Have you noticed how some bloggers seem to be incredibly connected? Bloggers with large, loyal friend networks engage in a sound blogger outreach campaign. Understanding what outreach means and how to do it right makes the difference between being connected and being on the outside looking in.
Blogger outreach has been good to me but only because I do outreach the right way. Few bloggers understand how to network effectively. Most bloggers seem to be focused inward. However, focusing solely on your needs cuts you off from the generosity needed to be a blogger outreach dynamo.
Learning from pro bloggers seems to be a sound starting point for your networking campaign. Adopting a sound blogger outreach strategy begins with understand the meaning of blogger outreach.
Blogger Outreach Meaning
Blogger outreach is simply reaching out to bloggers in your niche. But reaching out does not mean:
- pitching bloggers to do something for you
- begging bloggers for backlinks
- manipulating bloggers to place your guest posts
Reach out with a generous, helping hand. Never reach out solely to get. Reach out to give. Embody the proper blogger outreach meaning. Be generous. Be genuine. Most of all, be detached from the process. Bloggers who pitch me via email usually attach to a strong agenda. People want to influence me to do something for them. But I spot manipulative bloggers from far away. I have ample experience dealing with bloggers who do outreach the wrong way.
Adopt the Golden Rule
You and I grew up learning how to treat people as you wish to be treated. Embody the Golden Rule to enter into the spirit of proper blogging outreach.
Treat bloggers as you enjoy being treated. Be kind. Be genuine. Focus your energy not on trying to use someone for your selfish ends but on serving people without attachment to blogging outcome. Reach out with a:
- helping hand
to adopt the right mindset for your networking campaign.
Consider following a daily mindset training routine. I meditate, do different types of yoga and practice affirmations on a daily basis. Raising my vibe encourages me to live the Golden Rule. Observing the worldly success of Golden Rule abiding bloggers doesn’t hurt, either.
Promote Blogging Big Dawgs Generously
Facebook Share blog posts published by successful bloggers in your niche. Retweet their blog posts. Share their posts on LinkedIn. Mention pro bloggers on your blog. Promote successful bloggers generously. Allow your kindness to catch their attention. Pros maintain busy schedules, filled with creating, connecting, monetizing and enjoying offline life, too. Being kind is the key to snagging the focus of a busy, professional blogger.
Tag blogging big dawgs on social media. Give them credit for their work. Drive traffic and profits for them. Tagging also forms bonds between you and the bloggers you promote, establishing strong connections.
Cut the strings. Promote without expectations, asking or begging for something in return. Earn blogger trust. Prove that you are interested in befriending bloggers. Prove also that you do not reach out to use bloggers for your greedy ends.
Comment Freely on Top Blogs
I opened my blog comments again recently to spice up my blogger outreach campaign. Receiving blog comments supplies me with ample authority blogs for reading and commenting upon.
Comment generously on top blogs in your niche. Publish thorough, personalized comments to impact your fellow blogger. Remember guys; effective blogger outreach hinges on reaching out with a helping hand. Blog comments serve as valuable user-generated content. Top bloggers deeply appreciate receiving genuine blog comments for increasing their:
- social proof
- trust factor
- blogger network reach
Respond to All Comments on Your Blog
See each comment on your blog as one blogger reaching out to you. Reach out to them by reading and replying to all comments published on your blog. Reading and replying to blog comments proves that you listen to fellow bloggers. People simply want to be heard. Prove that you hear your commentors through tangible action.
I find reading and responding to comments easier if I blog from a settled, peaceful mind. Find your mental sweet spot. Read and reply to comments to form strong blogs with your blogging buddies.
Be real. Cut out the bullcrap of trying to get people to do stuff for you. Respected pro bloggers see their inbox littered with bullcrap pitches, lies intended to be sugary sweet offers and all levels of pure silliness. Cut it out. Be authentic. Engage in blogger outreach not to squeeze stuff out of people but to offer something generous, genuine and warm. Reach out to serve and befriend.
Seize Outreach Opportunities Fast
Hop all over blogger outreach opportunities. People asked me to guest post on their blog in droves a few days ago. I gobbled up those opportunities silly, being all over blogger pitches. Why wait? Waiting delays success. But seizing opportunities to serve bloggers accelerates your success. The concept is quite simple to master but feels uncomfortable. We all want something in return for all service rendered, as new bloggers, typically. But being an outreach dynamo means letting go expectations to be genuine, warm and detached in all you do.
Use Email as a Personalized Blogger Outreach Tool
Personalizing email to approach bloggers with a warm touch makes all the difference in the world. Someone pitched me a few moments ago with a generic offering. I ignored the pitch, save replying with a firm no and linked to my course. I love sending a personalized email to blogging buddies here and there asking if someone needs help.
One retweet, Facebook Share or comment later strengthens our bonds. Sweet added bonus; bloggers sometimes hire me or buy my stuff after the kind offer. Being generous, detached and genuine has its benefits.
Email offers you an intimate means of bonding with bloggers. Personalizing email gives you the edge in a sometimes less than personal world. Be warm. Use blogger’s names. My eyes light up if someone spends a moment to find out and use my name via emails. I tend to ignore or quickly reply to bloggers who send me generic emails.
Do what makes you stand out in a good way. Personalize your approach via email to understand the blogger outreach meaning few bloggers ever grasp.
What blogger outreach tips can you add to the list?
What outreach mistakes do you see?
How are bloggers doing outreach the right way?