Muhamma India
I hate to contradict myself.
But blogging is partially a numbers game.
I get it; blogging is mindset. How you think influences how you feel. How you feel inspires how you act. How you act elicits specific results.
But no one goes pro based on publishing a single blog post. Blog posts are content portals not content one night stands. Successful bloggers create a highly-detailed full body of work with each post connected like a spiderweb.
No one goes pro based on scoring one high quality backlink. Nabbing a steady number of quality backlinks boosts your reputation. Credible bloggers deliver a sweet volume of passive traffic by pointing trusted links to your blog too.
Play the Numbers Game
You need to play the numbers game – in part at least – to thrive. Volume counts.
Success assesses the full body of blogging work before granting you a pass into this exclusive club.
Google obviously follows this strategy. Peep the at times less impressive page 1 rank for content spawned from globally recognized brands. I care not to put any brand on blast but a few basically run content mills of thin, h0-hum content. However, Google deems the world-renowned brand as being page 1 worthy because a trusted full body of work goes a long way for the algorithm.
I can’t hate either Google or these mega brands for that.
Seek Organic Growth
Playing the numbers game occurs organically for consistent bloggers. I published hundreds of Blogging From Paradise posts because I consistently created content for a chunk of time. Mind you, I culled a hefty number of posts back in the day. I offered readers 3000 plus posts at my peak. But trashing stinkers preserved my credibility. Everyone needs to trim the blogging hedges during updates.
I cannot write 300 words and call it a blog post. Seth Godin can. He built his blogging brand on short and sweet posts typically suited for X as in-depth updates. But I am not he. Nor are you. We non Seth Godins publish 1000 words or so generally-speaking to deliver an actual blog post. The numbers game becomes important once again. Certain reader expectations make playing this game critical; few humans consider 100 words to constitute a blog post, save in incredibly rare circumstances.
I could go on with other numbers game themed examples. 1000 word eBooks do not exactly instill customer trust. One guest post does not a professional blogging career make. Every blogger hits fairly high numbers before going pro. Consider this to be part of the blogging success equation.
Are We There Yet?
Picture a little kid asking, “Are we there yet?” 5 seconds after dad leaves the driveway for a cross country road trip USA-style. No kid; you only have 60 more hours to go.
Do you ask, “Are we there yet?” after publishing your third blog post? You need to play the blogging numbers game. Pros generally publish hundreds of detailed blog posts. Reaching this goal involves confidently publishing long form content for years. Churning out big numbers unfolds organically for the confident blogger oozing persistence. Impatient bloggers find this to be about the hardest thing in the world to do. Frenzied individuals want blogging income after publishing 4 long form blog posts. “Are we there yet?”
Big numbers go into thriving.
But chasing numbers alone is a common mistake.
I do not give you permission to complete a heavy volume of low quality work.
Poor content comes and goes without anybody reading it.
Readers want something thorough and practical to arrest their attention span.
Quality Counts
Quality content instills trust.
Imagine yourself rushing the content creation process. After publishing 8 super thin blog posts daily for 3 months you drive heavy traffic but gain almost no loyal followers, let alone blogging income. Nobody seems impressed with 500 word blog posts even if you deliver 8 daily.
Completing tasks exclusively to reach big numbers sacrifices blog content quality. Low quality posts rarely stimulate return traffic. Visitors walk in and out like hustling through a revolving blogging door. Income remains stuck at zero because weak content inspires no one to pull the buying trigger.
Quality content counts.
Publish detailed posts consistent for a long time. Be practical. People want step-by-step solutions to their problems. Lay out each step in an easy to understand fashion. Picture readers applying your content to improve their lives. Get into the right frame of mind for creating truly helpful fashion. I think this way before writing all Blogging From Paradise blog posts. I see problems through reader eyes. I imagine steps that you need to follow to solve your problems then share the tips through blog posts.
Writing in-depth content goads you to think in an in-depth fashion.
Create a heavy quantity of high quality content over years by stretching timelines.
Stretch Timelines
Think in yearly terms to step into the spirit of this post.
Quality content accumulates nicely over 2-4 years for consistent bloggers. Publishing weekly yields over 400 posts for a 4 year stretch.
Consider publishing only highly-detailed content during the 4 year window. Imagine 400 long form, targeted posts finding prominence in your blogging niche. Google features some posts. X, Facebook and LinkedIn favor other posts. That’s a helluva volume of quality blog traffic.
Be Strategic
That’s playing the blogging numbers game strategically.
Be good for a long time. Plan. Succeed by thinking through your strategy for the long haul.
Frame blogging as a slow-paced marathon.
Take your time to do a thorough job but stretch timelines to do a heavy volume of thorough work.
Choose quality and quantity over an extraordinary period of time versus picking one or the other.
You can have it all…..with the proper frame of mind.
