Crete, Greece
Why would you consider blogging?
My personal bias aside as a 16 year blogging veteran, this medium is as important as ever.
People suffer being bombarded with an endless tsunami of information from all directions.
What do they trust?
Why do they trust it?
Like it or not, disinformation, deep fakes and other AI (and yes, human-generated) content now play a role in the content game.
Genuine blogs built by authentic human beings cut through skepticism consistent with these fake outs.
Detailed, practical content obviously written by a generous, compassionate human hellbent on being truly helpful makes blogging the most important content medium online.
Before you question that theory, ask yourself this question:
Where will you find content identical to Blogging From Paradise Dot Com content?
Facebook?
Twitter?
LinkedIn?
Nope.
Why?
My blog is not special. But the genuine voice, true helpfulness and brand experience cannot be replicated anywhere else due to my diligent content creation, careful branding and frankly, my love for you guys.
Why should you value blogging?
Carefully ponder these benefits.
1: Blogging Builds Trust
Blogging earns credibility like few online strategies.
Owning your domain and hosting makes your blog a one-of-a-kind content portal. Fully-customized blogs serve visitors a one-of-a-kind experience.
Genuine blogs open prospering doors.
For example, I was *this* close to being interviewed for a National Geographic show a few years back before the network went all Hollywood on me. Would Nat Geo pitch me sans Blogging From Paradise? Probably not because I’d have lacked the authority, credibility and trust factor goading them to perceive me as a digital nomad expert.
Patiently building a rich resource lays the table for a thriving career because readers judge you to be a credible leader in your niche based on what you share through blog posts.
On a micro level, any aspiring or established blogger who ponders the importance of blogging tends to perceive me in a more trusting light after reading this post. Teach for free to earn credibility.
Leaders potentially establish their expertise through social media but algorithm shackles, brand dilution and a dearth of customizing make standing out in a positive way more difficult. Facebook, Twitter and Instagram are in the Facebook, Twitter and Instagram business. As a user of these networks you are the product and not really a stand-alone leader emerging from your niche.
Bloggers publish:
- text-based articles
- video embeds
- podcast embeds
- Infographics
to establish online street cred seamlessly through varying mediums completely unfettered by the heavy influence of social media, Q and A sites and other mediums.
Blogging is important because when you are the shot caller and prime guide it seems increasingly easier to build trust compared to all other online mediums.
You are in charge.
You create trust-building content in your specific voice without algorithms forcing you to tap dance on razor blades.
Never overlook the credibility building potential of crafting a one-of-a-kind resource.
2: Blogging Earns Income
Running a blog generates income.
Content gains trust.
Trusting readers become loyal:
- customers
- clients
- referral business builders
Blogging From Paradise online course and eBook customers typically find my premium offerings through one of my blog posts. After benefiting from a blog post – or 10 – some folks purchase one or more of my products.
Business loves content.
People want to kick the tires a wee bit before taking a car for a test drive. People want to take a car for a test drive before buying the car.
Readers want to trust blog posts before buying your premium stuff. You need to prove your knowledge via your detailed, targeted posts to build a thriving online business.
Blogging is important because it beautifully bridges the gap between interested reader to loyal customer or client.
3: Blogging Achieves Scale
I once outranked a billion dollar company with 10,000 employees on page 1 twice for a coveted keyword of theirs: blogging income claims. (The post has since dropped to page 2 after being at page 1 position 1 for a few years.)
Blogging helped me to achieve this feat.
An individual can scale mightily through this medium because you can gain great exposure through your merit, commitment and the credibility-building nature of a unique blog.
Blogging levels the playing field between a bum in gym clothes and a 10,000 employee, billion dollar brand.
Contrary to grievance-wielding bloggers, Google typically does not play favorites. Google ran my post through the algorithm. Google ran the billion dollar company post through the algorithm. My content satiated the Big G algo. My post ranked at position 1 for a while; another post of mine ranked on page 1 as well.
Blogging intelligently, patiently and persistently is vital because it helps an individual beat out a billion dollar company on page 1 of Google.
Can you routinely do that with a Facebook update? Can a Tweet, LinkedIn update or Instagram share typically beat a billion dollar company twice on page 1?
Note; blogging effectively serves as the great equalizer. I slowly built Blogging From Paradise into a trusted resource one post at a time over many years. Being thorough, detailed-oriented and truly helpful – along with a healthy dash of patience – factors heavily into competing with and beating massive companies as an individual blogger.
4: Blogs Compound Exponentially
Have you ever seen crabgrass dominate a lawn?
Green thumb landscapers hate this stubborn pestilence that simply will not die but survivalists admire the plant because it compounds exponentially in the right environment.
Blogs grow like crabgrass without the annoyance.
Imagine one blog post reaching far and wide on:
Picture two blog posts reaching their tendrils through the above channels.
Now visualize three blog posts worming through these streams.
Blogging is important because it compounds brilliantly over the years.
Case in point:
14 Successful Bloggers to FollowÂ
Blogging From Paradise ranked at page 1 position 1 for the past 10 years most of that stretch. Now it ranks at page 1 position 2.
One post added cumulative blog traffic day after day for a decade.
Consider the 100’s of posts on my blog behaving similarly.
Some nab a few views here and there. Others drive far more traffic.
But at the end of the day, 100’s of blog posts behave like around the clock employees building the Blogging From Paradise Company (No; this is not an actual company).
Frame blogging as highly important because it multiplies everything day after day, decade after decade while you go about your life.
Posts pop up on Google, Twitter, LinkedIn, Facebook, via guest posts, genuine blog comments and whatever offsite streams you work diligently.
Blogging offers you freedom from time and location.
God knows I take advantage of that one to the hilt, being a full time digital nomad.
Conclusion
Blogging lets you sprint leaps and bounds beyond the masses because it is an elite way to stand out by being truly helpful.
From its trust building potential, monetizing power, scalability and compounding returns it is still highly relevant for anyone who wants to serve and prosper online.
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