Do you know how often you should blog?
Some pros blog monthly.
Other pros blog multiple times daily.
Iconic publications maintain a dizzying blogging schedule by recruiting large contributor bases. Entrepreneur and Forbes may get away with a “content mill” approach to mass volume publishing but individual blogger cannot maintain publishing at such a blistering pace.
Typically, most bloggers benefit from publishing SEO-optimized, highly detailed posts on a weekly basis. Publishing in-depth content less frequently drives organic, highly targeted traffic on a passive basis through:
- niche forums
High quality posts drive passive traffic for you around the clock. In a way, these “set it and forget it for a while” posts promote themselves organically based on referral marketing. Happy readers who trust these posts promote the content through various channels to increase your passive blog traffic and profits.
However, developing the proper mindset to publish in-depth content less frequently often triggers uncomfortable unconscious fears. Most bloggers fear not publishing frequently enough to remain visible. Unfortunately, blogging with this fear in mind tends to results in publishing low quality posts. Low quality content helps neither you nor your readers.
Make every blog post count. Run a respected blog by doing your best work each time you publish a post.
How Often Should You Blog?
Establishing a posting schedule is a dynamic process.
Posting frequency seems subject to change based on various factors.
As my vision clarified I posted more in-depth content less frequently. I stopped publishing daily because none of my daily posts drove organic traffic for weeks, months or years after the initial publish date. However, I noticed how my weekly SEO-optimized posts from 4-5 years ago still drive organic traffic through Google. Observing this trend influenced me to blog 1-2 times weekly. Each detailed post collectively drives more traffic than a high volume of lesser-detailed posts.
I update 3-4 old blog posts weekly to drive organic Google traffic through old posts. Google seems to favor aged blog posts. Updating these posts with timely content increases search traffic.
Determine your blog post frequency from a personalized perspective. Every blogger walks a different journey. Some bloggers go pro by posting monthly. Other bloggers go pro by posting daily.
Keep these factors in mind before establishing your blog post frequency.
1: Content Strategy (Volume Versus In-Depth)
Consider your content strategy based on blogging objectives.
Do you want to volume publish short-form content to promote across a wide range of marketing channels? Publish 4-5 posts weekly or simply publish daily.
Do you want to publish long-form content optimized for search engines? Publish at least 1 post weekly.
Gauge your blogging goals. Google yields highly-targeted, passive blog traffic to help grow your blogging business. Most bloggers go pro by publishing heavily-detailed blog posts less frequently than “volume” post publishers.
Before establishing a post schedule think about:
- who you want to blog for
- how you intend to reach readers
- what blogging strategy best matches your reader’s needs
Blogging to build a client and customer base typically involves publishing in-depth posts at least once weekly. Optimizing each post for Google drives a heavy volume of highly targeted, passive traffic to your blog. A percentage of interested readers become customers and clients.
Blogging solely as an amateur endeavor may involve publishing short posts daily. Targeting readers doesn’t matter much since you have no professional aspirations.
Aspiring pros who market effectively may succeed by publishing 600-800 word posts daily covering a single niche. However, not capitalizing on Google traffic leaves significant blogging profits on the table.
As a general rule, most bloggers should publish one post monthly at a minimum. Ideally, every blogger should publish at least weekly to:
- maintain visibility
- gain credibility
- share timely content
Even volume publishers need to focus on post quality over quantity. Creating thin content helps no one. Publish as often as you can write 600 plus words of helpful tips. Setting aside an extra 1-2 hours gives you enough time to write an SEO-optimized, 1500 word post. Publishing one long form post weekly usually nets better traffic and profits than publishing 5-7 thin posts weekly because clients and customers prefer resources over brief thoughts. But if you blast those 5-7 posts weekly through highly-targeted marketing channels you may gain clients and customers through this approach.
Find your ideal post frequency based on publishing valuable posts that fit within your content strategy.
2: Post Word Count
As your word post count increases blog post frequency decreases.
Most bloggers spend at least 4-5 hours writing and publishing a long form post optimized for Google. Few if any bloggers skillfully write 1500 word posts daily because virtually no one has 5 hours daily to publish in-depth content.
Blog daily if writing 600 quality words:
- feels good to you
- best serves your readers
Intend to publish one SEO-optimized, 1500 word post weekly to:
- help current readers
- drive new readers through targeted, passive Google traffic
Blogging From Paradise post frequency dropped a few months prior to this post publish date because publishing long form content requires significant time and work. I can only write and publish one detailed post every few days combined with my blogging workload and offline responsibilities.
Do not make the common mistake of setting an unrealistic publishing schedule.
New bloggers blinded by ambition embark on 30 day blogging challenges consisting of posting daily. A rude awakening meets deluded bloggers who realize that going pro occurs after 1000’s of work hours spanning years, not 30 days of publishing daily.
Publish one short form post weekly as a beginner blogger. Either increase short form post frequency gradually or patiently write long form content to publish roughly once weekly.
Publishing long form content increases organic blog traffic.
Blogging less frequently to increase organic blog traffic can be important for your campaign.
3: Reader Feedback
Listen closely to reader feedback to establish a blog posting schedule.
Observe reader needs. Find post frequency based on what your readers want.
Poll readers through:
- your blog
- social media
Listen closely to their feedback.
Observe social sharing patterns. For example, publishing in-depth, 1500 word posts 1-3 times weekly immediately increased social sharing on:
My email list active subscribers increased after I published long form content 1-3 times weekly.
New readers found me through Google at a more frequent rate, new readers dropped comments on Blogging From Paradise at a higher clip and blogging traffic plus income increased as well.
Based on my personal experience, publishing one or more SEO-optimized posts weekly increases every significant blog metric.
Based on my personal experience, publishing one or more SEO-optimized posts weekly increases every significant blog metric. #bloggingClick To Tweet
Readers seem to be the most dependable factor in establishing blog post frequency. Test a few different strategies. Pay close attention to reader feedback.
If you have only a few readers who offer no feedback follow 2-3 top blogs from your niche.
Observe the general blog post:
- word count
as a benchmark for your niche.
If top bloggers maintain a generally similar post frequency consider following this approach since you help the same targeted reader.
4: Posts Published
Consider how many blog posts you already published.
Adjust your blog post frequency based on the number of current posts.
If you published a high volume of posts (roughly 25-50) consider publishing new posts less frequently to update old content for SEO. Do not rush to publish new content. Give substantial energy to updating old content to increase Google traffic. Make those 25-50 posts work for you by driving Google traffic to your blog.
Use what you already have to optimize your blogging campaign. Re-publish old blog posts updated with 500-1000 words of fresh, new content.
Re-publishing old content potentially drives more targeted traffic than publishing new blog posts if you optimize the old posts for search engines. Write detailed content spanning 1500 words or longer. Delete outdated content. Add timely content to be relevant.
Publish new content 1-2 times weekly if you currently have only a small number of posts (roughly 10-20) published to your blog. Fresh, detailed content forms a rock solid foundation for your blogging campaign.
5: Traffic and Profits Metrics
Even though this seems like an obvious indicator most bloggers pay little attention to traffic and profits metrics as effects of post frequency causes.
Observe weekly and monthly blog traffic and profits. Correlate to your blog post frequency.
How does publishing frequency affect your traffic? Does increasing post frequency boost your income? Or does publishing fewer but more detailed posts increase your blogging profits?
Follow your metrics to find your ideal posting frequency. Let statistics guide you. Reader feedback varies sometimes from person to person based on evolving preferences but numbers do not lie in terms of cumulative trends.
Follow the Leaders?
In most cases, following blogging leaders tends to promote your blogging success.
Most top level pro bloggers publish infrequently compared to the average blogger.
However, pros also:
- developed their writing skills over years to publish highly-detailed, in-depth content in their genuine voice
- built large, loyal blog communities
- call upon years’ worth of blogging experience to know what works and what doesn’t work in terms of post frequency
As a rule, publishing highly-detailed content less frequently increases targeted blog traffic and blogging profits. But testing this strategy for yourself is the way to know if it works for you.
I personally suggest publishing only SEO-optimized, long-form content per my current strategy but every blogger walks a different path. Some pros volume publish thin content to blast via distribution channels for many years to become highly successful. These bloggers seem to be rare but perhaps you might walk a similar blogging path.
Be flexible. Find the right frequency through trial and error but let pros guide you on your journey. Test their successful techniques to see if these tactics work for you.
Blog at least once weekly to gain skills, exposure, credibility and confidence.
Ultimately, finding your ideal blog post frequency depends on your content strategy, post word count, reader feedback, posts published and metrics.
Be flexible in changing your frequency from time to time.
Getting clearer on your blogging direction establishes the ideal blogging schedule for your readers and you.