Dutchess County New York USA
Do you wait around for Google to send you traffic?
Or do you create a few groups on Facebook now to send traffic from its billions of users to your blog?
Yeah; billions of users.
Why not?
Why wait around when you can drive traffic through Facebook today or tomorrow?
I am not saying that you will necessarily drive blog traffic through Facebook Groups today or tomorrow. But you sure as hell will drive Facebook traffic through Groups before seeing any traffic from Google. Google traffic is slow-moving. Millions attempt to trick the algorithm. Smart people at Google make things highly difficult to hack; hence why it takes months or years to drive Google traffic consistently. Aiming for Google traffic by waiting around as you blog is not really big thinking but a delaying tactic.
The Blogging Masses Wait
What path do the blogging masses take?
Most just wait around for Google traffic and do nothing else because most bloggers think small with their blog marketing strategy. Working one channel – Google – then hanging out makes sense to scared bloggers who think woefully small.
I do not advise you to be impatient. I do not guide you to run around like a headless blogging chicken, wildly chasing big numbers mindlessly without a sound marketing strategy in place. Never open 20 channels simultaneously while attempting to go full-bore on each stream. Madness ain’t the goal. Burn out is not the dream.
I do suggest thinking big, though. I mean far bigger than waiting around for one marketing channel – Google – to send traffic your way.
Either Wait for or Drive Blog Traffic
Either you wait for traffic or drive blog traffic through a multiple channel approach.
You choose.
How I Do It
I run a series of blogging tips themed groups on Facebook and LinkedIn.
Thinking big means being bigger than you appear to be.
I am just a solopreneur blogger as the world judges it. But running a collection of blogging tips themed communities makes me bigger than a solo blogger. I need to leverage. How else can I compete with the blogging big boys out there? Unless bloggers think big, each gets drowned out by the blogging leaders in your niche.
For example, imagine if I just published content to my Facebook profile. I can gain decent traction over there based on my following. Yet I would get blitzed by high level bloggers in my niche because pretty much all work an multiple-channel approach.
Most drive traffic through:
- email marketing
- X/Twitter
- guest blogging
Some work more channels. A small percentage work only a few. Everyone thinks big. Otherwise none would have become highly successful.
Back in the Day RB
Some called me the King of Blog Commenting for a stretch many blogging moons ago.
Others called me the King of Guest Blogging for a while after I appeared to wear the Blog Commenting Crown.
I hold neither perception for myself; I’m just sharing what more than one reader told me over the years.
Fleming Meadows Sierra Nevada’s California USA
My point?
Now I work a slew of LinkedIn and Facebook channels after working genuine blog commenting and guest blogging to the hilt. This is another example of thinking big. I did not work four strategies aggressively and simultaneously. But I did kick some ass with genuine blog commenting and guest blogging prior to rocking out social media and the network for professionals.
Thinking big rockets bloggers outside of their comfort zones. You take on a little more responsibility than seems possible. Fear intrudes. You bit off a little more than you can chew.
Good.
This is the starting point to becoming a highly successful blogger.
Balancing multiple plates while tap dancing on razor blades is no small feat. Yet if you intend to be:
- seen
- trusted
then you better get used to leveraging the stuffing out of your blog, even if it scares you to do so.
How to Do It
Baby step big thinking.
Open a few blog marketing channels. Start with the bullet point list above.
Work each one thoroughly.
For example, create 1-2 Facebook Groups within your blogging niche. Publish highly practical content similar to topics one covers on their blogs. Attract group members resonant with the content.
Create 1-2 LinkedIn Groups. Do the same thing. Share practical tips related to your blogging niche.
Drop 2-4 genuine comments on top blogs from your niche. Share a few paragraphs for each comment. Go above and beyond to build meaningful relationships. Be seen. Be heard. Make friends.
Look up to the prior paragraphs; you opened 3-5 blog marketing channels simultaneously. Think big. Think beyond waiting for Google.
Oh yeah….by the way….if you build it they will not come.
If You Build It They Will Not Come
Every new blogger wants to:
- write a post
- tap the “publish” button
- count money as everyone magically flocks to their blog post
Blogging never works that way.
Distribution is almost as important as writing and publishing posts because channels need to bridge the gap between your blog and the outside world.
Imagine building the most brilliant mega-mall in the desert 200 miles away from the nearest human being. The mall may rock but the next human is 200 miles away. No customers. No money. No referral business.
Bloggers:
- write and publish posts
- create content offsite to drive targeted traffic to their blogs
Consider this to be step #1 in thinking big.