10 Branding Tips for Bloggers

87
  January 28, 2022 blogging tips 🕑 9 minutes read
branding tips

Good Luck Lake, Adirondack Park, Upstate New York.

 

(Updated January 28th, 2022)

 

Do you need to build a brand as an individual blogger?

 

Yes.

 

Do not make the error of feeling branding is only for large companies. Everyone knows the Apple logo and Nike swoosh. But small businesses and even individual bloggers need branding to stand out from the crowd.

 

I held my brand image in mind as I baby-stepped my way through building Blogging From Paradise. Branding guided me. I took steps based on my core brand message.

 

Far from being solely a logo, branding is a message eliciting feelings in readers, customers and clients. Brand to sear your message onto the minds of followers, not unlike branding a marker on cattle.

 

Branding Tips for Blogging

 

Building a brand requires you to get clear on a few key elements. Getting clear feels uncomfortable usually for all the mental garbage manifest as fear floating around in your mind. I simply waded through fear to get clear on my brand but feeling discomfort did not delight me. However, creating my brand definitely seems worth it.

 

Are you ready to brand yourself like a star?

 

Follow these tips.

 

1: Pick an Easy to Visualize Domain Name

 

People think in images. Pick a domain name people picture easily.

 

Practical Tips

 

  • Pick an easy to visualize domain name
  • Think: the shorter the better (unless it’s a super memorable long phrase)
  • Ask people if they can easily visualize your domain name before you purchase the domain name and build a brand around the name

 

I’ll get into the whole passionate thing later via another tip. For now I wanted you to start off on the right foot to create a memorable brand.

 

Picking an easy to picture domain name lets your brand become memorable. Folks usually light up at my mention of Blogging From Paradise because people easily imagine a guy blogging from paradise. Readers seamlessly see themselves blogging from paradise. Facilitating the seeing-imagining-picturing process potentially allows your brand to spread like wildfire.

 

2: Create a Clear and Powerful Tagline

 

As for your blog I suggest drilling down by dwelling on both your domain name and your brand message.

 

For example, if you wanted to build a brand on Christmas tree disposal services for lazy folks who can’t be bothered with burning their trees or hauling their trees to the curb you could choose the domain:

 

Trashing Your Tree (trashingyourtree.com though I’ve no clue if it’s taken or not)

 

Then you’d dwell on the tagline for a bit to drill home your branding message, a la the Man Who Brings the Thunder.

 

Here ya go:

 

Trash Your Christmas Mess without the Stress

 

Or pick a tagline along those lines.

 

How can you do it?

 

Once you have a domain name and brand in mind drill down a bit.

 

Think about what your ideal reader/customer wants to do.

 

They want to throw out their tree in a stress-free manner. Calling or emailing someone to trash the tree for you is about as stress-free as it gets.

 

So for you and your brand I’d suggest picturing that next step.

 

What does your ideal reader or customer want to do? Think in terms of action verbs to make your tagline pop.

 

Be clear. Getting clear adds power to your tagline, further enhancing your brand.

 

3: Brand Your Passion

 

Trash the brand guys IF you don’t feel fully passionate about it.

 

List your joys. Go ahead, do it.

 

List like 3 or 5 or 10 things you feel beyond passionate about and whittle that list down to 1 or 2 things.

 

Those 1 or 2 things are where the branding magic is.

 

This is where the superstars reside.

 

The branded superstars.

 

This is where Disney and Apple and Google reside because Walt and Steve and Sergei and Larry built each brand around an overpowering, passionate energy which the world just had to feel.

 

We really had no choice but to become rabid fans of each brand because unless you are brain dead or soulless you are prone to feeling the passionate energy of a person who’s followed their passionate calling.

 

Brand your passion.

 

Be a bright, branded light in the Universe.

 

Make a ton of dough if you want to.

 

Change a ton of lives in the process.

 

Entrepreneurs build brands over years, then decades. Each world famous brand grew over decades. Icons at the forefront of building brands exude immense passion for their businesses because no other way exists to see the long haul journey through.

 

Love your gig. Fall in love with your blog. Feel passionate about your brand. Passion fuels your long term journey. Being passionate gives you clarity to spread your message through ups, downs and everything in between.

 

4: Speak a Consistent Message

 

Each time you publish a blog post NOT relevant to your:

 

  • Brand
  • Title
  • Tagline
  • Images
  • Blog posts
  • Blog pages
  • Brand image
  • Niche

 

….your readers will say…

 

“Whatchou talking bout Ryan?”

 

If I write a post about the benefits of using sage in Mediterranean dishes my audience is going to say:

 

“Whatchou talking bout Ryan?”

 

Or if I wrote a post about how to do anything that isn’t aligned with:

 

Blogging from Paradise: How to Retire to a Life of Island Hopping through Smart Blogging my readers will say:

 

“Whatchou talking bout Ryan?”

 

I couldn’t publish this post without mentioning that phrase thrice.

 

Anyway, smart branding is consistent branding.

 

You program your audience to respond to your brand based on the consistency of your message.

 

On a subconscious level your blog readers will get to know you as “That Guy” or “That Gal” based on the consistency of your message.

 

People know they’re getting tips for retiring to a life of island hopping through smart blogging here.

 

5: Speak a Persistent Message

 

Have you ever noticed how some music grows on you?

 

You may hear a song once. Bleh. Then 2 times. Yeah it’s aight.

 

Then you hear the song 5 times and it sounds pretty darn good actually.

 

After 10 plays you’re hooked.

 

This is branding at its finest. The message is:

 

  • Passionate
  • Consistent
  • Persistent

 

…and when the message/song is distributed through the proper channels you better believe the right listeners/rabid fans will fall in love with the song, the performer and the brand.

 

What’s more, when a performer builds a brand around a distinct persona (se Lady Gaga, Miley Cyrus, Nicky Manaj) the brand becomes more powerful, more memorable, and with persistence and consistency a super star is born.

 

Practical Tips

 

  • Speak your brand message daily
  • Speak your brand message by sharing something valuable and inspirational daily
  • Use tools to publish social media updates daily
  • Know why you want to build your brand and tie that reason to being free to persistently speak your brand message

 

On to the next tip.

 

6: Use Video to Prove that Your Human

 

Human brands rock.

 

Human brands make a lasting impression.

 

Words on a screen/robotic brands/cyborg-like presentations suck.

 

You’ll see images, words on a screen, and all that stuff but since I’m not sitting in a room with you while I’m conveying my message it may take 2 or 3 visits to my blog for me to be human to you.

 

Even though you know I’m human on a rational level – I am, I promise, even though I write insanely thorough long posts and pet tigers and feed monkeys and do all that stuff – on an emotional level it takes a few visits to my blog to make me FEEL human to you.

 

If you want to accelerate that human feeling deal and if you want to make your brand more human and more prospering and more inspiring and more influential…..shoot videos.

 

Video

 

I often film selfie-style videos from various travel locations to add a human element to my brand.

 

Video continues to be consumed voraciously by users.

 

Watch this video as I explain 2 reasons for retiring to a life of travel:

 

2 Reasons Why I Retired to Paradise

 

Practical Tips

 

  • find the proper lighting for your video
  • practice often to gain confidence on camera
  • share practical tips to solve your reader’s problems

 

7: Invest Financially in Your Brand

 

Invest money in:

 

  • a domain and hosting
  • a premium theme

 

at a minimum to build a professional-looking brand.

 

Unless you boast serious web design skills simply pay a professional to design your blog or buy a premium theme. Earn credibility by emitting a pro brand image through your blog design.

 

Buy your domain and hosting to influence readers to take your blog seriously. Trusted bloggers own their domain. Investing money in hosting allows you to customize your brand effectively.

 

Never make the calamitous blogging mistake of using a free platform. Free platform owners are in the business of branding their free platform; not you. Cheap-looking, free themes emit an unprofessional brand image not to be trusted.

 

Invest financially to gain brand credibility.

 

8: Do Off the Wall Stuff and Take Pictures of You Doing Off the Wall Stuff

 

Be loosey goosey guys.

 

Have fun branding yourself.

 

Be silly, be whacky, be funny, be creative.

 

Stop taking yourself and your brand so seriously.

 

Grumpy Cat and her owner grossed $100 million in revenue by being less than serious or outright silly.

 

Let that one stew in your mind as you contemplate building a super star brand.

 

9: Make Personal Development A1

 

I recall seeing a few stunningly large mansions in the little Southern Indian jungle town. My jaw dropped. These cats were some serious high rollers.

 

My friend Santos told us about one local who ran a prospering business back in the USA. He traveled back and forth throughout the year.

 

The locals called him America Joe because he was a celebrity in the area. An Indian who made a bundle load of dough in the USA yet he traveled back and forth to spend time both in his home town  of Muhamma.

 

I think of millionaire America Joe then I think about some struggling folks living in India.

 

What was the difference? You can dissect and debate and talk about all types of outside influences yet at the end of the day: as within, so without.

 

Or more appropriately, America Joe thought, felt and acted like a wealthy person so he naturally manifested wealth in his life.

 

How you choose to think, feel and act is dictated by how diligently you stick to your personal development routine.

 

Develop a strong mind to build a strong blogging brand.

 

Practical Tips

 

A few ideas for strengthening your mind:

 

  • meditate
  • do yoga
  • observe your thoughts in quiet

 

10: Do an Honest Assessment of Your Blog Brand-Wise

 

Ultimately this tip’s up to you.

 

You know deep down whether you’re branding yourself like a superstar or if you’re not branding yourself like a superstar.

 

Your intuition will tell you whether it’s time to completely trash your blog or brand or your intuition will tell you where and how you need to ramp up your branding efforts.

 

Honesty slapped me right upside the head when I was forced to reassess my blog AND to let go my old blog to make room for this tasty little “blogging from paradise” niche.

 

Conclusion

 

Branding is critical for newbie bloggers in particular.

 

Readers seek that X factor that makes you stand out from the blogging crowd. Either you find it through branding or you ignore branding and struggle to become memorable.

 

Following these 10 branding tips makes you and your blog memorable but choosing to build a brand seems to be step one for standing out in reader’s minds.

 

Pay particularly close attention to being passionate about brand-building and blogging. Passionate bloggers hold that *it* energy readers crave. Tap into that irresistible vibe to build your brand generously, patiently and persistently over years.

 

Your Turn

 

What branding tips can you add to this list?

 

Do you have a tough time branding yourself through your blog?

 

Have you resisted building a blogging brand because you do not see the need?

  1. The Guy says:
    at 10:17 am

    Hi Ryan, Happy New to you and your good lady.

    Nice to see how once you’d taken on board the criticism as constructive that you channeled it for better things. I must admit that Blogging From Paradise does sound fabulous and is very appropriate at summing up what you do.

    My only real connection to branding reconsideration relates to my Twitter name. At first Twitter said that “TheGuy” had been taken so I accepted a lame suggestion of one with numbers on the end. Very difficult to remember and very confusing.

    After a while of being frustrated and a fellow blogging telling me that I’m known as “the flights guy” I was inspired to change my handle to @TheGuyWhoFlies – this is perfect since it is easy to remember and sums up what I do.

    I also bought the related domain name to go with it to. The idea of rebranding my site to that name though seems like too much and I have too many well ranked articles to risk losing that.

  2. Tor Refsland says:
    at 11:34 am

    Ryan, Ryan, Ryan.

    You keep dishing up the good stuff over and over again 😉

    Thanks for sharing a lot of great tips as always.

    I have to say that flying together with other eagles, makes you want to push yourself even more.

    I that you got to know some of the high influencers, Chris Brogan.

    That made me believe that I could do the same. I`m building relationship with Evan Carmichael, and he asked me to do a video testimonial of his website, which he would include at the end of his videos. I will get my name and website exposed 😉

    How awesome is that?

    I`ve been sick this week, and I was wondering about postponing my blog post today. Then I thought: hey, my buddy, Ryan says that we should write every day. And he actually does the walk too 😉

    So what did I do?

    I created some magic with the keyboard and out came an awesome blog post about how you can become more successful by starting to say no 😉

    Thanks for being a good role model, Ryan.

    You want me to push myself every single day.

    Thanks again, Ryan.

    Tor Refsland

  3. Renard Moreau says:
    at 3:24 pm

    [ Smiles ] Your posts are informative as always.

    In my case, I am still trying to figure out my brand.

  4. Jane Brown says:
    at 4:12 pm

    Hi Ryan,

    You never disappoint. Thank you for really valuable information and for not publishing the picture of that naked guy. Grr.

    I picked my name as the name of my domain because I believe it`s very easy for people to remember a name. Then I created a logo and I place it on all my pictures so when I share them on social media people know it`s me.

    Take care and don`t stop inspiring us, you are so good at it.

  5. kelli says:
    at 4:14 pm

    As always, blown away. Every tip is great, and a very entertaining read. Whenever I see you typing away at your weekly post, I am always so curious what you are writing about because there is always this great mix of humor, excellent tips, real life experiences distilled into blogging lessons and hearty helping of inspiration. You’re one of a kind..truly.

    • Ryan Biddulph says:
      at 11:18 am

      Ah KC, muchos gracias. Note; I do mention roaches again in my next post. Let’s see if you’re this happy next week. Thanks so much for sharing!

  6. Lorraine Reguly says:
    at 6:19 pm

    Ryan, when you hear my name, what comes to your mind? That I’m a freelance writer and editor who owns Wording Well?

    It should.

    My brand is my passion. I love to read, write, and blog.

    Because I’m a also a teacher who has an “eagle eye,” I also love editing. I have been referred to as “the grammar police” on occasion… which I don’t really love due to its negative connotation. However, everyone who knows me knows that I have high standards… and I hold myself to them.

    My clients are thrilled with my work.

    Yay for me!

    I’m curious to know, though, how you think my branding campaign could be improved.

    • Ryan Biddulph says:
      at 11:18 am

      Lorraine I think you’ve nailed it! Your comments, blog and brand speak through all that you do so keep on keeping on and thanks for sharing 😉

  7. Glenn Shepherd says:
    at 9:38 pm

    Hey Ryan,

    All great stuff as usual, buddy. A lot of “Hmmmm” points to ponder over. The thing I’m definitely going to do more of is video. In fact, I’ve done precious little of it really so I aim to change that and incorporate it into my blog.

    I’m glad you intend to put little videos in your posts from hereon in. I used to love the short, little videos you used to put up, it was amazing how much value you managed to cram in to only around a minute and a half!

    You’ll be glad to know that I wasn’t eating while reading your post, although I’ve taken your warning on board for future reference. “You’ll never know what I’ll write about next”. Yup, I arrived at this conclusion quite a while back!

    It’s so bizarre to see that pig – that very same pig stands outside a local butcher close to where I live! Okay, well I don’t imagine it’s the SAME pig, but the same printed board. (Or maybe that should be boar? See what I did there?)

    I’m not sure if it was your excellent narrative or simply my vivid imagination, but when you were talking the naked guy being memorable because “He went against the grain” I swear that I first saw that as “He went against the GROIN”! It added to the humour at least!

    Well, with that joyous imagery, I shall leave it there. Fantastic post as always!

    »Glenn«

    • Ryan Biddulph says:
      at 11:17 am

      LOL on the grain/groin note Glenn hahaha! And that’s good because I’m noting roaches in my next post 😉 Thanks!

  8. Sue Anne Dunlevie says:
    at 4:41 am

    Hi, Ryan,

    Love the post, as usual! You have a strong brand.

    You got me thinking about my brand (or lack thereof). Successful Blogging – Yes, bloggers want to be successful.

    Do you think I need to go further? I had one of my mentors, Yaro Starak, tell me I’m so great at content (how to’s) that I should be the “Blog Content Queen”. I even had a cartoon picture of me in a crown made up. But then I got shy (something you don’t have a problem with!) and never did it.

    What do you think? Queen or no queen? (It was Yaro, after all, not just Joe Blow!)

    Thanks!
    Sue, The Blog Content Queen?

    • Ryan Biddulph says:
      at 11:16 am

      You are the Blog Content Queen! Don’t look back Sue…Yaro knows it, Ryan knows it, and Sue knows it. Looking forward to your new brand!!! Thanks so much for sharing 😉

      • Sue Anne Dunlevie says:
        at 2:34 pm

        OK, I’m in all the way!

        Sue “Blog Content Queen” Anne

  9. Rohan Bhardwaj says:
    at 11:02 am

    Hi buddy,

    As always you are awesome and living more freely. You are making quite some changes too, for good.

    Why not you interlink your articles?

    As I read, I feel more close and connected. You always come up with some miraculous wordings and I love that about you.

    And I am in love with airbnb site for cheap hotels. That will save me a lot of money and time.

    Take care. 🙂

    • Ryan Biddulph says:
      at 11:15 am

      I only interlink articles like 5 to 10 times 😉 Maybe not enough for a 7 K word article? Thanks Rohan for reading and sharing!

  10. Brenda Lee says:
    at 12:19 pm

    Oh my gosh Dude, where do I start? LOL

    You totally crack me up but in a fabulous way because I totally get what you’re trying to tell us about branding. It makes sense and it’s doable! So thank you for using “civilian” talk.

    I am currently working on my new brand and yes, it does take time but I am determined to, not be a rock star, but to be ME!

    Thanks for your fabulous words of wisdom. Definitely passing this one along!

    B

  11. donna merrill says:
    at 6:24 pm

    Hey Ryan,

    When I think of you I think of a guy who can live anywhere he wants. This guy can choose to “blog from paradise” a place where he decides where to hang out. Bali, Thailand, just about anywhere he wants to.

    Your brand screams that we too can live the laptop lifestyle now matter where we choose. That’s the important message of your brand and it does ring loud and clear no matter what you are writing about.

    You are living it and it is a comfort to others that they can too. It can be a choice to live in an exotic place,or just stay in their own neighborhood.

    That’s it…the choice! This is what you always give us the power of the choice whereby we can find the freedom to live anywhere with an online business.

    As for me, I picked my name donnamerrilltribe because of Seth Godin’s Book Tribes…a long time ago. And it still stand true..we are a tribe of bloggers – reading sharing and giving. To me it’s the essence of blogging.

    We need readers, followers, teachers, etc. Ergo: We all need each other that’s why I keep that name.

    Thanks for another fab post. Love the video!

    -Donna

    P.S. As a vegetarian, a roasted pic or a giant roach doesn’t disturb me at all. Neither does a cow he he he

    • Ryan Biddulph says:
      at 11:24 pm

      Hahaha on your PS Donna, and I love your tribe domain. The domain actually pulled me in to your blog for the first time. Thanks for sharing!

  12. James McAllister says:
    at 8:24 pm

    Hi Ryan!

    If there’s one person I’d trust for branding advice it’d be you. I can’t think of any brand quite like yours, very unique in my eyes.

    I mean, it creates this belief in bloggers that they too could one day reach a similar level of success. That they can free themselves to a life of island hopping. That they too can blog from paradise if they wish to do so.

    Isn’t it funny how seemingly small things can start into something huge? The basis of a huge brand came from a suggestion from a Facebook friend. Who would’ve thought?

    I started blogging in high school and had a few mildly successful websites over the years. I met a lot of people who also wanted to begin making money online. This was actually my top earner early on due to hosting commissions, and later I started charging a fixed fee when I could no longer handle the demand.

    Anyway I started Help Start My Site because I was sick of answering the same questions for all of the different people I was getting. A lot easier to link someone to a blog post than type out the same response over and over again. The domain came to me because that’s exactly what I was doing at the time – helping people start their websites.

    Looking back I wish I sort of wish I had chose a different domain name but there’s not a whole lot I can do about that now. I have definitely taken some branding ideas from this article though which will help make my site more memorable as soon as I implement them.

    Thank you Ryan for consistently delivering actionable advice.

    – James

  13. Augustus says:
    at 1:38 am

    Hi Ryan,

    One thing that amaze me about your blog is this: When I think there is no other new idea of pitching “how to be a better blogger” I stumbled upon your blog, and I was like ‘wait a minute!” This dude is a genius, you want to know why I said that? Because gurus will always preach how awesome it is to be a blogger, cos you work at your pace and all that.

    In a nutshell, blogging and freedom of time is like a synonymous thing, in your case, you’re not preaching it, you’re actually living the life with proof. Hence I consider you a super star on the issue of branding.

    Thank for sharing this.

  14. Heidi Wagoner says:
    at 7:04 am

    Ryan, I need to stop by and read your work more often! Oh, this was fantastic and yes, we are aware we need some work. Now to take some of your tips and put them into action. I need to make the time to be that superstar! thanks for writing this.

  15. Sylviane Nuccio says:
    at 4:06 pm

    Hi Ryan,

    Well, since I’ve just dropped by Kelli’s blog this morning I know all about your future trip to Bali, and I see you’re both excited about that. Good for you 🙂

    Indeed, I would have to agree with Deborah, your branding is crystal clear, and since I’ve known you even much longer than our dear friend Deborah, I can’t even tell you what a difference I’ve seen over the last couple of years or so.

    As for me, I am getting clearer and clear too, and I have to say that I had a vision of how my new blog design with all my 3 main niches under one roof would help me become much clearer for myself and for my readers and market.

    I am sure that as time goes on it has become easier and easier for you, because I feel that too for me.

    I wish you all the best of success for this new year!

  16. Matthew says:
    at 11:36 pm

    Hi Ryan,

    You’ve raised some very interesting points and some food for thought.

    Aside – I’m going for the meatballs AND cheese toppings tonight – thanks for the suggestion.

    My brain is turning over several possibilities: one of which is that my “tag line” needs some work. Your Action Verb Tag Line strategy has actually made an audible “ding” and a light bulb appear just above my head.

    I’ll experiment (and test) a few different tag lines and see what happens. Thanks for the tip !!

    P.S. Given that you are obviously into island hopping, might I suggest you have a look at Ha Long Bay in northern Vietnam if you haven’t been there already. One of the most beautiful and spectacular places on earth. That, and the Great Barrier Reef here in Australia.

    Thanks,
    Matthew
    (Melbourne, Australia)

    • Ryan Biddulph says:
      at 12:09 pm

      Matthew Ha Long is SO awesome. We missed it on our first trip to Vietnam but we’ll see it down the road. Ditto on the Great Barrier Reef in your beautiful country! Thanks so much 😉

      • Matthew says:
        at 7:59 pm

        Hi Ryan – sorry it’s a bit off topic, but I will suggest that when you do make it to Ha Long bay, go for the 2 or 3 or more night boat trips. It will be a bit more expensive, but man it will be worth it. We only went the “standard” one night. While it was a totally amazing life changing experience, I wish I’d gone for an extra night or two. Next time !

        Being taken on a luxurious boat around a beautiful area of the planet, being fed amazing food, exploring a world heritage area – what’s not to love about that ?!? However, after reading your blog posts, I suspect that you are used to that… 🙂

        Arguably, the best and easiest way to explore the Great Barrier Reef in Australia is from Cairns. I am fortunate to have been there several times. Cairns has multiple day (and longer) trips out to many areas of the reef and surrounding islands. Snorkeling while holding hands with my then 7yo daughter for about 500 yards from the boat to a tiny sand bar in the middle of the ocean marveling at the coral and fish is a happy memory I will take with me to my grave.

        Thanks,
        Matthew.

      • Ryan Biddulph says:
        at 11:38 am

        Matthew not off topic at all, thanks SO much for sharing with me!

  17. Garen Arnold says:
    at 12:09 am

    Hey Ryan,

    It’s weird the stuff we learn over the years. The best things I have learned about branding were made by complete accident. Throughout my 7 years working with internet marketing, seo, etc. I have made a ton of changes over the years. It’s true that what works today might not work next week.

    However, branding is one thing I think is pretty consistent. Sure strategies might change. I agree with Number 3. I can’t stress that enough. If you don’t blog or build a business without having the passion to do it you’ll probably get frustrated and call it quits shortly. So many people think in just dollar signs but fail to do it for the right reasons. I made that mistake about 7 years ago.

    Good luck petting those tigers. Keep writing those 7,000 word blog post!

  18. ndinsmore1@gmail.com says:
    at 6:29 am

    Hi Ryan,

    Great stuff as always and I really appreciate your honesty at the beginning.

    I really liked #4 Speak a ‘Consistent Message’ because I think a lot of bloggers can become watered down versions of their original message. They forget who they are actually writing for and the readers get’s bored.

    Lastly, I liked ‘My Deal’and what you said here… “If I work on my inner world regularly I’ll naturally develop a prosperity conscious, abundant mindset which will help me”… This is similar to what I do to in the morning and what everyone should be doing!

    It’s the best way to start your day especially when you’re running a business because there will be highs and lows.

    So starting the day off right is a must-have!

    Naomi

  19. Hanif says:
    at 8:35 am

    Hi Ryan,
    This is my first visit on your site and am so impressed.
    What a nice and well written post.
    I like all the pics that you have tagged in this blog
    Thanks for sharing….Please keep posting..

  20. Meg Jerrard says:
    at 4:16 pm

    Excellent tips Ryan – branding really is key to success in the world of blogging, and few people I think really realize the power behind successful branding. Often people forget that it does pay to think of yourself as the brand, and branding yourself is something I think people forget about.

    I really identify with the tip to brand your passion – passion shines through, and this is how you’re going to be remembered. Thanks for the great tips!

  21. Neena says:
    at 10:43 am

    Hi Ryan,

    After reading this article I am ready to hang up my car keys and head on out to fiji. My husband and kids just might miss me though – especially at dinnertime. 😉

    You have offered up some great branding advice – especially for those just starting out. Best to do it right from the beginning.

    I am guilty of many blogging mistakes. One of which is having too broad a topic and niche.

    Over and over again I heard the advice that a tighter niche is better.

    Once you own that smaller niche, it is easier to cast a wider net.

    But as a new blogger, it is so hard to listen to that. And it is so hard to write about just one thing – because we all are diverse individuals after all.

    Enjoy the tropical weather. I will think of you as I freeze through the winter.

  22. Joy Healey says:
    at 8:17 pm

    Hi Ryan

    Wow – so much good stuff, hard to know where to start on improving my brand!

    I’ll be honest and admit it’s a work-in-progress. I’ve been through the brutal moment when a coach told me to dump most of the blogs that I thought were OK and I’d worked hard on.

    That was after the realization (pre-coach) that there were a batch of truly horrendous blogs that I didn’t want my name associated with even way back then. (Unwisely followed some “guru”.) They’ve long gone, thank goodness.

    So I’m on phase 3, with goodness knows how many trashed blogs and wasted hours behind me! But I learned a lot and I’m still here. “What doesn’t kill you makes you stronger”.

    Videos have been tried and have all gone firmly into the recycle bin and thence to “permanent delete”. Heck, when I watched them even I wouldn’t have bought from me LOL.

    My blog now is my name. My branding is still emerging and I guess it’s to do with helping people not to make the mistakes that held me back so long and kept me (hey, still keep me) on the verge of throwing the PC out of the window – as per piccy on my header.

    Lots to think about, and too much to pronounce on after 1am with a glass of red wine close to hand.

    Thanks for an amazing post, Joy

    • Ryan Biddulph says:
      at 11:05 pm

      Keep getting clear on your intent and direction Joy and the ideas will come to you….and that wine sounds good right now lol….11:05 PM and almost burning the midnight oil soon. Thanks for sharing!

  23. DNN says:
    at 10:10 pm

    We’re waiting for your new blogs, Ryan. What are you doing over there? 🙂

  24. Lash says:
    at 12:33 am

    Hi Ryan,

    Happy New Year 2015! Sounds like all is going supremely well for you, as usual. Great!

    Thanks for the in-depth tips on branding. YOu’ve clearly got it nailed.

    It’s also impressive and inspiring to see all the grateful comments here from readers & fans. You’re really building a strong following and helping so many people out. Excellent!

    Enjoy your House Sit in Jimbaran… When you going? I might be back in Bali soon myself.

    Tweeting this post now.

    cheers, Lash

    • Ryan Biddulph says:
      at 10:53 am

      Thanks Lash great to see you again! Where are you now? We’re going to Jimbaran on Feb 1 so really soon 😉

  25. Richard Martin says:
    at 2:00 am

    Hello Ryan!

    A great collection of tips here. Seriously, I need to take heed of this advice this year, as this is the year I need to seriously push myself out there.

    I’m doing some of them already, but a lot of your tips I find myself doing half heartedly and without any sort of conviction.

    I’m with you on the consistent and persistent message. You have cracked these here Ryan for sure, I know exactly what I’m getting when I jump across here, and I know what you and your blog is all about. It’s definitely consistent, and it’s 100% persistent.

    Sharing this out now, and all the best for 2015 my friend.

  26. Andrew says:
    at 10:08 am

    Hey Ryan,

    Interesting how motivation and inspiraton can come from anywhere, right?

    Your tip about creating a powerful tagline is key. This is important because it’s how readers will instantly learn what your blog is about. I know Adrienne Smith recently changed her tagline. So has a few other people. I need to sit down and really figure out a good tagline for my blog.

    As far as branding, I must say you are the master in that. It’s really impressive all that you’ve been able to accomplish in those 44 months. And how you’ve grown your brand so much.

    *Taking notes and pages from your book.*

    Ahahahah, Superbowl commercial with nachos. That Nepali incident could be tied into nachos somehow actually.

    Anyway, great tips you provided here. So much to soak up based on your experiences over these 44 months. Great stuff as always.

    – Andrew

  27. Adrienne says:
    at 12:03 pm

    Hey Ryan,

    I have to admit that your blog URL suits you to a tee now. I’m glad that you took that advice although you were upset at first and ran with it. When anyone says your name or URL they know who it is. They know you because you’re all over the place.

    Some people, including myself, weren’t as clear with the branding thing either. I think at times it takes awhile before we can “find” where we belong you know. I think I’m on a much better path now moving into this new year as well.

    I also always enjoy your stories because you have some interesting ones to share. That’s what else makes your books and posts fun to read. You are doing the work and getting the results all while visiting fun places and meeting some fabulous people. Just you sharing your experiences with us makes us want to keep coming back for more.

    Another LONG but great post Ryan. Thanks my friend for just being you.

    I know you’re having a great and exciting week, counting the days now! 😉

    ~Adrienne

    • Ryan Biddulph says:
      at 9:02 pm

      Oh yes VERY exciting Adrienne 😉 Kelli and I are almost there my friend. Your blog and brand screams you in such a big way as nobody else is the networking queen 😉 Thanks so much Adrienne!

  28. Arkads says:
    at 2:58 am

    wow ! i can really imagine and see you are blogging from paradise, what a brand name… thanks Ryan you gave so good tips to make our brand name, i have started with blogging and landed on right place thanks for tips…
    send me more.

  29. Dannee says:
    at 6:06 pm

    I had never read your blog before today. But wow – what a hit of enthusiasm. I grinned when you talked about how you felt crushed at criticism from your friend on Facebook – don’t we all have that moment. Will definitely be following and reading more. It’s like you break all the rules of blogging.

  30. Carol Amato says:
    at 2:57 pm

    Hi, Ryan!

    Nice post and congrats on your book being published in print, wow!!! 🙂 Awesome!

    Quite the entertaining post, Ryan – but they always are. Unique for sure.

    Yep, I chose personal branding but almost didn’t because I was so scared in the beginning. I had absolutely no confidence, and “Who would want to listen to me?” – like everyone else, huh?

    Well, like a reality TV show, folks enjoy riding the coattails of entrepreneurs and bloggers who are embarking on their new journey…looking over their shoulder, so I launched out to share my experiences as I lived them. I’ve kept it very simple, and it works. 🙂

    I love living the laptop lifestyle and best of all, having freedom of time and space – love it!

    You are an inspiration, Ryan – keep up the great work!

    ˜Carol

  31. Sherman Smith says:
    at 1:21 pm

    Hey Ryan,

    First off, Happy New Year! Or should I say Happy belated New Year. It’s been a while, but once I saw the title about Brandy, then I had to make a quick pit stop!

    You were definitely on point with the list you provided. I do have to say that for me it’s slowly coming together. I’m starting to do videos, well at least once a week, and it’s definitely a great way for people to connect with you better.

    But over all, you want to bring you and your life within your blog. You definitely don’t want your blog to sound like a text book. Your audience will get bored and leave. But if you bring in you and your life, it piques their interests.

    I admit that sometimes I want to know a little more about the blogger behind the blog. This helps me to see if I can relate to them, and might I say that you do a great job in putting yourself out there. This I believe is the major reason why your blog is where it is today. You’re human and we can all relate to your successes and your failures!

    Thanks for sharing Ryan! Have a great rest of the week!

    • Ryan Biddulph says:
      at 7:40 pm

      Sherman I am so happy you’re doing videos, that’s awesome! Thanks for the AWESOME comment and for reading 😉 Happy New Year my friend!

  32. Anne Sutherland-Smith says:
    at 12:05 am

    Ryan, thanks for sharing your inspiration to focus on branding for your new blog – it has obviously been a successful strategy!

    I think one of the challenges is that when you start your first blog there is so much to learn and many people reach the ‘Aha’ moment a period of time later where they realise that what they started is not what they were really aiming for – and those people either end up ceasing or rebranding what they already have or start something new which is more focused.

    I am certainly in that group and just looking at what I have already achieved in my second site I can see the lessons learned are paying off, but I also have many new lessons to learn so it will be an interesting journey moving forwards.

    • Ryan Biddulph says:
      at 11:02 am

      Oh yes Anne, I’ve had that Aha moment a few times in my 6 year career online 😉 Thanks so much for reading and sharing!

  33. Gaurav Vishwakarmaa says:
    at 1:07 am

    This is a very narrative and complete post. Surely the posts can’t all be digested in a day. It requires serious study to get the facts correctly. Thanks for helping out with this guide.

  34. Sally Munt says:
    at 8:30 am

    Some great advise. It is all about brand awareness and creating a self brand. In a few years no one will have CVs, it will all be social media based!

  35. Suze the Luxury Columnist says:
    at 6:04 pm

    Ryan, a very inspirational post. You are living your dream and your passion really comes across. I think it’s important to keep evaluating what I’m doing and this blog post really hammers (pardon the Thor pun) that home!

  36. Shawn says:
    at 2:53 pm

    My experience is slightly different.
    I ran could of “contests” on my blog where I required people to subscribe in order to take part. Prizes were very real – flash drives. Conversion was very low.

  37. Raymond says:
    at 2:49 am

    However, branding is one thing I think is pretty consistent. Sure strategies might change. I agree with Number 3. I can’t stress that enough. If you don’t blog or build a business without having the passion to do it you’ll probably get frustrated and call it quits shortly. So many people think in just dollar signs but fail to do it for the right reasons. I made that mistake about 7 years ago.

  38. Jesse says:
    at 1:57 pm

    You are living it and it is a comfort to others that they can too. It can be a choice to live in an exotic place,or just stay in their own neighborhood.

  39. Jessica says:
    at 5:27 am

    wow ! i can really imagine and see you are blogging from paradise, what a brand name… thanks Ryan you gave so good tips to make our brand name, i have started with blogging and landed on right place thanks for tips…

  40. AREEB says:
    at 8:32 am

    Your brand name is amazing .Thannkyou so much for this article

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