Boquete, Panama
Bloggers go back and forth about the popular debate: Should you focus on blog post quality or quantity?
The quality camp stresses the importance of thoroughness. Google craves detailed solutions.
The quantity camp points to how volume publishing posts seems to put certain brands more prominently on the radar screen.
But what if you could have both?
Why not publish a high quantity of quality posts?
Can’t you and I have it all?
I want to expand your mind with this post to develop the habit of not compromising when it comes to developing an abundance mentality.
Blogging abundantly basically means blogging from love with a complete absence of concepts like:
- fear
- scarcity
- loss
- poverty
- competition
A select few seem unconsciously gifted with the abundance mentality. I recall one millionaire blogger who did Yeoman’s work for a full year to the tune of a few hundred bucks. He’d been publishing 2-3 long form, detailed posts daily. Clearly, he had developed an abundance mindset because he calmly, confidently trusted in himself and in the blogging process. Eventually, he made millions because he had no shred of panicking and bailing in his mind.
The majority – including myself – need to train their minds diligently to cultivate an abundance mentality. Schlubs like us (joking) steadily face fears in the mind for:
- facing
- feeling
- forgiving
as we gradually migrate from a poverty consciousness towards an abundance mentality.
For example, most bloggers pick quantity or quality instead of both. Picking one or the other indicates a poverty consciousness mired in scarcity; on some level, at least. Abundant-minded bloggers pick both but over the long haul.
What Should You Choose? Both
Publish a high quantity of quality blog posts spanning years of your blogging career.
Some bloggers advise one to publish quality content. Picking quality over quantity hits the mark for them, at least.
Other bloggers guide you to publish a high quantity of content. Mass publishing posts wins the numbers game for this crowd….or so they claim.
A small percentage of bloggers says:
“Think of the long game to choose both quality and quantity. Never choose one or you will sacrifice the other.”
Bloggers like Neil Patel embody this mindset. He always publishes high quality content. But he has published high quality content for many years. Cats like him possess a laser clear vision; thinking long term goaded Neil to wind up publishing a high volume of quality content. He published a high quantity of content but never compromised on blog post quality.
Think like Neil.
Think like a pro blogger now.
Publish a high volume of detailed, targeted blog posts over the years.
Never compromise on blog post quality or quantity.
Hit the mark on both to experience freeing blogging success.
Hitting Both Feels Uncomfortable
Choosing quality and quantity triggers fear in the mind.
Prepare yourself to leave your comfort zone.
Publishing quality content takes time, mindfulness and a genuine willingness to serve. Maintaining this attitude for years presses on fears in the mind, including:
- the fear of loss
- the fear of wasting time
- the fear of failure
- the fear of being criticized
- the fear of succeeding
- the fear of poverty
Get ready to ease through discomfort from time to time.
Choosing to have it all tends not to be for everyone because it comes along with facing, feeling and looking past unpleasant fears in the mind.
Eradicate Scarcity Thinking
Bloggers usually think from scarcity.
Focusing on some form of lack influences you to choose one and lose one. Choose quality. Lose quantity. Choose quantity. Lose quality.
For example, imagine deciding on publishing quality content but forgoing quantity. Perhaps you publish one detailed, long form post monthly because you fear ramping up quantity; in your mind, you will lose quality if quantity increases since you chose not to have both, but one or the other.
At the end of the year, 12 detailed, quality blog posts tend not to cut the mustard. 12 posts does not a rich, resource of a blog make. Never play the numbers game but accept certain worldly expectations in terms of reader demands. Be honest; would you deem a blogger as being credible if one published 12 posts at the end of the year? Nope.
Bloggers hellbent on choosing quantity over quality mass publish a dizzying range of thin posts with the shelf life of ice cream in the tropics. Perhaps you generate heavy traffic but visitors enter and leave the revolving door that is your blog. People want thorough posts. Offering thin content skyrockets your bounce rate. Selecting volume boosted alleged productivity but severely diminished value, quality and true helpfulness.
Think Abundantly to Think Long Haul
Wise bloggers think abundantly to plan for years.
Why not stretch time frames to 2, 4 or 6 years to have both quality and quantity?
Thinking in terms of 3 years, it feels easier to publish a high quality, long form post every 2 weeks which yields 72 in-depth blog posts at the end of those 3 years.
72 posts netting organic, passive traffic brings you immense blogging success.
But you only followed this strategy because you thought:
- abundantly
- long haul
since your vision primed your mental pump.
Patient bloggers see in their mind where they intend to go.
Everyone else panics, bails and quits because they have no clue in their mind where they intend to go.
Create a Vision
Build a vision for your blog and online business.
How do you want it to be at the end of 1 year? How about 3 years? What about 5 years?
Blogging gets easier if you clearly see where you intend to be.
Build a vision to think in marathon, not sprinting, terms.
Basically, once you have a year, or 4 years, to complete blogging tasks you:
- slow down
- calm down
- relax
- do a thorough, detailed, mindful job with all blogging tasks
to satisfy the quality and quantity aspects of blogging.
Deciding to end the wild sprinting allows the calm, steadily-paced marathon to begin.
Paint a vivid mental picture of your blogging and life goals. Add genuine emotion to the image. See and feel freedom.
Becoming emotionally involved with the picture guides and goads you through the certain highs and lows we all face as bloggers.
The Verdict
Choose quality and quantity over the long haul.
Craft a blogging vision.
Set blogging timelines over the course of years.
Stretch things out.
Relax; you will be here for a while.
Blog abundantly to publish a high quantity of quality blog posts over the years.
