Marketing your blog the right way doesn’t have to be a headache. I simply asked. Shakir answered.
After posing a Facebook question – see below under Tip #6 – I received a common blogging struggle in response from my friend. Blog marketing madness. Or, how in the frick to market your blog.
I’ve focused heavily on listening to my intuitive nudges over the past 3 days. Some nudges pushed me in uncomfortable directions. Like chopping the price on my audio course. Or beginning to move all of my eBooks from Amazon to Selz (now there’s a project).
Or…..going forward with a complete design overall of Blogging From Paradise. All changes coming soon.
Anyway, I felt the urge, asked, and here we are.
I know your pain. During lean years I nabbed 3 visits a day to my blog. My marketing strategy was about as existent as a snow day here in Nicosia, Cyprus. Since temps routinely hit 100 F here (or damn close) every day during high season ya get the complete and utter absence of my former marketing strategy.
Marketing Your Blog the Right Way
But then I woke up. I marketed my blog intelligently. Things turned. I nabbed 4 visitors a day. Joking. I attracted 50, then 100, then 200 and on up because I went all TAO with my blog: I Thought About Others.
The quickest way to alleviate the pain, confusion and anger of not knowing how to market your blog is to market other blogger’s blogs. Seems counter intuitive, but it works. And works damn well.
If you’re super fed up by a lack of blogging traffic and pissed off by flagging sales and just want to get a basic blueprint for how you can successfully show off your blog, to grow your traffic and income, follow these 5 simple steps. Each is really, really simple. A “chimp can do it” type simple. I promise.
(apologies to my chimpanzee readers)
1: RT Other Bloggers
Ya down with ROB? You know I am.
I retweet other blogger’s content. Other bloggers retweet my content. I look like a smart blog marketer when in essence, I’m spending 1 second of my time hitting a retweet button for each blog post.
Here ya go, per my Twitter stream:
This is a simple way to become a popular blogger. Generous retweeters find that folks grow to like, trust and love them. Said rabidly loyal minions and buddies will retweet your posts freely. Meaning, they’ll help you market your blog. Easy, right?
2: Facebook Share Other Bloggers
Exhibit F (for Facebook):
I shared Donna Merrill‘s super blog post about driving traffic through Google on my Facebook page. She regularly shares my stuff. 2 friends helping each other out.
I market my blog through Facebook effectively by sharing other blogger’s content on Facebook. Or, I market effectively WHEN I do so. Sometimes I’m a naughty blogger, and I don’t. Again, super simple way to build bonds, to expand your presence and to inspire other bloggers to market your blog.
Note; tag your fellow blogger and write a 1-3 sentence introduction to why the post benefits your FB friends. Personalizing is the great bond builder, and connected folks inspire oodles of friends to market their content.
3: G Plus Share Other Bloggers
Exhibit G (for Google Plus):
A wee bit small once I cropped it but you get the picture. Literally. I hope.
I shared David Boozer‘s uber informative post about how to market on Google Plus. He shares my stuff freely, he’s bought all of my eBooks and he’s got my newly priced, super entertaining, fun-loving blogging audio course too. David’s a phenomenal supporter of me and Blogging From Paradise and to make things even more neat, he’s an internet marketing icon. When he promotes me, and endorses me, the testimonial has some serious clout.
So David helps to market my blog and I help to market his blog. Another simple way to market your blog by helping others.
Like on Facebook, tag your fellow blogger and do write a little intro/teaser breaking down the chief benefit of reading the post.
4: Comment on Other Blogs
Exhibit RBE (Ryan Biddulph eBook):
I wrote the eBook after getting some stunning results from blog commenting. I dive into the results….in the eBook.
Hands down, effective blog commenting is the quickest way to market your blog powerfully. Stunningly powerfully. But the key of keys is to be super thorough, to personalize comments and to add immense value through your offering. Follow these steps to build bonds, to build your brand and to grab prying eyes.
This is a nice, simple read from Harsh on how to How You Should Comment on Other Blogs.
He sums it up; add value. I’d say creating value and personalizing are 2 keys. But if you want an 80 plus page guide – and I kinda think you do – buy the eBook and gobble it up.
5: Build an Email List
Rub your eyes. Go ahead. Yep. The list is back. Had a love-hate affair with list-building for much of my online career. But I ceased resisting it recently. Sent out an email with a price reduction on a product. After 8,000 page views and 10 months of zero sales I nabbed 3 quickies today. Sales, that is.
People check their email regularly. If you send your latest blog posts to their email address, you betcha a fair number will read your latest blog posts. Because they check their email. Regularly.
If I ever despise listing it again please slap me upside the head with a pork chop, OK?
6: Be Active on Social Media (Be a Chatty Chipmunk)
Socially engaging bloggers inspired friends to market their blogs. Show up. Ask. Answer. Tag folks if you promote their posts. Respond to your buddies’ posts. This is easy peasy, simple work because it’s just chatting.
Being chatty draws the attention of other folks, and once you have their attention you can freely convert interested parties into readers. Readers who market your blog through their channels of choice.
7: Create Something Helpful
If you’re gonna market a blog post, ya may as well create something helpful.
This goes back to the idea that if you’re spending time and energy to do something….why not do it right?
You can create value/help through brief posts if that’s your niche. In most cases though, creating something a bit more in-depth simply inspires more folks to market your blog by retweeting it, by Facebook Sharing it, and by trumpeting your post through all types of channels.
Hey, it’s gotta be fun for you to write a 1000 or 2000 or 5000 word post. But if you do have fun researching, linking in, adding pretty images and the like, good God will people greedily gobble up the post to share with their networks.
Check out Zac Johnson’s Blogging.org.
Check out Neil Patel Dot Com.
Those dudes create resources. Resources are easy to market because small – and large – armies of readers and bloggers line up to promote their posts. This post is a perfect example. Zac and Neil will get some extra marketing shine courtesy of old RB. Because they rock. I promote ’em. And their traffic (and likely income too) will grow a bit through me promoting/marketing their blogs for them.
Wrapping it Up
Be generous. Market other bloggers. Other bloggers will market your blog. Simple. Effective. Flat out powerful.
Exciting Developments at Blogging From Paradise
- re-priced/packaged my blogging audio course
- decided to move all of my eBooks from Amazon to Selz
- chosen to fully redesign my blog’s home page (courtesy of Phillip Dews)
Like most developments in my life the impetus was part inspirational/intuitive and part terror-based. I ran into a few mental blocks with my products and services. Stalled some. But now I’m moving again.
If you want to become a full time blogger you can buy my eBook here:
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