London, UK
I have no doubt that most bloggers tell the truth through their blogging income claims.
I applaud these bloggers for their success.
But one glaring downside exists to making such claims.
Before diving in to this topic you may want to check out this post to see if you should make blogging income claims in the first place.
Big Problem
One of the biggest problems with making blogging income claims is that bloggers show you big money numbers in 5 seconds but don’t show a time lapse video of the 5 year’s worth of work it took to get there.
A massive disconnect instantly forms in the mind of inexperienced individuals who have no idea what it takes to succeed with blogging.
A growing number of bloggers do explain in vivid detail how to reach through income goals via in-depth blog posts.
But most bloggers do not clearly explain how to make the dough in step-by-step, simple to follow fashion.
Even worse?
As far as I know, no blogger has published a time lapse video recording the 5 year’s worth of intelligent, effective, generous blogging effort that went in to earning the claimed blogging income.
Of course no one can possibly do this. But being unable to physically record even a decent chunk of your work via video will always confuse most aspiring bloggers with zero entrepreneurial experience.
Few humans understand how much intelligent work it takes to get any business off of the ground.
This is why most people work jobs for paychecks; they don’t want none of that smoke.
Who Do Blogging Income Claims Appeal to?
Largely, blogging income claims appeal to bloggers who deeply desire making money.
There is nothing wrong with that.
But do most people who deeply desire making money also deeply desire working intelligently, effectively and patiently for 5 years every single day?
Hell no!
Look around; a few incredibly wealthy people make up a tiny percentage of the population. The remaining masses do not acquire massive wealth for not building businesses intelligently, effectively and patiently in alignment with some grand vision.
Blogging is no different. Few bloggers want to be truly helpful for 5, 10 or 15 years. Naturally, few make more than $100 USD for their entire blogging careers.
Blogging income claims tend to appeal to:
- lazy
- desperate
- greedy
- deluded
bloggers.
What happens when lazy, desperate, greedy or deluded bloggers don’t get the money they deeply desire through blogging in 1 day, 7 days, 1 month or 6 months?
Most of these bloggers quit, often blaming the blogger who made the income claims.
Why?
Claim confusion arose in the mind of the lost blogger who did not understand the amount of work years that went into making the money.
Claim Confusion
Imagine some blogger promising a 6 figure income if you follow their strategy via a 5 second short video.
Most bloggers who really want 6 figures process the image in 5 seconds but remain utterly ignorant that 5 year’s worth of intelligent, trusting work executed every day went in to earning that income.
Claim confusion arises when the big bucks do not show up in days, weeks or months. How many desperate people expect to work 5 years for money? NONE! THEY NEED MONEY NOW!
How many lazy or deluded or greedy people expect to work 5 years for money? None. Lazy bloggers want something for nothing, deluded bloggers have no idea what it takes to succeed and greedy people want as much money as possible using manipulative methods without working for it.
The biggest downside to making blogging income claims is neglecting any mention of the time and work elements factoring in to the process. Claim confusion ensues as aspiring or beginner bloggers dive into this gig with absolutely no idea of how long, patiently and persistently you need to work to make that money.
Offline Examples Seem Easier to Understand
Most human beings understand that Lebron James practiced basketball for 3 plus decades to be one of the most skilled basketball players in the world. Only completely deluded individuals observe his $1 billion net worth and honestly believe that they can become a billionaire without putting in decade’s worth of work.
Elon Musk, Bill Gates and Jeff Bezos made staggering fortunes over decades. Virtually everyone understands that the wealthiest entrepreneurs on earth worked intelligently, effectively, patiently and persistently for decades to earn that wealth.
Most minds fully understand offline examples of success requiring ample work.
For various reasons, including a lack of clarity on the part of bloggers making income claims, it seems many bloggers have a tough time understanding that one needs to work daily for years and years to reach big blogging income levels.
5 Seconds of Results Equals 5 Years of Intelligent Blogging Work
Often times, nothing seems to happen at all during your first few months or maybe even your first year of working daily on some aspect of your blogging campaign.
This apparent drought shakes out all bloggers who assumed that success would flow to them easily.
Here is how running a business works: work for free for a while to gain credibility, skills and exposure until blogging income grows.
How long is the “work for free for a while” phase?
No one knows. No one can predict this time frame.
However, I do know that many truthful bloggers who make income claims never mention that they blogged without earning a penny for the first 3-6 months.
I do vividly recall a blogger explaining that after publishing 2 pieces of long form content daily for a full year that he earned roughly $600 USD. Most bloggers quit at that point. He went on to earn millions of dollars through blogging.
The Correction
Make blogging income claims if you wish but routinely add disclaimers explaining how much work and time goes into earning that level of income.
As an added bonus, teach readers how to make that scrilla through blogging courses, blogging eBooks and blog posts to be transparent.
Not only will you cut down on blogger confusion.
You will also spawn a new generation of successful bloggers with grounded expectations, a serious work ethic, patience and trust in self as they walk step by step toward their blogging dreams.
Blogging is a marathon not a sprint.
Impress this idea onto your mind to put all blogging income claims into the proper perspective.
