Queens NYC USA
Do you struggle to get readers to take action on your blog?
Do your social media handles sound like a chorus of crickets?
Getting readers to do anything seems challenging.
But increasing engagement is not as hard as you think.
Sticking to a few straightforward tips influences readers to take constructive action.
Solve reader problems. Readers solve your problems. Sear this idea onto your mind. Do what your community tells you to do through their reactions.
I inspire readers to interact with content by following simple strategies consistently.
Take the origins of this blog post.
I crafted both the title and content based on a “blogging tips” Google search from earlier today. One oldie but goodie from Blogging From Paradise Dot Com popped up on page 1 for a semi-competitive keyword. I garnered enough engagement to please the Google algorithm for that one. Modeling this post on that gem makes sense.
People reply positively to compelling content. Blog posts need to tickle their fancy. Engaging social media content inspires folks into action based on their emotions.
Believe it or not, my most active posts solve simple problems suffered by most bloggers. I rarely cover controversial topics. But I publish detailed solutions to help bloggers overcome daunting blogging obstacles.
Our tribe appreciates these types of posts.
For example, sharing practical tips to increase traffic feels like manna from heaven for struggling bloggers. Most read these truly helpful posts. Some drop comments. A few point backlinks to my practical content.
Why do you need readers to take some form of action?
Benefits of Getting Readers to Act
- increase time spent onsite
- build community loyalty
- elevate user generated content
- increase passive traffic
- boost passive income
Engaged readers promote your blogging success.
Bloggers go only so far with a “lone wolf approach”.
Responsive readers stick around and boost blogging income.
Stop publishing posts for the blogging graveyard.
Move readers into action with these tips.
1: Build a List
Drive engagement on demand.
Owning a list makes it easy for readers to:
- see content
- click through
- read content
- boost overall engagement through social media shares, social media comments and blog comments
Publish emails consistently.
Keep readers in the loop.
Stay current.
Email value to increase clicks.
Readers happily engage truly helpful content.
Practical Tips
- publish practical posts to gain reader trust
- embed an opt-in form to capture subscribers
- publish emails consistently to increase list engagement
2: Reply to Comments
Reply to:
- blog comments
- social media comments
to foster relationships.
Comments are content. Let readers add helpful user-generated content to posts.
Most page 1 Blogging From Paradise posts net 5-10 blog comments or more.
Replying to reader comments doubles comments by default.
Build relationships with readers. Appreciative community members freely drop comments because each knows; you listen and reply.
Never fall asleep at the blogging wheel. Read and reply to social media comments in a timely fashion. I do not reply within 24 hours but respond thoroughly within a few days to appreciate our following.
Reply mindfully. I prefer to share a detailed response to add depth for grateful readers versus dropping as many one word replies as possible.
3: Follow Metrics
Check engagement metrics.
Paying attention to weekly statistics reveals micro trends.
Never blog with your head in the sand. I erred in this regard for a bit. Being process-focused makes blogging enjoyable. But stats reveal what works and what doesn’t.
I follow response metrics on a weekly basis to see what inspires readers to act on my content. Ruminating over statistics spanning a few months reveals longer term trends.
Do what works by paying attention to blogging outcomes.
Increase blog engagement by capitalizing on positive trends.
Practical TipsÂ
- review statistics on X, Facebook and LinkedIn
- spot blog comment patterns
4: End Posts with Comments
Drop 2-3 comments at the end of blog posts to get readers to act.
Asking readers for their thoughts is a “fish in a barrel” easy way to nab blog comments.
Never hesitate to pepper questions throughout blog posts.
Boost comments by asking a few questions mid-post and at the end of blog posts.
Readers speak up when you put the ball in their court.
Turn your blog into a 2-way street.
Toss the conversation over to your readers.
Tell your community to step up to the mic.
Ask questions consistently for optimal results.
Condition readers to reply to your persistent questions.
5: Poll Readers on Social Media
Ask readers for their thoughts.
Question followers.
Dig into the collective mind of your community.
I poll readers through:
- X
- Facebook Groups
- LinkedIn Groups
Asking readers questions via polls increases responses quickly.
Be consistent. Some polls elicit a few votes. Other polls hit the mark more accurately.
Poll readers consistently.
Get a feel for what generates the most votes through careful observation.
6: Trawl Google
Be a Google Lounge Lizard.
I study the search engine giant to see what content makes people talk, share and bond.
Page 1 results typically yield steady engagement.
Devour these blog posts. Pay close attention to engagement clues.
Never hesitate to trend south. Work your way down page 1. Spot elevated engagement to see what works.
7: Study Bloggers with Active Communities
Pay close attention to bloggers with highly engaged communities.
Follow comments. Peep pros who generate dozens or even hundreds of comments per blog post.
Scan social media. What bloggers create hefty engagement on X, Facebook and LinkedIn?
Study the gurus. How do they interact with their community? What questions do they ask? How do they reply?
Read their copy. Observe these engagement pros in action.
Surround yourself with these leaders.
Learn the art of engagement through osmosis.
8: Solve Pressing Problems
Solve reader’s problems.
Publish content to meet their needs.
Boost action by giving readers what they want.
Comments rocket for Blogging From Paradise posts that hit the reader sweet spot. Readers speak up when I solve their specific problems.
Tune in to reader needs.
Create titles offering a savory promise.
Increase engagement by giving readers what they desire.
Conclusion
Close your mouth.
Open your ears.
Get readers to take action by paying close attention to feedback.
People will tell you what makes them tick…..and talk.
Double down on these strategies to move them into action.
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