Palm Desert California USA
Targeted readers establish successful blogging careers.
Organic traffic is your ultimate blogging goal.
But bloggers chase numbers versus helping targeted people with highly practical content.
Look closely at popular posts via Google.
Check out YouTube videos appeasing the algorithm.
Bloggers want big numbers.
Peep this problem, though.
Numbers cannot do anything.
Some want more followers.
Others want more list subscribers.
Yet others chase arbitrary numbers related to being prolific: publishing one post daily seems to be a common idol.
Believe it or not, some bloggers think that gaining a high number of social media friends, followers or subscribers is the secret to blog traffic and blogging income.
I hate to rain on your blogging paradise.
But numbers are inanimate objects.
Numbers mean nothing in terms of traffic.
Organic traffic means everything.
People who want your:
- blog posts
- products
- services
make up organic traffic.
One organic visitor who:
- follows your blog diligently
- buys your stuff
- hires you
- drives referral traffic
- drivers referral business
is the goal.
After acquiring one organic visitor, organic visitor number two is the goal. Organic visitor three, then four, then so on is the ultimate blogging goal. Consistent organic traffic sets the table for increased blogging income. Boosting blogging income lays a foundation for a full-time blogging career.
Yet bloggers underestimate organic traffic.
I did.
I suffered from the “not enough traffic” virus for a bit.
Scarcity Focus
One person who wanted, loved and supported my content via social media shares was not enough in my mind. I needed a heavy volume of random people to visit my blog, in my scarcity-focused mind, at least.
I felt that 10,000 daily visitors – inorganically forced to stop by my blog – seemed to be an arbitrary holy grail of traffic. For odd reasons I equated that traffic number with going full-time.
I made the error of underestimating organic blog traffic.
Organic traffic is the chief blogging goal. People who actively seek out your blog become:
- loyal community members
- customers
- clients
- brand advocates
- referral traffic builders
- referral business builders
I hate to sound harsh but no one else really matters in business terms. Inorganic traffic typically arrives and instantly leaves as if moving through a revolving blogging door. Who wins in that scenario? No one. The visitor receives no solution. Your bounce rate rockets higher as fewer people spend time onsite.
Drill this idea into your skull: every organic visitor is a building block for a professional blogging career.
How Do You Drive Organic Blog Traffic?
Publish highly-detailed, practical content covering a single niche.
Earn trust.
Establish credibility.
Readers who come across and value your highly-detailed blog posts become organic blog traffic.
Over deliver. Step readers from problem to solution with every blog post. Being thorough magnetizes your blog to organic traffic because people crave detailed solutions with no steps left out.
Driving organic traffic takes a while because publishing a volume of detailed blog posts means investing significant time and effort. That’s the rub. That’s also why most bloggers never drive significant blog traffic; the masses quit impatiently before the thorough work drives organic traffic consistently.
Bloggers typically underestimate how much work and time goes into attracting highly interested traffic.
Organic Traffic Slowly Multiplies
Organic blog traffic gradually multiplies because it is dependable.
How it works: one organic visitor with a trusting friend network mentions your blog to those loyal followers. Some loyal followers become “new” organic traffic. Perhaps one organic visitor sends 5 or 10 organic visitors from their network via a share on X, Facebook and/or LinkedIn.
Organic traffic does an astounding volume of work for you through referrals. But that traffic is fully passive from your perspective.
This is what control freak bloggers like the old me completely underestimated. I looked past the power of referral traffic gained organically.
Even if 5 organic visitors stopped by my blog, their social media shares could send 30 organic visitors to my blog because I tapped the “publish” button for a targeted, practical, long form blog post. Imagine publishing a post that 30 organic, hungry, loyal human beings see within 24 hours.
That’s the power of organic blog traffic.
Consider this Analogy
Imagine 30 dear friends who deeply supported some cause of yours met in your living room.
We are talking real, dyed in the wool, loyal buddies who trust you and your cause.
Picture those 30 people bringing your cause to their loving friend networks.
The number of people highly interested in your cause will amplify to 40, then 50, then onward and upward because the friends trust you, the cause and persistently support the endeavor.
This is exactly what organic blog traffic is like with one clear exception; organic blog traffic can take off more quickly than offline interest since billions use the internet on a daily basis. Who can jam more than 30 friends into their house? Not many folks….that’s who. But hundreds to thousands of people can easily visit your blog daily based on the billions who used Google, Facebook and X.
Full Time Blogging Careers Begin with a Few Targeted People
Never look past the power of a few highly targeted people who thirst for your content.
Every professional blogging career begins with one then two loyal readers who follow your blog closely.
All bloggers temporarily err in believing that steady blogging income and big traffic numbers originated from getting a ton of random folks to visit their blogs.
Nope.
Everything *lasting* begins with one organic visitor, then two organic visitors, then so on.
The first person sends a few highly targeted people to your blog who desire your content as a practical solution to their problems. The few more send a few more hungry readers to your blog. Eventually, some of these people buy your stuff and drive referral business, too. Organic numbers grow slowly but remain highly dependable.
The big traffic and heady income numbers originate with these few loyal human beings who send referral traffic and referral business to your blog.
Remember that to blog intelligently.
Conclusion
The world may chase big numbers.
Never give into this foolish temptation.
Big business gets away with throwing millions at random folks because each has money to burn.
You don’t.
Seek organic blog traffic to build your blogging business on a rock solid base.
