Troon Scotland
“Ping Pong Show!”
“Ping Pong Show!”
Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the announcement from a loud speaker.
As these Thai touts shouted the words, each handed fliers to any sentient being within arm’s length.
Families.
Small kids.
Pensioners.
Tourists.
I knew some Southeast Asian countries had a passion for ping pong. But this seemed weird to me.
Why would touts push a ping pong show on a family of tourists in a seedy area of town?
Hmmm……A Forrest Gump scenario, perhaps? Wholesome, good old fashioned ping pong playing in Patong on Phuket, making for an alliterative dream?
Nope.
More like Forrest Hump.
After some Googling I quickly found out what ping pong shows in places like Patong, Bangkok and Pattaya actually are.
In the name of being delicate, let’s just say a ping pong show in Thailand involves ping pong balls, and sometimes darts, and women of great skill and character who are such dead eye dicks that old Yosemite Sam himself would be green with envy at their prowess.
But I digress….
How to Target Blog Traffic
The Thai touts pushing this Mos Eisley appropriate ping pong show on tourists with small children (or shocked adults) were obviously not targeting their marketing campaign.
Why would a wholesome family enjoying the beach culture of Phuket attend such a….non-family activity?
Stupid marketing.
These touts would have been better served handing out fliers only to farang men and perhaps a few curious farang women.
Most bloggers make an equally silly mistake. Writing non-targeted posts wastes your time. Optimizing content is the name of the blogging game.
Hyper targeting your reader through the following techniques:
- increases your blogging profits
- grows the size and quality of your email list
- helps you build authority in your niche
Let’s dive into the tips.
1: Stay on 1 Topic
Stay on 1 topic.
Target readers by covering one topic with every blog post.
Staying on topic programs your readers to expect you to cover a single topic.
Staying on topic makes you a specialist. Specialists gradually build thriving businesses because the bulk of their readers want their content, eBooks, courses and services.
Stay on topic to drive targeted traffic to your blog.
2: Address Specific Reader Needs
Address your reader’s needs.
Target your audience.
Example; bloggers seem to have trouble driving targeted blog traffic. I see some cats getting big numbers in the traffic department but virtually no blogging business.
Solve the pressing problems suffered by your readership. Empower your audience to live their dreams by pinpointing clear issues specific to your niche of choice.
Staying on topic is one thing. Drilling down to solve specific reader problems is quite another issue.
Listen closely to your readers. Spot their pain points. Identify their problems. Publish only content that solves their problems to target your blog traffic.
3: Align Your Blog Top Down
Ensure that your blog speaks a loud, clear message to one ideal reader through your blog design.
Peep Blogging From Paradise.
Note how from my domain name, to my blog post title, to my brand logo, to my tagline, straight down to my blog footer, everything on this blog speaks to one reader.
Publish aligned:
- posts
- pages
- videos
- podcasts
- eBooks
- courses
- services
- images
to guarantee that all blogging elements exist in pure continuity.
Aligned blogs draw targeted traffic because most visitors arrive to get one thing. If everything on a blog points to one niche then readers will be targeted according to that one niche. No room for confusion exists.
Align your blog to target your readers.
4: Comment Predominantly on Blogs from Your Niche
Comment mainly on top blogs from your niche.
Seek out popular blogs. Share your thoughts in a genuine fashion.
Write a 3-5 paragraph, thorough comment. Flesh out some point made in the blog post. Address your fellow blogger by name. Say Hi. Thank them for sharing their thoughts. Sign off with your name.
Authentically commenting on popular blogs from your niche helps you get in front of prying, interested eyeballs attached to human beings fascinated with what you offer.
Target your readers by sharing your thoughts intelligently and generously where like-minded folks hang out.
5: Guest Post on Blogs from Your Niche
Guest post on top blogs from your niche.
Expose yourself and your brand to a targeted, ever expanding readership through the principle of leveraging.
Guest posting is a powerful way to reach people who dig your niche.
But the power comes at a price. Ya gotta be a connected and damn skilled writer to land guest posting gigs on established blogs from your niche.
Practical Tips
- write 1000 words daily in a Word document just for practice to become a clear, confident writer
- comment genuinely on top blogs from your niche
- promote top bloggers from your niche.
Polish your writing skills. Bond with big dawg bloggers.
Gain invites to guest post on top blogs from your niche.
6: SEO-Optimize Blog Posts
Optimizing posts for SEO drives highly targeted traffic to your blog through Google.
Google users query specific phrases. Building each blog post around long tail keywords identical to those phrases sends targeted readers to your blog through Google.
Publish detailed, in-depth blog posts spanning 1500 words. Build each post around low competition keywords queried by your ideal readers. Use Google semantic search and Answer the Public to identify these keywords.
Target your blog traffic by publishing only content that drives targeted, passive traffic to your blog.
Bonus tip; update old blog posts to target and increase blog traffic.
7: Answer Questions on Niche Specific Forums
Answer questions on niche specific forums.
Drive targeted traffic to your blog.
I answer questions on the Blogging Subreddit.
Some folks who dig my answers and crave blogging tips click the link in my sig file, visit Blogging From Paradise and another targeted reader has stumbled their way into my cyber home.
Generously answer questions on forums related to your niche.
Attract sugary sweet targeted traffic.
Conclusion
Targeting blog traffic requires mindfulness.
Slow down. Calm down. Relax.
Mindfully create and publish optimized blog content to target a specific reader.
Target blog traffic to build a strong foundation for your blogging business.
Your Turn
How do you target your blogging audience?
