Figuring out how to make money through your blog comes down to picking a few income channels and moving forward confidently.
This process is just like choosing a job in most regards.
What is an income channel but a simple way to earn money?
Of course, simple does not mean easy. Going full time requires careful study, practice and mastery.
Yet monetizing is straightforward because the content is the real money maker on your blog.
Readers buy your premium products or hire you for your services based on the quality and depth of your content. Basically, blog posts prove your credibility. Writing detailed, targeted posts requires ample practice.
See income streams as receiving channels. You earned cred by patiently publishing long form blog posts. Customers and clients in essence send you money to receive via the income channels below.
I’d add an income stream every 3-6 months until you feel satiated. Avoid overwhelm by knowing when to step away from the table. Open multiple streams of income to diversify but 2 technically does the trick. Remember; content sells. The channels below are for receiving money.
Check out these blogging tips for making money.
1: Affiliate Marketing
Promote products or services offered by companies to earn a cut of the commission.
Affiliate marketing is a smart way for new or veteran bloggers to profit without putting in effort to create something.
Choose a mix of low ticket to big ticket items to diversify income streams. Consider your audience and their needs before deciding what affiliate offerings to sell.
For example, I would only sell stuff related to blogging tips since folks follow Blogging From Paradise for blogging tips.
Sell value versus chasing income. Beware turning your blog into a running infomercial. Readers buy products or services to benefit them but your blog is not solely an online store. Go easy on the selling but heavy on the free, detailed, targeted content to fuel the engine for driving affiliate sales.
Publish an affiliate page to your blog. Give readers easy access to these resources.
Consider adding a call to action for affiliate products and services to the end of blog posts.
2: Advertising
Embed ads aligned with your blogging niche to make money through your blog.
Consider Google AdSense or one of the many advertising platforms out there for passive blogging income.
For the best results, place ads appealing specifically to your readers. For example, a personal development blogger can embed display ads for helping people to conquer depression.
AdSense does a fair job matching readers and ads. But for more creative control and brand alignment, you may want to sell advertising placements on your blog.
I preferred to set fixed ad rates instead of bartering with advertisers earlier during my blogging career. Currently, advertising opportunities are closed on Blogging From Paradise.
I never perceived blogging business to be consistent with bartering at a Souq in the Middle East. Yet other established bloggers prefer to go this route.
Do what works for you, whether offering fixed rates or finding a fair price based on the needs of buyers and sellers.
Frankly, rates vary wildly from blogger to blogger. As a rule of thumb, Google AdSense can give you a basic framework. See what the Big G pays out for various industries per click. Measure your page views per month. Charge a dollar amount per month based on page views with AdSense rates as a rough guide.
I’ve seen bloggers charge from $10 per month to $1000 per month or higher.
Charging modest rates as a beginner blogger could help you build confidence. Simply raise as the impressions increase.
3: Sponsored Content
Publish sponsored reviews on your blog.
Either write sponsored posts or place content submitted by businesses.
Publish only thorough, practical sponsored posts to maintain your credibility. Gain reader trust by delivering value through all content.
As far as rates, I typically charged $100 to $300 per sponsored post but this was many years before my blog reached its current level of exposure and standing in the blogging tips niche.
Focus heavily on your readers and their needs before placing any sponsored content. Choose posts to solve their problems not to pay your bills.
I stopped publishing sponsored content because pitching companies who found my inbox did not genuinely help you with their submissions. This is a nice way of saying that their sponsored posts were garbage. However, other bloggers place sponsored content beneficial to their blogging community because the content is practical with a hint of selling.
Travel bloggers seamlessly place these types of posts to be truly helpful for their readers.
For US-based bloggers, adhere to FTC regulations concerning sponsored content.
4: Consulting
Offer coaching services to generate blogging income.
Help your readers with detailed coaching packages, whether via one-on-one or group sessions.
Rates vary depending on your level of experience. Consultants can charge anywhere from $100 to $500 per hour or more based on their expertise, clarity and posture.
My wife Kelli offers coaching through her blog. She empowers clients to heal within through her practical guidance with various packages from one-off sessions to weekly meetings spanning months.
Publish a coaching page to give potential clients a clear idea of your services rendered. Drill down to stress the benefits of working with you.
Coaching is an intermediary to advanced blogger income stream. Bloggers need experience to confidently coach individuals. Unless you possess vast industry experience prior to blogging, I suggest opening a coaching business at least 6-12 months into your blogging career, if not longer.
5: Sell Products
Sell products related to your blogging niche.
Publishing products builds credibility. Earning passive income serves as icing on the cake.
I sell an online course for bloggers hungry to get featured on world famous blogs. After enough bloggers asked me how to get featured on Forbes – as I did – I decided to create a premium course to guide bloggers.
Create highly practical digital products. Baby step customers through how-to guides. Consumers want simple ways to reach their goals. Set up comprehensive outlines and add straightforward guidance.
I will toss in selling eBooks as another way to sell a product. I sell a few for bloggers, digital nomads and inspiration seekers.
Aim for 10,000 to 15,000 words per eBook. Beef ’em up from that word count if it feels right for you.
Go heavy on practical tips. Blogging From Paradise eBook customers stress how the practical advice in the reads benefited them quite nicely. Some re-read the guides every few months to revisit the fundamentals.
Digital storefronts abound for selling online courses, eBooks or any digital products.
The key steps are to brainstorm practical topics, to create ’em and to sell ’em.
6: Offer Freelance Services
Be a freelancer to drive blogging income.
Consider freelance writing as a highly practical way to profit from your blogging skills.
I ran a freelance writing business a decade from this post’s publish date on a dare from a reader. OK; he did not dare me but sweetly coaxed me to ghost write a book for him. I then broke down chapters into articles for placement on his blog.
Some freelancers prefer the volume approach of charging low rates for a high number of clients. Prospering-minded bloggers typically charge premium rates for an exclusive few.
Freelance according to your talents. Consider web design, copywriting or programming as a few ideas.
Frequently Asked Questions
Is Blogging Still a Good Way to Make Money?
Do people still read?
If people read then blogging is an effective income model.
The “video-pocalypse” predicted by the “blogging is dead” crowd for years still has not happened. People love watching videos on their phone but also enjoy reading.
How Do Beginner Bloggers Earn Money?
As previously mentioned, affiliate marketing is perhaps the best way for a new blogger to profit because you sell something created by someone else.
Beginners who follow this “plug and play” approach can open an income channel from day 1.
How Much Money Do Bloggers Make?
This is a loaded question since faking results is incredibly easy to do.
Most bloggers seem genuine enough but I usually shy away from specific numbers – including those achieved by other bloggers – because mindset and not claims creates income.
Conclusion
Content makes the blogging business.
Focus extensively on publishing targeted, thorough blog posts to help your community.
Happy readers tend to make bloggers happy about their business.