Blogging and commenting go together like peanut butter and jelly.
Bloggers still underestimate the power of genuine blog commenting years after seasoned pros stressed the importance of authentic commenting campaigns.
I uploaded a screen share video to explain how to drive traffic through blog comments a few years ago. However, I updated this blog post to add 1000 plus words of actionable text to:
- be current
- remind you of how to comment the right way
- impress the power of blog commenting onto your mind.
Point blank; no blogger outreach strategy competes with a genuine blog commenting campaign for new or veteran bloggers. New bloggers can write and publish an impactful blog comment on a leading blog some 5 minutes into their blogging career. Meanwhile, the same bloggers may go 5 years before being skilled, credible and seen enough to publish a guest post on the same blog.
Veteran bloggers struggling to gain traction can make an impact through blog comments. Established pro bloggers often swear by commenting as their prime means of building a blogger friend network. Most powerful pros who follow Blogging From Paradise met me through genuine comments I published on their blogs.
Blogging and Commenting
Since the people have spoken and I love doing these screen shares, here is another 13 minute job that explicitly lays out how to create traffic driving blog comments.
If you are new to blog commenting, this traffic driving method of building bonds and creating value is perfect for new bloggers, veteran bloggers and hell, any blogger, when you do it right. Blogging and commenting rocks because few get the genuine power in authentic blog commenting. Most overlook effective commenting. Better for you and me. We stand out through this neat way to make friends, drive traffic and grow profits. But you need to do it the right way. Commenting the right way is the way to make impacts. Otherwise, you just spam folks and lose your reputation in the process.
Lisa Sicard, Sue-Ann Bubacz and Anthony Gaenzle are skilled blog commentors. Follow them. Learn from their example. Comment just as effectively as these pros. Lean from folks who know their blog commenting stuff to show your blogging and commenting stuff, too. Observe the gems. Follow their lead. Become a blog commenting gem.
The thing that gets me about blog commenting is that it is 100% free. No one charges you to publish a valued, genuine comment. No gate keepers to get past. Plus, no barriers to entry. All you need to do is publish a thoughtful, personalized comment, to avoid the spam folder. Sounds good, right? Newbies to pros, anybody can publish genuine, valuable comments right now to expand their reach, to make friends and to grow their blogging business, indirectly, of course.
- why personalizing comments makes you stand out
- how crafting meaty comments makes a genuine impact
- why your sign off matters (it really does)
Click the “play” button as I explicitly show you how I crafted a whopper of a comment on Pro Blogger to give you a framework for creating eye-popping, traffic-driving blog comments. Note; prepare for some audio choppiness 4 minutes into the video. The screen share extension seems a little buggy so I will keep future videos short and sweet.
1: Personalize Comments
Personalizing blog comments is a sure way to avoid falling into spam or trash folders. Spending a few seconds to address bloggers by name and to sign off with your name makes a powerful impact but also makes comments legit in regards to spam algorithms. For whatever reason, spammers rarely use names. Legit commentors sometimes use names to personalize comments. Bloggers know this.
I scan trash and spam folders for my name and sign off names to weed out legit comments. Spammers use names in rare cases but most do not.
Driving traffic through blog comments seems easier if readers actually see comments. One needs to avoid spam folders to get comments published, visible and ready to drive traffic to your blog.
Spend the moment or two required to greet your fellow blogger by name. Sign off with your name. Personalize interactions. Avoid spam folders. Allow your comment to go public.
On a deeper level, adding blogger names boosts the chances that someone clicks your name – to visit your blog – or fellow bloggers bond with you. People love hearing their names. I believe we feel our name is one of the sweetest-sounding words in our native tongues because in a largely mindless, panicked world, name-users generally care about us. Caring about other bloggers influences other bloggers to care about you.
Follow this simple blog commenting golden rule: care to influence people to care about you.
Embracing this rule works quite nicely with tip #2.
2: Publish Value
The definition of “value” differs depending on:
- the depth of the blog post
- the stage of your blogging career
- your knowledge of the subject
I published a hefty comment on Pro Blogger displayed via the video above because I know quite a bit about the topic and valued commenting as a prime connecting medium 3 years ago. Guest posting became important to me and readers since then. Now I publish shorter but still valuable comments.
New bloggers; publish at least 2-3 paragraphs to earn credibility in the blog commenting world. Think about sharing value to allow value to flow to you through:
- blog traffic
- blogging buddies who appreciate your comments
- increased credibility
People follow value. Publishing thorough, detailed comments sends a value signal to blog readers. Some impressed readers click your link to boost your blog traffic. But the gateway nature of effective blog commenting pays immense dividends here as impressed bloggers who appreciate your valuable comments on their blogs befriend you.
- mention you through backlinks organically planted into their blog posts
- invite you to guest post on their blogs
Organic backlinks and guest posts placed both increase your blog traffic significantly over the long haul through the concept of leveraging. Imagine having a 100 member blog following through your blog. A blogging buddy with 1000 followers leverages your presence with each backlink to your blog they drop in a post. Each guest post you publish in front of their 1000 followers leverages your presence even more because an entire guest post yields more credibility than a single link mention.
Genuine blog commenting opened the door for these opportunities. Publishing valued content via comments made the difference.
Blog comments are content. In essence, each valuable, detailed comment you publish adds immense value to the blog content published through the post itself. Your dazzling comments may even help nudge a blog onto page 1 of Google. Both you and your fellow blogger win if blog post comments and content join to create a masterpiece because you expand each other’s presence through the concept of leveraging.
3: Sign Off
Sign off with your name. Even though it seems meaningless on first review, signing off with your first name:
- personalizes blog comments
- strengthens friendships
- keeps comments out of spam folders
- adds a sense of etiquette to blog comments
Human beings tend to live in frenzied, hurried worlds. The online world reflects this truth in exponential fashion.
Drop a 4 word text message because you are too busy to call someone. Send a 5 word ultimatum via Messenger, Drop a 6 word blog comment because you are in a hurry.
Each mindless, frantic attempt at communication above makes the human on the receiving end a target, a thing you happen to be communicating with. But publishing a mindful, valuable comment, addressing bloggers by name and signing off with your first name adds intimacy to your interaction. Being intimate simply means being close, being friends, or being familiar with one another.
Friends care for friends before caring for anyone else. Blogging friends care for you by increasing your traffic and profits via:
- promoting you through their blog
- promoting you through their social media
- endorsing you
- hiring you
- purchasing your eBooks and courses
Signing off with your first name is a cherry on top of the friendship-building cake.
No blogger needs to sign off but the few extra seconds seems well worth it in terms of making a bit stronger impact.
What About Commenting and SEO?
Blog commenting is a gateway activity in SEO terms.
Blog comments links are No Follow links. Google does not give juice or credence to blog comment links. But never make the common error of writing off No Follow links, as short-sighted bloggers do.
Blog comments allow you to be:
in the eyes of fellow bloggers and their large, loyal readerships. Being credible in their eyes leads to:
- guest posting invites
- organic backlinks
Do Follow links gained via guest posts and organic backlinks boost your SERPs. Perhaps you won’t get a Do Follow link through the comment itself but the hundreds of Do Follow links you gain through organic backlinks and guest posts (courtesy of bonds built through commenting) seems worth following a genuine blog commenting campaign.
Put in the time to execute a genuine blog commenting campaign.
Traffic flows to social bloggers who share value through their authentic blog comments