Inle Lake Myanmar
People love big numbers.
Look closely at page 1 of Google.
Scan a few blogging-themed searches.
The first result – for months now – in response to a blogging tips search is 25 blogging tips.
That’s cool.
But it sets up a big problem to match those big numbers.
Bloggers usually think that chasing a big number of random people nets the most blogging income.
Everyone Makes this Blogging Mistake
I believe that every honest blogger makes this mistake at one time.
Going after big numbers seems like a logical solution.
Chasing a high volume of human beings appears to be the cure to every blogging ill.
So you and I run after as many people as possible mindlessly without considering if these human beings desire our content, products and services.
Check Your Inbox
People do this with me on a daily basis. Every time I check my Gmail I see spam messages. Some sneak through to my inbox but I label each as spam before moving on. I delete every spam message instantly because I have no interest in their offering.
Every spammer chases numbers instead of thinking about a targeted person.
Every wise blogger creates highly targeted content to be the hunted not the hunter.
I use this analogy frequently to get you into the proper frame of mind.
Create Targeted Content
Create highly targeted content to attract loyal readers, customers and clients to your blog. Forget chasing people. Create an asset that sends the right people to you. Successful bloggers do this better than anybody else in the world which is why they are successful bloggers.
Most everyone else chases big numbers, struggles, fails and quits because overwhelm sets in sooner than later. You confidently create an asset to attract success or run after strangers believing that blogging is a mindless numbers game.
Not Wrong But Unintelligent
I do not see a wrong approach. Everyone has to make a living how they best see fit. But one strategy saves you time while the other wastes your time. As far as time wasting I mean chasing a bunch of strangers who have no interest in your blog. For every stranger that you email playing the numbers game one in 100 respond (common ratio for mindless people chasing). At the end of the day you wasted 12 hours to speak to one person. Does that sound like freedom from time and location to you?
I have a more intelligent approach for you.
Stop chasing numbers. Forget the idea of reaching out to as many random strangers as possible to get attention for your blog. Never play the numbers game. Eradicate that idea from your mind forever. Put the numbers game in your rear view window because it is a losing proposition. For everyone that you reach you waste a large portion of your day. This is an unintelligent approach.
Seek Targeted Traffic
Seek only targeted traffic.
Pursue only organic traffic.
Make it your goal to attract people who thirst for your content. Think about this person. Consider their problems. Create solutions to their problems through your content. Chase no one. Run after nobody. Pitch no one. Develop a sense of calm confidence in your content. Established posture.
Think Like a Pro Blogger
Believe it or not, your content can do the work for you if you publish truly helpful, targeted content consistently. The content sends people who want your content to the blog posts. Targeted readers become loyal readers. Loyal readers become customers and clients. Customers and clients drive your referral business. You just found the recipe for a professional blogging career.
Not Fast Food Blogging
Blogging intelligently is not fast food blogging. Building an asset that works for you passively takes a long period of time. But if you plan to be around for a long time you may as well do the intelligent thing, right? You can make unwise blogging decisions for a long time or smart choices. The decision is yours.
So instead of spending 10 hours today chasing a high volume of strangers devote a few of those hours to creating detailed content for a targeted reader who wants it. Display blogging wisdom. Use your intelligence. Do everything online for one targeted reader. Create everything for this individual. Attract the individual to your blog with off-site content.
Be Patient
The most difficult aspect of this approach is to develop the quality of being patient for a long stretch of time. Panic surfaces in the mind. Greed and desperation join in. Stay the course. Create targeted, practical content. Do so consistently for your blog and social media. Toss in guest blogging and genuine blog commenting if that floats your boat too.
All of the content that you create for your blog and off-site sources accumulates over the years until you pop up all over your niche. As you appear to be everywhere you bet your sweet bippy that targeted readers come to your blog, follow it loyally and buy your stuff. Some drive referral traffic and referral business to amplify your organic traffic and blogging income.
This is how to become a professional blogger.
Target and Create
Target everything.
Create consistently.
Chase no one.
Be the hunted not the hunter.
