helps to market their blog; retweets, Facebook Shares, LinkedIn shares and backlinks serve as blog marketers and comments add marketing-friendly social proof to blogs.

 

5: Build an Email List

 

Email marketing is an elite away to market your blog because you get the inbox.

 

Human beings tend to be addicted to checking email. Checking email means people check your blog posts delivered by email but only if you build an email list.

 

People check their email regularly. If you send your latest blog posts to their email address, you betcha a fair number will read your latest blog posts.

 

Note; attract highly targeted list subscribers by getting clear on your blog topic versus trying to build a huge list of non-targeted email subscribers who care less about your offerings. 10 highly targeted list subscribers market your blog as effectively as 1000 non-targeted, uninterested human beings who do not care much about your blog.

 

Marketing occurs two ways through email marketing:

 

  • bloggers market their blogs to loyal, highly-targeted email subscribers
  • loyal email subscribers market blogs to followers through Facebook, Twitter, backlinks and other various online channels

 

Publish helpful content. Build a targeted list by capturing email subscriptions via embedded forms and links. Market to subs who also market your blog to their networks.

 

6: Be Active on Social Media (Be a Chatty Chipmunk)

 

 

Socially engaging bloggers inspired friends to market their blogs. Show up. Ask. Answer. Tag folks if you promote their posts. Respond to your buddies’ posts. This is easy peasy, simple work because it’s just chatting.

 

Being chatty draws the attention of other folks, and once you have their attention you can freely convert interested parties into readers. Readers who market your blog through their channels of choice.

 

7: Create Something Helpful

 

If you’re gonna market a blog post, ya may as well create something helpful.

 

This goes back to the idea that if you’re spending time and energy to do something just do it right.

 

Beaufort, South Carolina

Beaufort, South Carolina

 

You can create value/help through brief posts if that’s your niche. In most cases though, creating something a bit more in-depth simply inspires more folks to market your blog by retweeting it, by Facebook Sharing it, and by trumpeting your post through all types of channels.

 

Be truly helpful. Hold this intent in mind. Whether you create long form or short form content simply being helpful markets your blog organically, through the value of the blog post itself.

 

Creating something helpful may change on a daily basis. Publish new blog posts some days. Publish new videos other days. Publish new podcasts on other days. Follow your intuition. Listen to your readers. I am updating and re-publishing blog posts today. I best help you by updating and re-publishing content. Other days, my intuition may guide me in a different direction.

 

At the end of the day, spending time publishing detailed, helpful content is how to market your blog properly because organic marketing growth joins itself to dazzling content. Readers freely share solid content across their online channels. Readers tweet posts, share posts to Facebook and drop backlinks to posts if the posts hit the mark.

 

Be less focused on trying to market a blog post by sharing the read across many online channels. Be more focused on publishing share-worthy content that your loyal community shares for you. Leverage. Allow your readers to help you. Step away from your blogging campaign for a bit. Free yourself. Get some sleep. Enjoy time offline.

 

Publish content that goads readers to market it, based on the merit of the post itself.

 

Wrapping it Up

 

Be generous. Market fellow bloggers. Promote blogging buddies. Blogging buddies market your blog.

  1. Stephanie Langlet says:
    at 6:22 am

    Hey Ryan. I first have a quick question: you only use a Facebook profile, no page? I noticed the fb share of this article was with your profile. I’m curious to know your advice on fb marketing through page/profile.
    Again, I can’t agree more with your article – and I’m also a big fan of Neil Patel. I marketed my work differently but the principle is the same. It worked because I helped the tribes of Bastar and promoted their culture, waiting for nothing in return + I applied the tips from the guide on personal branding from Neil. I catch all the possible opportunities to help the tribes and minorities of the countries I visit and to talk about it to inspire others. As I really started with Bastar after my trip in 2012, the Indian local medias covered my next trip and work there each day. I talked about my respect for the tribes and traditional cultures in the interviews. I had more requests and collaboration propositions. Some other tribal states want me to work with them. I have more popularity and support. I help more people. It’s a circle.

    • Ryan Biddulph says:
      at 12:05 pm

      Hi Stephanie,

      Awesome ness. I loved reading about your experience because it’s darn authentic; hadn’t heard of a REAL tribal blogger before πŸ˜‰ One hand really does help the other though, and the circle grows outward as we serve, love and tap in to the sweet, delicious One-ness of the Universe. Awesome how the media coverage worked out for you too. It’s like, when we release expectations our influence expands quickly. REALLY quickly.

      As for Facebook I devote most of my energies to Twitter so had to let go the FB page deal. I never had fun with it so if it doesn’t bring me fun, I pretty much trash it. Or use it lightly.

      Thanks for the fab comment πŸ™‚

      Ryan

  2. Muhammad Ahmad says:
    at 12:12 pm

    Hi Ryan,
    Awesome practical tips you shared, bro!
    Twitter and the blog commenting work very well for me πŸ™‚
    Thanks for sharing. Happy to share!
    ~ Ahmad

    • Ryan Biddulph says:
      at 4:38 pm

      Hi Ahmad,

      Twitter and blog commenting are simple ways for anybody from newbie to veteran blogger to market their blogs intelligently. Glad you’re rocking it out my man.

      Thanks much.

      Ryan

      • Muhammad Ahmad says:
        at 11:25 pm

        Thanks Mate. πŸ™‚

  3. Andrew Skyler says:
    at 10:20 am

    Very helpful Ryan
    Your advices blow my mind. These methods seem to be simple but effective
    WHy this article not widely known, What a waste…
    Anyway, thank for sharing your experience Ryan

    • Ryan Biddulph says:
      at 10:29 am

      Awesome Andrew glad to help ya.

  4. Anthony Gaenzle says:
    at 2:07 pm

    I love these concepts, Ryan. You need to copyright the TAO piece. It’s so important that we stay engaged and stay active on social media, and we need to focus first on finding ways to help others grow. Our own growth then follows. My blog started with 5 visitors a day, and it gradually grew just as you mentioned about Blogging From Paradise. If we stay focused on helping others, that growth takes care of itself.

    • Ryan Biddulph says:
      at 3:49 pm

      The growth really does care for itself as we care for others. Thanks Anthony!

  5. Sabina says:
    at 3:39 pm

    This really caught my attention. You have really helpful and great advice here. I’m not very good at marketing or networking online but am definitely trying to become better at it. I’ve read another post of yours about the importance of networking and I learned from what you said there too, so I’ll keep paying attention to your blog and what you say on social media as I try to up my marketing and networking game. πŸ™‚

    • Ryan Biddulph says:
      at 3:50 pm

      You’re doing great Sabina!

  6. Pinecanvasblog says:
    at 12:49 pm

    The RT and commenting really surprised me when I started with it. And how supportive other blogger are. I did expected other new and small bloggers to be that way, but the support of bloggers with large followers too and all helpful with any tips and tutorials – just wow. My faith in people might be restored.

    • Ryan Biddulph says:
      at 3:02 pm

      The world is loving and caring as you developing a more peaceful, hopeful mind. What a great mirror for you!

  7. Adam says:
    at 6:42 pm

    Tanks for sharing these sound blogging tips.

  8. Carrie Jones says:
    at 11:24 am

    Rocking marketing tips here.

    • Ryan Biddulph says:
      at 11:55 am

      Thanks much Carrie.

  9. Romil Rambhad says:
    at 1:55 pm

    Hello Ryan, Amazing tips to market blog. One thing I just loved is beach picture on your blog background. Is the snap taken by you?

    Keep sharing such wonderful stuff with us.

    Romil Rambhad

    • Ryan Biddulph says:
      at 11:12 am

      Actually Romil my developer found that one. I have no idea of the photo location. Looks smashing!

  10. jan walter says:
    at 3:16 am

    I have bought several courses about blogging and none mentioned the stuff you mention here. I’m glad I stumbled upon this!