Why Do You Need to Target Blog Traffic?

Three Rivers California

Chasing strangers feels exhausting.

Spammers besiege my inbox.

Spammers litter my back office with irrelevant comments.

Trashing spam is easy enough for me.

How it can not be exhausting on their end?

I have a better way.

Target content.

Attract interested readers.

Stop chasing strangers.

Why Target?

I mention targeting often.

People need to want your content before showing up.

Organic traffic is the goal.

Everything else bleeds non-resonance.

Help people who prove they desire your assistance.

Look past all else.

Nothing personal.

Just business.

Remember; if you do not run a business now you may choose to do so down the road. Do the proper legwork now to ease your transition into entrepreneurship.

Do You Target Readers and Engagement?

Do you gain exposure in front of readers who want your content?

Do readers desire your solutions?

Targeted traffic wins.

Random traffic loses.

Stragglers do express interest but here and there.

Random traffic behaves like visitors walking through a revolving door. No one sticks around save the rare soul.

How does that help you?

Traffic needs to stick. Keeping people onsite lowers your bounce rate. Blogs boasting low bounce rates do well.

Glue people to your blog. Make it sticky.

Or lose relevance.

Do You Aim for Resonance?

OK; here’s what I mean.

I spend my blogging day:

• writing content for blogging tips hungry bloggers
• chatting with people who drop comments on Blogging From Paradise Dot Com
• chatting with people who buy my online course and eBooks
• chatting with people who promote my blog on X, Facebook, LinkedIn and BlueSky
• chatting with people who drop genuine comments in response to my updates on X, Facebook, LinkedIn and BlueSky

I speak to people resonant with Blogging From Paradise Dot Com. Help people who want help. Serve readers who ask for service. Target people who want your content.

Sounds simple enough, eh?

I said “simple” not “easy”.

My email inbox fills with spam. Bloggers do not seek resonance via spam. Bloggers seek non-resonance.

Chasing someone signals non-resonance.  Following up with non-targeted bloggers lacks resonance. Do you sell vegan food to meat lovers? Do you sell beef to vegans?

Apparently spammers trust these illogical strategies.

Why?

Seeking only resonant readers feels highly uncomfortable. No one wants to let go of winning popularity contests. Few specialize because almost no one sees the power in doing one thing to do it well. I do. But twas not easy. I too sought non-resonance for a bit. I chased strangers. I dropped comments on random blogs. From time to time, I experiment. I venture from engaged readers to dip my blogging toes in different pools. Instantly, my metrics mirror non-resonance to me. Engagement drops. Serves me right.

I increase engagement the moment I seek resonance again.

Why Seek Resonance?

Why would you only engage people who want your offering?

Save time.

Save work.

Preserve peace of mind.

Drive referral traffic.

Drive referral income.

Help people who want help.

Serve people who want service.

Where your attention and energy goes, grows.

Give it to loyal readers.

Loyal readers drive:

• organic traffic
• blogging income
• referral traffic
• referral income

Small Impressions Big End Game

Picture this; you generate high impressions after seeking popularity.

Taking this post to heart, you stop chasing popularity, choose one niche and only engage people who engage your content first.

What happens?

Impressions drop. But organic traffic and blogging income increase.

How This Works

Gaining a high number of impressions generates mass appeal. A high number of random people get “impressed” with your content. A bunch of meat suits see the content then bounce.

Imagine owning an offline store. 5,000 people walk by the store this month. 50 walk in the door. Now picture generating 5,000 views on Facebook this month. 50 Like, comment on or share the updates. 20 click blog post links to visit your blog, to buy your premium offerings or to hire you. 50 people take positive action on Facebook. 10 people click through from Facebook to your blog.

The ratio is not great. Good on you for generating some exposure. But the end result leaves bloggers wanting for more. You may be Facebook popular but only a few users click through to your blog.

Picture this scenario.

Encinitas California

Buy a bagel store on a quiet side street beside a busy factory. Maintain store hours from 5 AM to 7 PM. You hustle but for your target market. Sell bagels and coffee. 500 people pass your bagel store daily. The impressions plummet from 5,000 in the scenario above to 500. But 300 of those 500 people are hungry, tired factory workers toiling various shifts around the clock. Most bring their lunch but some enjoy a fresh cup of coffee; estimate that number to be 300 people.

Who cares if your non-resonant 5,000 impressions drop to 500 impressions this month if engagement  skyrockets? 300 engagements – from likes, comments, social shares or click through’s – is the end game. The end of the road. The final goal. These people form the foundation for a full-time blogger career. Seeking resonance only co-creates success for all.

But that is not all.

100 people buy bagels. 300 engaged your store once. 100 doubled engagement by purchasing bagels after buying coffee.

What was the potential pool? An allegedly meager 500 human beings.

But 300 of those 500 people bought one thing and 100 of those 500 people bought two things.

Engagement wins.

Big numbers are not as important as you think. Think big by all means. Drive heavy traffic. But target everything for your ideal reader, customers and client.

That’s the goal My Young Blogging Padawans.

More people taking action from a small pool of folks beats less people taking action from a large pool of folks.

Blogging is no popularity contest.

Targeting wins.

People who actively build your:

• organic traffic
• blogging income

are the “win”.

Tips for Seeking Blogging Resonance

Hold these ideas in your mind.

• cover one blogging niche to specialize
• optimize posts for one reader
• publish one long form post at least weekly to maintain relevance
• work engaged marketing channels
• trash marketing channels with zero engagement
• engage only people who engage you and your content first; this is the tip of tips because it is efficient, effective and guarantees referral traffic and referral income over the long haul

Think of it this way.

People who positively engage your blog and social media handles prove their interest. Let them prove interest before reaching out to individuals. Help fans. Never chase strangers. Seek resonance. Never chase non-resonance.

The spammers littering my inbox chase non-resonance. None gets this time back. None enjoys a stellar return on work executed.

Resonance seekers save:

• time
• work
• energy

by helping only people who prove they want your help.

I see this as each relationship behaving like an asset that works for you around the clock.

Isn’t that the goal?

Conclusion

Succeed.

Have fun.

Help people who seek your help.

Use your blogging noodle.

Seek resonance.

Related Posts

7 Tips to Target Blog Traffic How to Target Blog Traffic: Establish Mental Clarity Do You Underestimate Organic Blog Traffic? How to Drive Passive Blog Traffic How to Drive Blog Traffic from Groups on Facebook and LinkedIn 10 Blog Traffic Ideas Should You Buy Blog Traffic? How Much Time Does It Take a New Blog to Get Significant Blog Traffic?