Pine Junction, Colorado
Facebook Groups and LinkedIn Groups serve as genuine blog traffic goldmines.
Mining the gold involves learning how to develop this skill and following practical guidance to reach your goal.
I began working social media groups for blogging tips hungry bloggers a while back based on an intuitive nudge. 5 billion people use social media. A hefty chunk of those people look to social media groups for blogging guidance.
Groups generate quality traffic because each community offers you highly targeted sources. Members join groups for some common purpose. Being helpful and engaging in these collectives exposes your blog to people who desire specifically what you have to offer.
THAT is the real power of Facebook Groups and LinkedIn Groups; pinpointed communities can send high quality traffic to your blog passively if you work these groups the right way with patience and persistence.
After seeing the power of being truly helpful in the right groups I want to share practical steps for driving blog traffic through social media communities.
I know it feels easy to write off Facebook and/or LinkedIn as quality traffic sources because some bloggers turn a cold shoulder to each community for personal biases. Never allow their grievances to dictate the direction of your blogging career.
Follow these tips to drive high quality traffic from social media groups.
1: Join Only Groups within Your Niche
Join Facebook Groups and LinkedIn Groups within your blogging niche to drive targeted blog traffic.
Quality blog traffic counts. No other traffic really counts.
For example, I join only blogging tips themed groups because my ideal reader wants blogging tips. Doing this ensures that blogging tips hungry bloggers slowly migrate from these communities to Blogging From Paradise.
Practical Tips
- scan the group name
- read the group description
- check out the group wall after joining to verify that the members serve as your ideal readers
- gauge some value being shared or at least potential value and engagement in the form of group members asking questions
I judge a group based on at least some members asking genuine blogging questions. Most group updates may consist of business pitches but authentic members seeking help combined with my detailed updates slowly brings group members out of the blogging shadows into the light of fundamental, sound strategies to follow for their benefit.
2: Publish In-Depth Updates to Solve Common Niche Problems
Publish detailed updates to address common niche problems.
Spend a few minutes writing in-depth updates to be:
- thorough
- practical
- truly helpful
For example, I spend roughly 5-10 minutes either writing or dictating a helpful blogging tip of the day for groups I belong to in order to guide bloggers towards increased success. I publish practical tips for group members to read, understand and use for their benefit.
Members trend to my blog after framing these updates as being beneficial to them.
Write thorough updates for optimal results.
Check out any of my more detailed updates for a feel on the ideal word count.
Blogging From Paradise Group on Facebook
Share what you know to gain trust. Trusting readers flock from social media groups to your blog.
Quality blog traffic follows quality social media updates.
3: Answer Member Questions in Detail
Answer member questions in detail to attract group users to your blog.
Set aside a few minutes to:
- personalize replies
- put yourself in their shoes
- write practical tips for members to follow
- be empathetic, mindful and direct
I prefer to answer questions via comment reply but usually invite folks to ask me any blogging questions via comment or message inbox. Guiding them to ask questions keeps the chat going. Some members happy with my replies visit Blogging From Paradise.
Important Point
I sometimes point members to a Blogging From Paradise blog post link as a trusted resource for solving their blogging problems.
This is a frequent blogging hit for bloggers looking for a guide on how to get started:
How to Start a Blog the Right Way
This is why publishing detailed, targeted blog posts is important. Versus repeating yourself with the same text-based answers again and again simply drop a link to a thorough blog post of yours sometimes to guide readers and increase direct blog traffic.
Of course, pepper in text-only replies sometimes to add contrast. Promote what you know both through your blog and social media for a sweet balance.
4: Reply to Comments and Messages within 24 Hours
Be timely to drive quality blog traffic.
Reply to comments and messages from group members within 24 hours as a reasonable time frame.
I only reply every 24 hours because I am a blogging tips blogger, not someone who works in emergency services. In truth, any meaningful blogging guidance already exists via Blogging From Paradise:
- blog posts
- online blogging courses
- blogging eBooks
The answers are on this blog. Group members need only visit, use the search bar and browse through my courses and eBooks to find the guidance to follow in order to succeed.
5: Jump Ship When Spam Takes Over
Trash Facebook Groups and LinkedIn Groups littered with useless spam.
If every member other than yourself seems to publish:
- off topic
- adult
updates it is time to leave the group and move on.
Some groups start good but turn bad.
Spot the warning signals including:
- admins falling asleep at the wheel
- zero Likes, comments or impressions in response to your updates
Leave groups who do not want your help to give all attention and energy to groups deeply desiring your help.
6: Follow Group Rules
Pay close attention to group rules.
Follow these guidelines carefully to be of greatest service and to get the most out of groups.
Some groups allow blog post self-promotion while others strictly forbid anything but publishing content-rich, text-based updates.
Some groups work best as communities for answering member questions only; I never even share text-based updates to specific groups because members most appreciate receiving in-depth answers to their blogging questions.
Get a feel for each group culture to be truly helpful however members see fit in these collectives.
7: Practice Patience and Persistence
Think in terms of working these tips for months to practice patience and persistence.
Be realistic. Success requires patient work and ample time to come into form.
Group members began noting and replying to my updates roughly a few days or weeks into my social media campaign for working these communities.
This is just how it goes.
Be patient and persistent in following the prior tips.
Traffic, income and worldly success will flow to your blog through Facebook Groups and LinkedIn Groups if you stay the course from a trusting intent.
Conclusion
There you have it, guys.
Never let anyone tell you that 5 billion human beings are a poor source of quality traffic and blogging profits.
Be truly helpful, practice patience and success will flow your way through social media groups.
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