How to Increase Engagement on Your Blog: 10 Tips |

Ryan Biddulph November 20, 2023 blogging tips 🕑 6 minutes read

Pine Junction, Colorado

(Updated 11/20/2023)

Trying to figure out how to increase engagement on your blog may seem like an enigma wrapped in a befuddling riddle.

How do you get people to take positive action on your blog?

How do you drive:

readers to visit?
followers to comment?
subscribers to buy?
traffic to click on your ads?

First off though…..why is blog engagement important?

Why Do You Need Blog Engagement?

Human readers need to take positive action on your blog for you to:

drive quality traffic
build a loyal following
increase blogging income

Reader engagement is the required step to accelerate your blogging success. Readers take supportive actions which allow you to thrive.

Sans engagement, you simply run a cyber diary, not a blog.

Engagement Secret

I have an engagement secret for you guys: offsite work is as important as onsite blogging.

Helping highly targeted readers offsite draws them onsite to increase your blog engagement.

You may or may not have figured this out by now; if you build it they won’t come.

Helping targeted people in spots away from your blog increases engagement on your blog.

Do you want to hear another blogging secret?

Publishing dazzling, detailed, targeted blog posts boosts engagement organically….aka…..passively.

Excellent, thorough blog content makes people take positive action based on the quality of the content. Readers enjoy a detailed post which solves their problem, share it, reply to it with a comment and some buy your premium offerings, hire you or click your ads based on the convincing nature of your content, alone.

Do a smash-up job onsite.

Be truly helpful in highly-targeted offsite spots.

Increase blog engagement by following these 10 tips.

1: Publish Detailed Blog Posts

Publish detailed blog posts.

Aim for 1200 to 1500 words per post.

Publishing long form content boosts engagement by keeping readers around to do stuff like:

reading other posts
visiting your blogging courses and blogging eBooks pages
commenting in reply to the post

Detailed content solves reader problems thoroughly. Appreciating thorough solutions keeps readers around and inspires them to do more positive things on your blog.

Pick an easy to understand blog post title. Add ample practical tips for readers to seize, use and benefit from seamlessly. Make posts easy to read or scan. Use headers, paragraphs and contrasting text to create a sense of flow. End with a strong call to action.

2: Publish Targeted Blog Posts

Target posts to solve specific reader problems within your blogging niche.

Targeting makes you a specialist. Readers who perceive you as a specialist stick around to engage in some way, shape or form because experts grow loyal, expansive followings.

Build posts around key words or key phrases within your blogging niche. For example, a blogging tips blogger like myself spotted bloggers suffering through engagement struggles before writing and publishing this post. I targeted this post for bloggers suffering with this issue; you bet your sweet bippy some will:

read the post
reply via a blog or social media comment
Like the update on Facebook and LinkedIn
Retweet the update on Twitter

SEO-optimize posts if you want that sweet Google traffic.

3: Comment Genuinely on Blogs from Your Niche

Comment genuinely on blogs from your niche to boost engagement on your blog.

Social bloggers who appreciate your detailed comments:

visit your blog
read a post
drop a genuine comment

Blog visitors, readers and commentors boost engagement quite nicely.

As an added bonus, genuine blog commenting puts you on the radar screen of influential bloggers.

Neil Patel linked to Blogging From Paradise after I published a series of highly-detailed comments on his blog. His community quickly increased engagement on BFP by visiting the blog, dropping comments here and sharing my blog through social media.

4: Guest Post on Blogs from Your Niche

Guest post on blogs from your niche to:

leverage your presence
drive quality blog traffic
increase targeted blog traffic

Guest blogging amplifies your reach which increases blog engagement.

For example, if you typically receive 1-2 comments per blog post, publishing a targeted, thorough guest post for 3-5 respected bloggers from your niche tends to double or triple comments. Why? Guest blogging on authority blogs doubles, triples or quadruples the engaged traffic that you normally receive through your blog.

Gain guest post invites by engaging in genuine blogger outreach. Submit your best work to fellow bloggers for optimal results.

5: Publish Detailed Updates to Targeted Social Media Groups

Tap into 5 billion human beings to raise blog engagement.

Publish detailed updates to targeted social media groups.

Draw:

readers
commentors
customers
clients

from these groups through your:

detailed
targeted
in-depth
persistent

updates posted to Facebook Groups and LinkedIn Groups.

For example, I publish blogging tips to blogging-themed groups on FB and LI daily. Members from these groups show up on BFP daily to engage based on finding strong value through these updates.

Join groups on FB and LI within your blogging niche. Solve common niche problems by publishing detailed updates to these groups.

Boost blog engagement by sharing thorough guidance in the right spots.

6: Open Comments

Open blog comments.

End posts with 2-3 questions.

Increase blog engagement by making your blog a 2 way street.

Opening blog comments is a simple tactic for upping engagement because giving people a platform to share their thoughts goads them to speak up.

Consider closing comments 1-2 weeks after posts go live to reduce spam. Spammers usually try to sneak 1 – or 100 – in the back door via old blog posts.

7: Read and Reply to Comments

Read and reply to blog comments.

Prove to readers; you are not asleep at the blogging wheel.

Persistent commentors increase engagement exponentially over the long haul.

Read and reply to blog comments within 24 hours for optimal results. Followers want to be heard. Prove it, by listening to them closely and responding to their comments mindfully.

8: Broadcast Live

Add a face to your blog.

Broadcast live to connect deeply with fellow human beings.

Readers who appreciate the living presence behind your blog tend to engage it in some manner.

BFP readers who comment, share the blog on social or buy an online course sometimes note watching one of my live broadcasts before engaging.

People like to know – and see – people behind blogs, especially in this age of AI blogging.

9: Link in to Detailed Posts from Your Blog

Link to valued resources published prior on your blog to move readers into positive action.

Every click through to a different post serves as engagement.

Boosting time spent onsite increases the likelihood of increased engagement.

Linking to helpful posts within posts allows your blog to grow on readers. This habit almost always leads to followers taking positive action on your blog.

10: Answer Questions in Great Detail Via Social Media

Ask questions related to your blogging niche via Twitter, Facebook and LinkedIn.

Spend a few minutes answering questions in great detail to attract social media users to your blog for an engagement boost.

Recent BFP followers usually migrate from FB and LI Groups for bloggers. I publish detailed updates and answer member questions thoroughly in these communities.

Social media users who dig my answers: