
Asheville North Carolina
What may be the most frequently asked question lobbed my way: “Why is my blog not ranking?”
I am not a search engine expert.
I need to get that one out of the way.
But I drive some organic Google traffic without optimizing blog posts consistently.
My basic strategy is to publish highly practical content based on one subject to establish topical authority.
My distribution channels, blogger outreach approach and Google handle the rest of the process.
Why in the Hades Is My Blog Not Ranking?
Every blogger feels agitated when their helpful content never sniffs page one.
Give your blog the attention it deserves.
Diagnose search problems.
Correct optimization errors.
Move in a prospering blogging direction.
As with everything published to Blogging From Paradise Dot Com, I base these tips on personal experience.
I am not an SEO guy but noted these patterns from my page one content.
Thin Blog Posts
Google favors detailed content.
600 word posts come up short.
Publish 1200 words per blog post.
Be thorough. Share practical tips to step readers from problem to solution.
Google prefers robust solutions. Publish a resource masquerading as a blog post.
Write detailed posts consistently. Google judges your full body of blogging work.
Treat your blog like a spider web of posts not a collection of standalone one-off’s.
Link internally between relevant resources.
Covering Multiple Niches
Google gives preference to topical authority.
Covering multiple niches erodes expertise because a jack of all trades masters none.
Highly talented multi-niche bloggers struggle to rank because Google wants a proven track record for one topic.
Cover one niche thoroughly.
Blog about one topic.
Earn credibility.
Show off your singular expertise to Google.
I did it for the blogging tips niche.
Do it for your specific niche.
No Quality Backlinks
My blog ranked on page of of Google after famous bloggers dropped backlinks pointing to Blogging From Paradise Dot Com.
The Google algorithm basically said: “If this highly credible blogger links to BFP then BFP offers highly credible content.”
Think of quality backlinks as the highest form of referral marketing. Google needs to vet your blog. Authority bloggers endorse your blog with quality backlinks.
Practical Tips to Follow
- publish genuine blog comments to blogs from your niche
- promote bloggers from your niche on X, Facebook, LinkedIn and Blue Sky (tag to give them credit)
- ask for nothing in return to build relationships organically (aka free of guilt, manipulation or other trust-busting motivators)
Successful bloggers who appreciate your kindness and value your content point links to your blog.
Poor Distribution
Bloggers who struggle to rank think small.
Sending a new post to your email list is not enough.
Successful bloggers work multiple distribution channels to rank on page one.
I bumped up my distribution game.
I currently promote new posts to 25 marketing channels.
Giving your blog exposure far and wide increases page one Google traffic based on simple logic.
- the Google algorithm notes 25 websites pointing links to your blog
- successful bloggers who find your blog via 25 channels can point backlinks to blog posts
- gaining significant exposure never hurts your chances to rank
Prioritize 2-3 marketing channels. I favor X, Facebook and LinkedIn to engage freely on each site.
Distribute aggressively across:
- Facebook Groups (yours)
- Facebook Pages (yours)
- LinkedIn Groups (yours)
- Blue Sky
- Mastodon
- Threads
- YouTube (videos and text updates)
- Mixx
- Scoop It
Think wide not narrow.
Leverage.
Scale.
Poorly Thought Out Titles
Google needs to clearly know a blog post title-promise to rank content.
Vague titles never land on page one. Cute-sy, flamboyant titles rarely rank on page one. Bloated titles pretty much never rank on page one.
Why did you click on this post?
You wanted to know: “Why is my freaking blog not ranking?”
My title perfectly matched your desire minus the G-rated “F” word.
Never try to outfox Google. Stop being clever.
Every page one Blogging From Paradise post title is:
- simple
- plain
- short
- easy to understand
Spend 10 minutes brainstorming simple titles before publishing blog posts.
Choose the easiest to understand title.
Be generic for readers to understand what you promise to deliver.
Poor User Experience
Create easy to scan content.
Make it easy to read.
Customize blog posts for readers who consume content on their phone.
Use:
- headers
- bullet point lists
- many many many paragraphs
- short sentences
- bold text
- images
to pull reader eyes north to south as if following a typewriter with narrow columns.
The good old algorithm factors user experience into ranking.
Avoid:
- run-on paragraphs
- run-on sentences
- embedding slow-loading ads
- using slow-loading pop ups
Technical Aspects to Keep in Mind
- navigation
- blog load speed
- blog reliability (virtually 100% up time)
Use a simple design.
Invest money in dependable hosting.
Never cheap out; you will save money and lose everything.
Closed Blog Comments
My top Google posts generated blog comments before ranking at position one.
Take or leave that fact.
My blog has ranked at position one to position two for one specific keyword since 2014.
I believe the user-generated content – aka detailed blog comments – put me over the top.
Do you want to appreciate the power of authentic blog comments?
I did the asinine thing of deleting the 120 plus comments I originally gained for the post. I made a mistake. Whatever.
The post dropped down page one for a few days.
I:
- updated the blog post
- nabbed 9 genuine blog comments quickly
The content sprinted to position one within a week.
Folks; I call ’em as I see ’em.
Open comments.
Google appreciates user-generated content.
What is a lively comments field but another vetting mechanism?
Every detailed, positive blog comment serves as a content-endorsement.
No Longevity/Consistency
I published blog posts for months before Google ranked Blogging From Paradise Dot Com on page one.
Inconsistent bloggers never rank because Google gauges your long-term body of blogging work.
Ranking comes down to jogging a marathon not winning a frenetic sprint.
Publish one long form blog post weekly for years.
Increase post frequency if it feels appropriate.
The Big G filters out “flash in the pan” bloggers who do not pass the test of time.
Nobody manipulates a $4 trillion dollar company with 190,000 smart employees.
Rank by slowly earning it.
Publish highly practical blog posts consistently.
Think long term.
Be patient.
Why Is My Blog Not Ranking?: Conclusion
I rank blog posts because I corrected the above errors.
Look at your blog closely.
Address mistakes.
Make corrections to drive page one traffic.
PS…..SEO bloggers please share your tips in the comments below. I’d love to make this post a helpful resource for bloggers who want sweet page one traffic.