7 Tips to Target Your Blogging Audience

  December 25, 2017 blogging tips πŸ•‘ 5 minutes read

tips to target your blogging audience

 

“Ping Pong Show!”

 

“Ping Pong Show!”

 

Hawkers shouted the words in Patong in Phuket, Thailand, as if blaring the announcement from a loud speaker.

 

As these Thai touts shouted the words, each handed fliers to any sentient being within arm’s length.

 

Families.

 

Small kids.

 

Pensioners.

 

Tourists.

 

I knew some Southeast Asian countries had a passion for ping pong. But this seemed weird to me.

 

Why would touts push a ping pong show on a family of tourists in a seedy area of town?

 

Hmmm……A Forrest Gump scenario, perhaps? Wholesome, good old fashioned ping pong playing in Patong on Phuket, making for an alliterative dream?

 

Nope.

 

More like Forrest Hump.

 

After some Googling I quickly found out what ping pong shows in places like Patong, Bangkok and Pattaya actually are.

 

In the name of being delicate, let’s just say a ping pong show in Thailand involves ping pong balls, and sometimes darts, and women of great skill and character who are such dead eye dicks that old Yosemite Sam himself would be green with envy at their prowess.

 

At this point, I believe only the brain dead or impossibly chaste would not understand how the ladies shoot the ping pong balls and darts.

 

But I digress….

 

Targeting and Blogging

 

The Thai touts pushing this Mos Eisley appropriate ping pong show on tourists with small children (or shit, tourists with grown up children) were obviously not targeting their marketing campaign.

 

Why would a wholesome family enjoying the beach culture of Phuket attend such a….non-family activity?

 

Stupid marketing.

 

These touts would have been better served handing out fliers only to drunk ass, buffoon-like, blitzed farang (mainly guys although farang women have been known to attend) along with senior expats whose monstrous guts make them appear to be in their third trimester.

 

Nueva Arenal Costa Rica

 

Most bloggers make an equally silly mistake, writing posts and networking without any idea of targeting one specific reader who would dig their offering.

 

Not targeting your readership is a chief cause of blogging failure.

 

Hyper targeting your reader through the following techniques:

 

  • increases your blogging profits
  • grows the size and quality of your email list
  • helps you build authority in your niche

 

Let’s dive into the tips.

 

1: Stay on Topic

 

Stay on topic.

 

Target readers by covering one topic with every blog post.

 

Staying on topic programs your readers to expect one niche of out you.

 

No better way to target your audience.

 

2: Address Specific Reader Needs

 

Address your reader’s needs.

 

Target your audience.

 

Example; bloggers seem to have trouble driving targeted blogging traffic. I see some cats getting big numbers in the traffic department but virtually no blogging business.

 

Classic targeting problem.

 

Solve the pressing problems suffered by your readership. Empower your audience to live their dreams by pinpointing clear issues specific to your niche of choice.

 

Staying on topic is one thing. Drilling down to solve specific reader problems is quite another issue.

 

3: Align Your Blog Top Down

 

Ensure that your blog speaks a loud, clear message to one ideal reader through your blog design.

 

Peep Blogging From Paradise.

 

Note how from my domain name, to my blog post title, to my brand logo, to my tagline, straight down to my blog footer, everything on this blog speaks to one reader, based on my clear alignment.

 

Literally, everything on my blog from pages to posts to brand logos to videos to eBooks to audio books to courses to podcasts inspires you to retire to a life of island hopping through smart blogging.

 

Easy peasy way to target your readers.

 

Check out my friend Anda Galffy’s blog at Travel Notes and Beyond. She does a fabulous job aligning her blog top down to speak one clear message through her blog design.

 

4: Comment Predominantly on Blogs from Your Niche

 

Comment mainly on top blogs from your niche.

 

Seek out popular blogs. Share your thoughts in a genuine fashion.

 

Write a 3-5 paragraph, thorough comment. Flesh out some point made in the blog post. Address your fellow blogger by name. Say Hi. Thank them for sharing their thoughts. Sign off with your name.

 

Authentically commenting on popular blogs from your niche helps you get in front of prying, interested eyeballs attached to human beings fascinated with what you offer.

 

Target your readers by sharing your thoughts intelligently and generously where like-minded folks hang out.

 

Suggested Resources

 

 

5: Guest Post on Blogs from Your Niche

 

Guest post on top blogs from your niche.

 

Expose yourself and your brand to a targeted, ever expanding readership through the principle of leveraging.

 

Guest posting is a powerful way to reach people who dig your niche.

 

But the power comes at a price. Ya gotta be a connected and damn skilled writer to land guest posting gigs on established blogs from your niche.

 

Practical Tips

 

  • write 1000 words daily in a Word document just for practice to become a clear, confident writer
  • comment genuinely on top blogs from your niche
  • promote top bloggers from your niche.

 

Polish your writing skills. Bond with big dawg bloggers.

 

Gain invites to guest post on top blogs from your niche.

 

6: Toss Salt over Your Shoulder Thrice Daily

 

Sea salt.

 

Always sea salt.

 

7: Answer Questions on Niche Specific Forums

 

Answer questions on niche specific forums.

 

Drive targeted traffic to your blog.

 

I answer questions on the Warrior Forum.

 

Some folks who dig my answers and crave blogging tips click the link in my sig file, visit Blogging From Paradise and another targeted reader has stumbled their way into my cyber home.

 

Upper East Side NYC

 

Generously answer questions on forums related to your niche.

 

Attract sugary sweet targeted traffic.

 

Bonus Tip: Be Persistent

 

Persistently applying the above tips optimizes your targeting campaign.

 

Observe how my friend Gaurav Kumar at eAskmeΒ is phenomenally persistent in sticking to his posting schedule.

 

This helps him appear to be all over the place but also allows targeted readers to find his blog in increasing numbers.

 

Your Turn

 

How do you target your blogging audience?

 

Blogging Course

 

Get clear on your audience.

 

Target like a blogging boss.

 

Buy the 11 Fundamentals of Successful Blogging Audio Course.

  1. Ryan Biddulph says:
    at 12:11 pm

    I left a thought.

  2. Gaurav Kumar says:
    at 12:47 pm

    Hi,

    When it comes to Target blogging audience people usually forget about the importance of building strong connections. I have even read some blogs where writer starts a topic but mix that topic with many unnecessary ingredients to make it longer.

    I must say that blogging is beneficial only for those who seriously follow your tips.

    Thanks for including me also.

    Always appreciate the best of you and blogging from paradise.

    • Ryan Biddulph says:
      at 2:09 pm

      Great point Gaurav. If you build strong bonds with folks from your niche this helps your targeting too. Cross-promotion to 2 interested audiences benefits both parties. Big time targeting strategy and leveraging agent. Thanks bro!

  3. Lisa Sicard says:
    at 6:14 am

    HI Ryan, I’m not sure I stay on topic all the time πŸ™ I try but it can be difficult. I focus on Twitter and then broader social media and sometimes cover other social network sites. Is that too broad?
    I’m starting to get better at guest posting, I did over 12 in 2018 and that beats my 2 in 2017.
    As with any new year upon us it gives us time to reflect on what we need to do to amp ourselves up in the coming year. I will have to look over my targeting once again and see how I can narrow it.
    Thanks for your tips and loved the pic of you with your niece in the email that got me to this post. Hope you had a wonderful holiday!

    • Ryan Biddulph says:
      at 11:41 am

      Hi Lisa,

      Merry Christmas! Love those pics of the snow up in your neck of the woods. So cool to have a White Christmas. You do a fine job staying on topic. I feel you have established yourself as a clear voice in the social media niche. When I think Twitter especially, I think about your blog and the keen insights you share. Keep up the great work and great to see you guest posting like a champion. Well done!

  4. Mel Butler says:
    at 6:42 am

    I use to love playing ping pong as a kid, growing up in Australia. I think everyone I knew owned a swimming pool and ping pong tables. You have some good tips here, I am certainly becoming more persistent especially if I really want something πŸ™‚ I never thought about writing a 1000 words daily in a Word doc, might give that one a try too!!!!

    • Ryan Biddulph says:
      at 11:34 am

      I played quite a bit too Mel, here and there in high school. A few friends of mine became obsessed with ping pong. Give that 1000 words a day one a whirl; I think you will like it. Few better ways to improve your writing quickly than by opening a Word document daily and simply honing your craft. Thanks a bunch πŸ™‚

  5. James Jones says:
    at 8:15 am

    thanks for that tips.
    you didn’t say about mailing. what tool do you use? mailchimp or something else? do you optimize email open rate and other metrics?
    thanks

    • Ryan Biddulph says:
      at 11:33 am

      Actually James I use Mail Chimp and do nothing in the metrics department. I go off of feeling, and following my passion, and since that helped me retire to the tropics, I ain’t messing with it LOL. Thanks buddy!

  6. Donna Merrill says:
    at 2:06 am

    Hi Ryan,

    It’s great to read your post. I was busy with my projects, that’s the reason I was inactive a bit, specially reading & commenting was completely off.

    Anyways, I completely agree with your points, Targeting a set of audience is important these days, so I appreciate your efforts for giving these tips. Great work.

    ~ Donna

    • Ryan Biddulph says:
      at 12:30 pm

      Super important Donna. Targeting our readers leverages our actions. Instead of falling in love with inanimate numbers you serve human beings who crave your expertise. This lays the foundation for successful blogging. Thanks much and all the best with your projects!

  7. Rhonda Albom says:
    at 5:40 am

    That’s some good advice Ryan. I think I could do better on a couple of these counts. Perhaps I need some salt to throw over my shoulder. Hope it doesn’t land on the ping pong table they’re using πŸ™‚

    • Ryan Biddulph says:
      at 11:00 am

      Cool Rhonda. Definitely be careful about salt spillage πŸ˜‰

  8. DEXTER ROONA says:
    at 7:29 am

    Hey Ryan, Happy New Year! Great list of tips, well explained. I have given you a few shares to my channels πŸ˜‰

    • Ryan Biddulph says:
      at 10:58 am

      Appreciate it Dexter! Happy New Year to you and your family πŸ™‚

  9. Manu Tandon says:
    at 9:10 am

    Hey Ryan,

    I found very useful information here. I love the way you explain the things dear. Each and every information is very clear. One can get tips from here to boost their website traffic. I usually visit this website and every time I find useful information. Thanks and keep up the good work.

    • Ryan Biddulph says:
      at 10:59 am

      Thanks Manu. I am happy you found value in the post. I will keep getting clearer πŸ˜‰

  10. Arbaz Khan says:
    at 9:33 am

    Hey Ryan,
    That was a great article. I have been blogging for years, but in the past few years, I haven’t been as active as I used to be. So, I have not started reading all the blogs I used to read and engage with fellow bloggers. As I rightly pointed out in your article, commenting and guest blogging on other blogs is a great way to target your audience, so that’s what I will be doing this year!

    • Ryan Biddulph says:
      at 12:45 pm

      Good deal Arbaz. I have been there bro a few times during my blogging career. I was not too active. But then I ramped things up, improved my energy and genuinely created helpful content and built strong connections. Everything grew from that point. Thanks much!

  11. ravi says:
    at 7:09 am

    Greetings Ryan Sir,

    It’s extraordinary to peruse your post. I was occupied with my ventures, that is the reason I was inert a bit, exceptionally perusing and remarking was totally off.

    In any case, I totally concur with your focuses, Targeting an arrangement of a crowd is vital nowadays, so I value your endeavors for giving these tips. Incredible work.

    • Ryan Biddulph says:
      at 9:10 pm

      Targeting is definitely a biggie Ravi. Good to see you here my friend.

  12. Ron Tuch says:
    at 1:19 pm

    Hey Ryan!

    Nice list of gaining success by following these best targeting practices. I think you pointed out my favorite word here in number 4: “Authentic(ally)!” I’d also agree that one of the things that most bloggers lack is persistance so glad you threw that in there. If all someone did was the same repetitive tasks over and over, they are bound to be successful (assuming they are targeting people in their niche)!

    Cheers,

    Ron

    PS: Number 6 reminds me of the diner scene from dumb and dumber!

    • Ryan Biddulph says:
      at 6:40 pm

      Persistence is a key factor Ron. Those who see the journey through over years really shine brightly. I see this every day with my emails and social media accounts; the pitches, the engagements and opportunities flow to me with greater ease because I have been at this game for a minute with the right energy. Thanks!

  13. Israel Olatunji says:
    at 2:22 pm

    What a standard pack of informative tips to targeting my blogging audience! In the post, it was included that targeting my blogging audience increases my blogging profits, grows the size and quality of my email list as well as helps me build authority in my niche simply by staying on topic programs and my target readers do expect only one niche from me at all times. Oh, I am feeding here seriously.

    Thanks for elaborating the fact that addressing specific reader needs and aligning a blog right from the domain name through the blog footer really helps out in driving blogging targeted traffic!

    Thanks for instructing that where like-minded people hang out, it’s great to target readers by sharing thoughts generously and intelligently! I also grabbed the idea of seeking to comment predominantly on authoritative blogs. I can feel it that this truly leads to high-quality backlinks in the sight of Google and other major search engines. I have SEO tips like these on my blog too.

    Thanks for including the suggested resources titled, ‘How to Leave Attention Grabbing Blog Comments’ and ‘How to Build an Online Empire Through Blog Commenting’! Furthermore, I accepted that guest posting on top and authoritative niche-related blogs is an instrument for driving search engine traffic.

    A much more amazing blogging tip to me is answering questions on niche specific forums like Warrior-forum. Is it free to use this particular forum and can I put my signature free?

    • Ryan Biddulph says:
      at 9:31 am

      Yes Israel; Warrior is totally free buddy. For both sharing thoughts and linking to your sig file. Being helpful makes things pop over there. Even if you have little experience or a moderate level with internet marketing just answering some questions opens doors. Thanks for the comment!

  14. Shruti Panwar says:
    at 5:58 am

    Hello Ryan,

    Thanks for sharing such amazing tips and yes indeed guest posting and commenting on niche-specific blogs are great ways in creating a blog reputation.