New York City USA
Most bloggers go about targeting blog traffic all wrong.
Most bloggers do not target traffic at all.
Look at the traditional blogging approach: reach out to as many random strangers as possible to ask them to follow your blog.
Or reach out to no one. Publish blog posts. Let the posts do the work of beaming your blog out to the perfect reader. (This is wildly delusional yet quite a common “tactic”.)
Targeted readers become:
- quality blog traffic
- customers
- clients
- referral traffic builders
- referral business builders
People who want your content build a loyal blogging community.
Targeting this crowd is the way to migrate these folks to your blog.
Driving targeted blog traffic is a genuine skill. Learn how to do it from pro bloggers. Practice. Mastery comes after practicing consistently.
I ranked my blog on page 1 of Google after blogging for a bit.
Nobody experiences overnight blogging success.
Every blogger pays their dues before drawing highly targeted people to their blog.
How do you really target blog traffic?
Establish mental clarity.
Believe it or not, mind comes before work.
Beware mindlessly following mainstream blogging advice in this area. Most guide you to plow forward by doing specific things without establishing mental clarity. Lacking inner clarity makes the doing highly ineffective.
For example, if I wildly charged forward to write this post without creating full clarity in mind I’d:
- not target the post for one specific reader
- publish a short, woefully thin post that boasted the organic shelf life of ice cream in the desert
- lose the opportunity to drive organic traffic and blogging income due to my lack of mental clarity
Doing without thinking is almost always terribly ineffective.
Get clear in your mind. See one particular reader to be the recipient of your content.
Proceed with that bullseye in mind to drive highly targeted blog traffic.
You need to clearly see one reader in mind to serve him or her effectively and to drive these people to your blog through blogging magnetism.
How to Target Blog Traffic
I wrote this post with one perfect reader in mind.
I visualized a blogger struggling like hell to target blog traffic.
That’s my bullseye. That’s my target.
I then began the process of:
- creating a blog post title
- setting up an outline for the blog post
- editing the post
- publishing the post
to hit the target-reader with this blog post.
How?
First I established full mental clarity to see only the blogger struggling to target traffic in mind. He or she is my only reader. No other blogger exists to me as I write this post. No offense to those bloggers outside this demographic of course. But this post targets only one reader. Attempting to target two readers is not targeting at all but a compromise diminishing effectiveness.
Mentally-speaking, this is the only step to complete. I deem this to be kind of easy compared to the blogging work of sitting down to write the blog post. What does it take to hold one idea in mind as you complete a task? Not much, methinks.
All I see is this specific blogger as I write this post.
Organically, my target never changes for the post because I established full mental clarity around this individual.
Hold this perfect reader in mind to create a highly optimized blog post.
Help one individual to create something specifically for that reader.
Make your blogging work simple.
Choose one target reader for each blog post by getting clear in your mind before sitting down to write the sucker.
Getting Clear Helps You to Add Critical Details to Content
I want to let you in on a targeting secret.
Getting clear makes it easy to add important details to blog posts.
Detailed, long-form posts tend to perform best on Google. The algorithm ranks content to step users from problem to solution without skipping practical steps. Readers who find content across channels other than Google desire the same level of commitment from you. Never leave out steps. Do not skip anything. Publish thorough resources to become a successful blogger. Target those resources for a particular reader to accelerate your success.
Seeing a target clearly in mind influences bloggers to see things from the perspective of the bullseye reader.
For example, I imagine myself to be in the mind of bloggers having a helluva time targeting. I see the common errors of:
- blogging about multiple niches
- resisting SEO-optimization
- niche-hopping over months then years due to general impatience
- choosing poor blog post titles
- networking with bloggers from outside of your niche
Pinpointing and addressing each error targets traffic successfully.
I clearly see the blogger and their struggles to identify problems and offer practical solutions to those blogging errors.
The power of establishing mental clarity wins again.
Blogging gets easier if you do the mental gymnastics to get clear on your reader.
How Do You Establish Mental Clarity?
Spend time in quiet.
Let your thoughts slow down in a quiet space.
Pick one reader to target, whether for your blog (general reader avatar) or a single post.
There you go; you established mental clarity to target one reader. Target your traffic by seeing the post through their eyes. Solve their problems. Offer only these individuals your carefully-tailored solutions. Never stray from the reader. Appease nobody else. Help only them with your content.
Add as many details as possible to posts. Migrate the bullseye reader from problem to solution. People want every step necessary to solve problems. See the content through the eyes of the specific reader to add practical steps to strategies.
Conclusion
Respect the mental process first and foremost.
Get clear in your mind.
Pick one specific reader to serve for blog posts.
See problems through their eyes.
Baby step readers to solutions with blog posts.
Add practical steps to ease the process.
Target blog traffic like a champ.
