“Ping Pong Show!”
“Ping Pong Show!”
Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the announcement from a loud speaker.
As these Thai touts shouted the words, each handed fliers to any sentient being within arm’s length.
I knew some Southeast Asian countries had a passion for ping pong. But this seemed weird to me.
Why would touts push a ping pong show on a family of tourists in a seedy area of town?
Hmmm……A Forrest Gump scenario, perhaps? Wholesome, good old fashioned ping pong playing in Patong on Phuket, making for an alliterative dream?
More like Forrest Hump.
After some Googling I quickly found out what ping pong shows in places like Patong, Bangkok and Pattaya actually are.
In the name of being delicate, let’s just say a ping pong show in Thailand involves ping pong balls, and sometimes darts, and women of great skill and character who are such dead eye dicks that old Yosemite Sam himself would be green with envy at their prowess.
At this point, I believe only the brain dead or impossibly chaste would not understand how the ladies shoot the ping pong balls and darts.
But I digress….
Targeting and Blogging
The Thai touts pushing this Mos Eisley appropriate ping pong show on tourists with small children (or shit, tourists with grown up children) were obviously not targeting their marketing campaign.
Why would a wholesome family enjoying the beach culture of Phuket attend such a….non-family activity?
These touts would have been better served handing out fliers only to drunk ass, buffoon-like, blitzed farang (mainly guys although farang women have been known to attend) along with senior expats whose monstrous guts make them appear to be in their third trimester.
Most bloggers make an equally silly mistake, writing posts and networking without any idea of targeting one specific reader who would dig their offering.
Not targeting your readership is a chief cause of blogging failure.
Hyper targeting your reader through the following techniques:
- increases your blogging profits
- grows the size and quality of your email list
- helps you build authority in your niche
Let’s dive into the tips.
1: Stay on Topic
Stay on topic.
Target readers by covering one topic with every blog post.
Staying on topic programs your readers to expect one niche of out you.
No better way to target your audience.
2: Address Specific Reader Needs
Address your reader’s needs.
Target your audience.
Example; bloggers seem to have trouble driving targeted blogging traffic. I see some cats getting big numbers in the traffic department but virtually no blogging business.
Classic targeting problem.
Solve the pressing problems suffered by your readership. Empower your audience to live their dreams by pinpointing clear issues specific to your niche of choice.
Staying on topic is one thing. Drilling down to solve specific reader problems is quite another issue.
3: Align Your Blog Top Down
Ensure that your blog speaks a loud, clear message to one ideal reader through your blog design.
Peep Blogging From Paradise.
Note how from my domain name, to my blog post title, to my brand logo, to my tagline, straight down to my blog footer, everything on this blog speaks to one reader, based on my clear alignment.
Literally, everything on my blog from pages to posts to brand logos to videos to eBooks to audio books to courses to podcasts inspires you to retire to a life of island hopping through smart blogging.
Easy peasy way to target your readers.
Check out my friend Anda Galffy’s blog at Travel Notes and Beyond. She does a fabulous job aligning her blog top down to speak one clear message through her blog design.
4: Comment Predominantly on Blogs from Your Niche
Comment mainly on top blogs from your niche.
Seek out popular blogs. Share your thoughts in a genuine fashion.
Write a 3-5 paragraph, thorough comment. Flesh out some point made in the blog post. Address your fellow blogger by name. Say Hi. Thank them for sharing their thoughts. Sign off with your name.
Authentically commenting on popular blogs from your niche helps you get in front of prying, interested eyeballs attached to human beings fascinated with what you offer.
Target your readers by sharing your thoughts intelligently and generously where like-minded folks hang out.
5: Guest Post on Blogs from Your Niche
Guest post on top blogs from your niche.
Expose yourself and your brand to a targeted, ever expanding readership through the principle of leveraging.
Guest posting is a powerful way to reach people who dig your niche.
But the power comes at a price. Ya gotta be a connected and damn skilled writer to land guest posting gigs on established blogs from your niche.
- write 1000 words daily in a Word document just for practice to become a clear, confident writer
- comment genuinely on top blogs from your niche
- promote top bloggers from your niche.
Polish your writing skills. Bond with big dawg bloggers.
Gain invites to guest post on top blogs from your niche.
6: Toss Salt over Your Shoulder Thrice Daily
Always sea salt.
7: Answer Questions on Niche Specific Forums
Answer questions on niche specific forums.
Drive targeted traffic to your blog.
I answer questions on the Warrior Forum.
Some folks who dig my answers and crave blogging tips click the link in my sig file, visit Blogging From Paradise and another targeted reader has stumbled their way into my cyber home.
Generously answer questions on forums related to your niche.
Attract sugary sweet targeted traffic.
Bonus Tip: Be Persistent
Persistently applying the above tips optimizes your targeting campaign.
Observe how my friend Gaurav Kumar at eAskme is phenomenally persistent in sticking to his posting schedule.
This helps him appear to be all over the place but also allows targeted readers to find his blog in increasing numbers.
How do you target your blogging audience?
Get clear on your audience.
Target like a blogging boss.