Should You Buy Blog Traffic? |

Ryan Biddulph December 24, 2024 blogging tips 🕑 6 minutes read

London UK

Should you buy blog traffic?

Advertisements for traffic packages look tempting.

Cheap, too, eh?

But hold your blogging horses buddy.

Before investing money to generate traffic it makes sense to ask questions about the traffic.

Who exactly will visit your blog based on the investment? What do they want? Will they be familiar with your content before showing up?

I do not write this post to condemn blog traffic brokers, specialists or anyone who drives income based on this strategy. I love all of you guys. But when you love humanity you tell it the truth, right? A percentage of traffic specialists may draw a few interested humans to your blog based on the financial investment.

But that percentage may be way too low for Blogging From Paradise readers.

Unfortunately, some specialists make bold promises not grounded in reality. I respect these individuals as people and freely call “bullshit” on their silly, not too legitimate tactics.

Pointing out fundamental flaws with most traffic schemes prevents you from wasting money on numbers. Numbers, being inanimate objects, cannot do anything. Trusting, pinpointed humans beings can do quite a bit, including hiring you, buying your stuff and driving referral traffic and business to and through your blog.

If you believe driving a growing number of brand advocates like this to your blog is one $5 payment away…..would you be interested in buying my snake oil?

Before buying blog traffic keep these ideas in mind.

1: How Much Does It Cost?

Is blogging as easy as dropping $5 USD, $10 USD or $20 USD to send a steady stream of highly interested human beings to you blog?

Traffic brokers typically charge $5 USD, $10 USD or $20 USD because cheap traffic is a redeeming aspect of their pitch.

What do you believe that 20 bucks will get you?

Think carefully about the return on financial investment.

Is blogging as easy as dropping a few 20 dollar payments to have someone else to do most of the work for you?

Answer that one genuinely.

Maybe you can draw hungry, targeted people to your blog for 20 ducats.

But that would make me a jackass for the prior 16 years; why didn’t I pay someone 20 smackers 16 years ago to send quality, organic traffic to my blog?

Answer THAT question honestly.

I am no Rhodes Scholar but am I that dumb?

2: What Is the Specific Source of the Traffic?

What methods does the blogger use to generate traffic? Does he or she keep these strategies secret? Secretive brokers flash a massive red flag; you only hide something when you feel ashamed or embarrassed about it because you fear others criticizing you for it.

Think this one through my friends.

Look closely at spam comments on your blog. Look carefully at spam comments on social media. Focus heavily on how most blog traffic brokers/specialists advertise their business services.

95% of my LinkedIn messages consist of traffic specialists blindly reaching out to me with cold pitches.

That is a red flag. That is a warning sign.

If your business model is based on pitching strangers blindly all day long it is not generating:

organic
trusted
passive

income.

Is their sold traffic:

high quality?
organic?
income generating?
consisting of targeted, interested humans?

How could it be if their business model consists of chasing strangers who do not need or want their services?

Answer these questions mindfully. Do the logic. Do the mental math.

Successful online entrepreneurs build credible assets which work for them around the clock.

Everyone else chases random strangers for $5 payments.

I hate to put it that way…..but how else would you understand that it is true?

Most can take getting knocked over the head with the truth.

What About Site Ownership?

What about it?

How valuable is a site if the owner rents it out for $5?

Why would you trust a cyber slum lord?

Bloggers rent out blogs for cheap because the bloggers know: the blog IS cheap. The blog does not generate heavy, organic traffic and income.

Only an insane blogger would say:

“Well, I’m generating 100,000 organic visits and $30,000 USD per month through my blog. I think it is a wise decision to rent out the blog for $5 a month. $5 and losing my credibility completely beats $30,000 and my granite-like credibility.”

No; sane bloggers never do that.

Bloggers who do $5 or $10 deals for this blog think like this:

“I get 100 visitors and make zero dollars to $7 USD a month; I NEED THIS $5 USD A MONTH NOW…..I”LL TAKE IT!”

3: Do These People Want What You Offer through Your Blog?

Do targeted humans from this traffic source want your offering?

For example, I would need to guarantee that bloggers hungry for blogging tips showed up via the bought traffic.

Imagine a traffic specialist who dropped 100 comments daily on blogs spanning 75 different niches. Picture readers from 75 different niches arriving at my blogging tips blog. Do people disinterested in blogging tips want my blogging tips? No; those readers want content from those 75 different niches.

Bought traffic tends to originate from a wild array of non-targeted sources. I know this because traffic brokers on LinkedIn fill my main stream boasting about their broad collection of niche sites. Driving disinterested people to your blog is identical to attracting window shoppers to your store. If someone shows up only to instantly leave they may as well not show up in the first place. Why would you pay money for worthless traffic completely disinterested in your offer?

4: Do These People Arrive and Trust You Based on Your Content?

Sorry guys; only one answer exists for this question.

No.

Literally, the traffic source flows from another blogger NOT your content.

Everyone shows up cold. Everything did NOT arrive based on your content but via other sources generated by the broker who sold the traffic to you.

This is the main flaw of purchased traffic.

Bought traffic is:

“cold”
distant
inherently non-trusting of the stranger that you are

Of course, this is not an efficient way to build a life of fun, freedom and exponential increase as a blogger who builds passive income generating assets. Playing the inorganic numbers game with strangers is ineffective.

Everyone reading this blog post arrived organically. You want this content because you know me and trust my content on some level. You arrived “warm” and connected. I never used inorganic methods. Everyone who arrives to Blogging From Paradise Dot Com shows up based on my merit. The value of my content and good blogging name drives organic traffic in highly effective fashion. No waste. No bloat. No playing the numbers game with non-trusting strangers.

Organic, trusting, passive traffic generated by your detailed, practical content helps you to make money while you sleep, travel or enjoy dinner with friends. Bought traffic is a bunch of strangers who see your blog for the first time; most if not all will skyrocket your bounce rate and drain your wallet.

The Verdict

Does the small percentage of “bought” people (I mean attention spans) who decide to follow your blog closely seem worth the financial investment of purchasing blog traffic?

If you honestly believe the answer to be “yes” then buy blog traffic.

But if the financial investment is not worth the tiny percentage then simply pass.