Napa Valley California
I deleted 6 spam messages a moment ago.
Strike that; I deleted 6 more spam messages a moment ago. Goodness knows how many spam emails I received during my 18 year blogging career.
Most of the spam messages proceeded in this fashion:
“I just wanted to follow up on the prior message. I know how busy you must be, Blogging From Paradise Team. Do you want to work with me? Can I place a guest post on your blog? Do you accept sponsored content? Paid links?”
Strangers following up with strangers who do not:
- trust
- want
- need
what strangers offer via cold pitch emails is:
- ineffective
- inefficient
- time-wasting
- work-wasting
- energy-wasting
Consider this scatter shot approach to be binding one’s self to time and location. Lose 10 hours daily chasing disinterested strangers with no desire to work with you. This is a losing proposition.
The Better Way
I promise a far better strategy for you to follow.
Write detailed, targeted blog posts for one niche.
Create targeted content offsite.
Engage in genuine blogger outreach.
Attract a loyal tribe of trusting fans who:
- generate organic blog traffic
- spawn referral traffic
- boost blogging income
- increase referral blogging income
People who love your detailed content follow your blog closely. Some buy your premium offerings or click your ads. Organic traffic and blogging income, folks.
Even better?
People who love your detailed content and buy your stuff refer your:
- blog
- products
- services
to like-minded people who visit your blog, buy your stuff and hire you.
Here we have the beginnings of a professional blogging career.
Doesn’t this approach seem wiser than following up with strangers who have zero interest in your cold pitch?
Helping fans seems profitable.
Chasing strangers?
Not so much.
Real World Example
I trashed those spam emails earlier today. Obviously, none of those individuals can profit from the emails because I scanned and binned those suckers in 2 seconds. Ghosts can not make money.
This is a practical example of why spamming is not profitable.
I then turned around and:
- wrote
- published
- distributed
this long form blog post for my tribe.
I call this strategy “profitable” because writing for trusting readers who want you to cover these topics amplifies every blogging success marker, from organic traffic to blogging income. I help fans who want my content. Fans who want my content fan the flames under Blogging From Paradise Dot Com by:
- dropping genuine comments below (builds bonds, lowers bounce rate through user-generated content, adds social proof and yeah it is fun to chat with like-minded people about important topics for all involved)
- promoting my blog posts on X/Twitter, Facebook, LinkedIn and Blue Sky
For every blog post I publish for our tribe, pretty much, these neat things happen. For some blog posts I publish for our community, various readers buy my online course and/or one or more eBooks. Some endorse the online course and eBook or eBooks.
Does this sound like a better approach than emailing spam folders?
Does it sound like a better approach than following up with people who trash your first email, first follow up then second follow up email in two seconds?
Why Do I Keep Covering this Topic?
Most bloggers make this mistake but have no clue they make this mistake.
Every spammer is at least visiting my blog to get my email address and a basic feel for the site. Some may read this or similar blog posts broaching the topic because they know there has to be a better way to build an online business. Following up with random strangers cannot be the best way to earn online income. Everyone knows this deep down. But some need gentle reminders before seeing the light.
Consider this blog post to be the light.
What Does It Take?
Succeeding with this approach means putting in work consistently.
Practical TipsÂ
- publish detailed blog posts to solve problems with your niche
- distribute blog posts through targeted channels
- engage in genuine blogger outreach
- create targeted content through sites like X, Facebook and LinkedIn
That’s it. It is nothing more than that. But it is also nothing less.
What makes the difference?
How do you avoid chasing one stranger?
Follow the tips above consistently for months then years.
Sticking to your blogging guns is difficult but do-able. I never found it consistently easy at the beginning but it is possible. No established blogger calls following this process “easy” through and through. Most of the time it feels fun. Some of the time it feels tough. In select moments you experience blogging bliss. In other select moments, it seems impossible to get the work down for whatever reason.
Spammers slam into the tough or impossible feelings – in some cases – then run away from following this process to the alternative of chasing random strangers.
Stop that.
Stand your ground.
Never panic.
Relax.
Face, feel and look past fears in the mind.
Return to following the simple, proven process above.
That’s a Wrap
That’s it for today guys.
I got a late start with a few offline developments including the new phone that arrived.
Keep your eyes peeled for clearer videos going forward.
