River Pines California USA
I reviewed my emails a few moments ago.
I checked my comment spam and trash folders too.
What did I see?
Every individual reaching out to me looked for business.
How it goes: someone tells me that the individual likes my content. After the kind words, everyone expressed how each looked for some form of business relationship. Most ask me if I accept guest posts. Others ask if I would be interested in their business services.
This is all well and good.
But the strategy does not offer you freedom from time and location.
Think it through.
Reaching out to random strangers with a:
- complement
- business pitch
- guest blogging pitch
consumes a massive amount of time and work. You have no idea if these bloggers:
- want
- need
- trust
you, your guest post or your business venture.
In almost every case, your message finds the spam or trash folders. How will that work out for you? Do most bloggers check spam folders carefully? I check email spam but glance over my blog comment spam for a gravatar in seconds. I delete all spam lacking the image.
Do the math.
Perhaps you spend 8-10 hours daily donating emails and blog comments to spam/trash folders. Few bloggers scour over either folder. Most empty these without even looking.
Does that sound like a wise business strategy?
Imagine wasting 10 hours daily save landing 1-2 clients by pure luck or maybe sheer will (depending on your perception).
Does that seem like the way to become free from time and location?
Or does it sound like a good way to bind yourself to time and location?
I have a better way.
Build Your Blog into an Asset
Publish detailed, long-form blog posts tackling one niche.
Cover one topic per post. Solve a pressing problem suffered by readers interested in the niche. Aim for 1200 words per blog post. Share practical tips. Step readers from problem to solution.
Be consistent. Publish at least one blog post weekly. Link to old blog posts naturally.
Create practical content to publish to:
- X
Solve reader problems with practical content through those channels as well.
Show up regularly to help readers for years. Think long term. Treat blogging like a leisurely marathon not a wild sprint.
Something neat happens.
Detailed content drives organic blog traffic.
Organic traffic is when your content grabs people who want it and sends them to your blog. This is radically different than chasing random strangers.
People who deeply desire your content find your content, trust it and drive referral traffic and referral business.
But that’s not all.
As this crowd amplifies your success passively you enjoy greater freedom from time and location.
Practical Example
After writing and publishing this post I will send it to my:
- email list
- X profile
- Facebook profile
- LinkedIn profile
- Facebook Groups
- LinkedIn Groups
Readers also find the new blog post through the tens of thousands of backlinks pointing to Blogging From Paradise Dot Com. I patiently built these organic and inorganic links through genuine blogger outreach. Primarily, authentic blog commenting was my tool of choice.
As my new blog post circulates through each of those channels – making a beeline for bloggers who want blogging tips – I will be hiking for 2-3 hours in the foothills of the Sierra Nevada mountains in California. I will also meditate for an hour. After that, I will eat dinner.
I may be offline for 4-5 hours but my blog content works for me actively for that 4-5 hour stretch.
This is what none of the spamming or even genuine cold blogger outreach crowd understands.
There is a better way to build a business.
Stop thinking like an employee who trades time and work for money.
Think like an entrepreneur who builds content-assets which work for them passively around the clock.
But building those assets is an investment.
Expect to invest 100’s to 1000’s of hours writing, publishing and marketing practical content to enjoy freedom from time and location.
I still work actively on my blog by:
- creating new blog posts
- promoting old blog posts
- publishing practical content to X, Facebook and LinkedIn
- replying to emails, social media comments (and messages) and blog comments
but each activity builds passivity. Each piece of content and every blogging buddy works for me around the clock. No; not literally. I do not run a company. I employ no one.
Passively – and organically – my content and blogging friends send bloggers who want blogging tips to my blog while I enjoy life offline.
Looking for Business Is a Red Flag
Business needs to:
- seek you
- find you
- trust you
to be an asset.
Looking for business is a red flag.
Imagine running after someone to:
- catch the individual
- convince the person of your credibility
daily, for hours.
Exhaustion sets in. Depression follows. Attempting to convince strangers of your worth feels disheartening because trading time and work for money is the employee funeral dirge consistent with soul-sucking jobs.
The decision is pathetic. *You* are not pathetic at all but your choice labels you as too:
- inadequate
- inept
- helpless
to patiently create content-assets which work for you passively around the clock.
Most online entrepreneurs believe that creating content is not worth it because the individual secretly believes that he or she is not worth it. Desperately chasing and convincing strangers sounds like a smart strategy for someone who lacks the vision, confidence and clarity to create content that works for them passively.
How Do You Get Past this Mental Block?
Look at your blogging strategy.
Do you trade time for money?
Conquer your fears to follow an effective strategy.
Think like an entrepreneur.
Create content-assets that work for you around the clock.
At any time, 600 plus Blogging From Paradise posts work for me through many online channels including:
- X
- 94,000 plus backlinks (according to one popular backlink checker as of this post publish date)
I worked intelligently for many years to enjoy the passive benefits of this approach.
I had to challenge fears to think differently about blogging before following this effective strategy consistently.
It was worth it.
It was not easy.
Going from employee to entrepreneur involves making uncomfortable decisions.
I eventually valued freedom from time and location more than mindlessly chasing strangers.
I knew that there had to be a better way.
Unfortunately, most of us need to feel disgusted to make this dramatic pivot.
But it never needs to reach that point.
Conclusion
Be The Hunted not The Hunter.
Build content-assets to work for you passively.
Enjoy freedom from time and location.
Your Turn
Do you prefer a purely active or more passive blogging strategy?
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