
Chumphon Thailand
I reversed my blogging strategy recently.
I stayed true to creating and connecting.
Yet I thought right side up for the first time during my 18 year blogging career.
Take notes. This one may be helpful.
I went from:
“I want to get attention for these links.”
to
“I will publish new content consistently to let you decide.”
Pure organic growth is my blogging strategy now.
No content favoritism.
That is a new one for me at least.
Assess Your Blogging Strategy
Look at your blogging strategy.
How often do you want readers to do something for you? How frequently do you take the ball out of their court? How often do you want to get readers to see a specific blog post? Or perhaps you wish to get attention for your blogging business?
I know the benefit of trying to get something from readers; taking this approach benefits you. Generating traffic and income certainly helps you.
But I identified a severe mental flaw with this hack recently.
Trying to manipulate readers through the “getting mechanism” removes any trace of pure organic traffic.
Imagine if I helped you with my right hand but placed my left hand in your pocket to get something from you. I help you. I try to get something from you. Note the lack of pure organic giving here. Pure organic giving means using both hands to help you. You decide whether or not to give me something based on your readiness.
Why Is This Blogging Strategy Astoundingly Powerful?
The court of public opinion organically decides:
- organic traffic
- passive blogging income
- referral traffic
- referral blogging income
I publish content. I share content. You decide the rest. You choose. You vote. You endorse. I have nothing to do with this process after I help you with free and premium content. Yep; the same approach applies to my online course sales and eBook sales going forward. You decide to buy. Pure organic income growth.
Imagine how powerful a blogger becomes by being fully unbiased regarding their content?
The truth of what people think without your personal prejudice determines what you share and how you share it.
Do I Technically Still Favor Some Content?
Indeed I do.
I distribute new blog posts aggressively.
Yet I spend the rest of my day publishing new content for social media. I then devote 1-2 hours to write my next new blog post.
I favor my new post but only until I finish promoting it freely.
I proceed to create all new content for my marketing channels.
Bias? That goes out of the blogging door. I do not favor my online course for sale; you decide if that is what you want based on your clicks. I do not favor my blogging eBooks for sale. I do not favor any specific old blog post. I promote a few oldies daily but one-by-one as I share 700 plus blog posts over months.
As you provide feedback without my personal desires interfering you prove:
- what you prefer
- what you do not prefer
- what you want
only because the ball is completely in your court.
Guess work becomes a thing of the past. Metrics? Statistics? Scanning numbers helps but how often do you push one blog post, one eBook for sale, one giveaway or the trending/hot blog post and how does that skewer pure organic results?
What if you blogged with equanimity? Doubt would no longer plague you. Who doubts 100% pure reader feedback?
How I Drilled this Point Home
I:
- removed all pinned updates via social media
- publish one new blog post daily
- publish 5-10 (or more) new social media posts daily
- never re-share the same content on social media
- only re-share a few old blog posts daily as I wade through 700 plus (I will not re-share an old post for the next 6-12 months or longer)
Fresh, new content drives pure organic blogging and social media growth.
Detailed, new content published consistently forms a granite-like foundation for blogs and social media accounts.
Creating new content consistently taxes even prolific bloggers.
But experiencing growth is worth the investment.
When you stop trying to get something from people they tell you what to do to succeed.
Why Is This Approach Radical?
I tried to push my online course for sale, eBooks for sale and specific blog posts for sale on a daily basis.
I lacked organic growth because I resisted publishing new content daily.
The split second you publish identical text updates or links day after day:
- the algorithm flashes a red flag
- most people who see the identical updates tend to look past the content without engaging
Call it link blindness. Or consider this thought flashing across most minds:
“Goodness I have seen this identical update every day for the last 6 months. At least change the commercial or content here and there to stimulate my attention span. I might actually engage at that point.”
A few rare folks will click these links. A few rare folks will engage these updates. But if your organic reach dies through Identical-Osis even these folks will stop seeing updates. Eventually you cannot even generate 1 to 2 views per update because if copying and pasting the same identical update for a year made you rich all top bloggers would employ this approach.
Newsflash; none do.
Fresh, new content drives organic traffic.
Removing any personal bias by creating and promoting with equanimity violently accelerates your organic traffic over the years.
You continually feed readers what they want without letting your wants muck up the process.
It’s brilliant.
But this approach requires an exquisite level of self-awareness. I am getting there.
Admittedly, I deem this a highly advanced blogging strategy because you park the ego at the curb to let your tribe decide when and what to give you:
- feedback-wise
- income-wise
- referral-wise
Should You Do What I’m Doing?
Not necessarily.
If you are not ready to detach psychologically it makes sense to push readers to specific content. Re-promoting identical content and links may be your path now, too, to cultivate deeper confidence in self.
I spent years reaching this point.
Maybe you are ready for it.
Maybe you are not.
If everything works beautifully with your current blogging strategy, run with it.
If something feels off, consider toying around with this concept to evolve a “pure organic growth” environment.
Why Does This Feel Liberating?
I feel peace of mind.
I never check my inbox now and say, “I need to get something from something.”
I consistently create new content. I let you decide what to give me. I allow you to handle the blog traffic and blogging income side of things based on your decisions. I only publish helpful. I let it do as it does.
Blogging without trying to get anything in particular removes heavy stress from the mind.
I will keep creating new practical blogging tips.
The ball is in your court guys.