Kensington, London, UK
People use Google.
Google doesn’t use people (Or at least it shouldn’t).
Blogging for Google is a bad idea because people buy stuff, hire you and drive referral business. Google does not buy stuff, hire you or drive referral business through word of mouth marketing.
SEO-optimizing blog posts drives Google traffic but Google is valuable only because human beings use it to find what they want. In and of itself, Google is quite worthless because sans humans it is a non-sentient thing. Things do nothing.
Visit Google right now. What does the search engine do on its own? Nothing. Google requires a human being to query keywords in order to move into action. Humans make Google go.
Bloggers often err in blogging heavily for Google, a thing. Peep the average blog post. Noting robotic, awkward blogging-speak, keyword stuffing and general writing stiffness suggests that a human wants to appeal to a thing since humans never respond well to awkward, stiff writing.
Google cannot do anything without humans because humans who use Google make the site valuable.
Write for people who use Google.
Optimize posts for SEO by adding necessary SEO details but always write clearly for human consumption.
Think about people before publishing a blog post.
Personalize Your Blog
One of the things I intended to do with my blog posts, blogging courses and blogging eBooks is to humanize each element.
Check out this eBook:
How to Retire to a Life of Island Hopping (Part 2)
I wrote the eBook clearly for human beings without giving any thought to algorithms, optimization or technical aspects.
I sat down, wrote the eBook from my heart and guided aspiring bloggers through the process to create a personalized experience.
Personalizing Blogging From Paradise makes it easier for readers to connect with me. Fostering connections establishes a sense of community. Communities greatly aid any blogging campaign.
Personalizing blogs to avoid the urge to write for things like Google requires writing practice. By default, bloggers follow each other without thinking much about why they imitate fellow bloggers. Parroting back a 3rd person style clearly designed to write for search engines makes posts a bit clunky at times. Yet bloggers routinely write in this fashion even though such a style makes you fit in, seems easy to be replicated and certainly doesn’t let you stand out and succeed.
Picture People Before Writing
See readers in your mind before writing a blog post. Picture human beings reading your posts.
Imagining people in mind instantly makes it easier to write for humans versus attempting to write for a thing like a search engine.
In this day and age of AI generated blogs, writing like a human for humans becomes even more important. I delete all comments lacking the human touch because I instantly assume that AI generates lifeless, boring, drab comments.
Imagine setting aside time to write and publish a comment but lacking the human touch that gets comments approved?
Stop wasting your blogging time. Write and publish genuine blog posts and blog comments for human beings, not for search engines like Google.
Think Twice About Following Plug In Advice To a “T”
In my blogging course How to Get Featured on World Famous Blogs I lead off with the step to blog for fun.
Succeeding involves blogging mainly for the pure joy of blogging.
However, when bloggers follow certain SEO plug ins quite closely, fun goes out the door, being replaced by tension. Trying to satiate all plug in requirements usually makes posts sound a bit forced, serious and terse because instead of helping people for fun the prime intent is to follow steps robotically to rank on page 1 of Google.
Following steps robotically to rank high on Google moves attention away from having fun helping people toward trying to satisfy a thing. As you may imagine, blogging with this intent usually makes posts quite drab if not entirely underwhelming.
Beware basing your optimizing strategy solely on scoring all green check marks for SEO plug ins. One developer’s opinion does not necessarily make for topping page 1 of Google, especially with an ever-changing algorithm which values publishing highly-detailed, thorough blog content on the regular.
Most Blogging From Paradise posts ranking on page 1 of Google rarely nailed all green checkmarks via SEO plug ins. If anything, I did not even use SEO plug ins for these blog posts ranking on Google:
How to Find Blogs for Commenting
How to Blog Part Time as a Full Time Employee
Notice how each post boasts a rich collection of details and feels as if a human wrote it for humans. Google loves this approach because humans use Google. Writing for humans makes Google happy.
Write How You Speak
Practice writing how you speak.
Add a casual tone to your blogging work.
Be less formal.
Have fun with blogging.
Make blogging a party.
Blogging how you speak makes blog content relatable.
Readers appreciate someone who writes plainly as far as being able to understand blog posts easily.
The more targeted people who understand your posts, the better. Writing plainly lets a high number of folks understand your blog content easily.
Think From Your Heart
Blog from your heart by thinking from your heart in order to write for humans.
Some bloggers write for search engines based on thinking only logically. The end result becomes quite dull.
Dig deeper, below the egoic mind and its logical thinking, into the heart and its love, care and creativity. Blogging becomes quite fun as a heartfelt endeavor.
Move in this direction to boost blogging success, to bond with humans and to indirectly increase blog traffic.
Isn’t that neat? Writing for humans actually increases Google traffic more than writing for search engines. Google wants content for humans by humans, not for a thing written by some seeming mental robot.
How Do You Optimize Blog Posts?
I covered the topic here but writing long-form content spanning 1200 words rich with practical tips drives Google traffic to your blog.
Build each post around a niche specific, low competition keyword. Create enticing, simple titles. Use paragraphs often, short sentences, italics and bullet point lists to make for easy reading and easy scanning.
But most of all, solve reader problems by writing detailed content for human beings.
Personalizing your blog allows you to stand out from the crowd who wishes to write for a thing like Google.
Conclusion
There you have it, folks.
Write for human beings not Google.
Establishing a human connection with readers drives organic traffic through Google as well as a wide range of other online channels.
