How to Create Long Form Blog Content

  April 19, 2021 blogging tips šŸ•‘ 9 minutes read
Pedasi, Panama

Pedasi, Panama

 

Long-form blog content can position you as an authority.

 

Writing and publishing in-depth content increases your expertise, boosts your SERPs and keeps readers on site for a greater length of time.

 

No clear downsides for publishing long-form content exist.

 

But writing and publishing lengthy content triggers deep fears in the minds of most bloggers. Bloggers fear not being able to write enough content to publish long-form posts. Other bloggers seem intimidated by putting in the work required to publish thorough content. I feared not getting enough traffic and profits in return for my long-form post efforts. My lack of patience, absence of vision and sense of blogging panic delayed my success. I bailed on writing thorough content to my detriment.

 

I eventually learned my lesson. Since late January 2021 I only publish long-form, SEO-optimized content. But I had to overcome fear to create in-depth content.

 

How to Create Long Form Blog Content

 

Writing an in-depth post feels scary to most new bloggers. 600 words feels tough enough. But sitting down to write 2500 words seems impossible. How can you quadruple your output? What can you do to make this quantum leap?

 

Do not surrender to fear.Ā  I struggled to shift from short to long content because I clung heavily to old, limiting states of mind. However, feeling fear let me move in a more abundant direction with my blogging campaign.

 

I spent hours:

 

  • writing
  • SEO-optimizing
  • formatting

 

this blog post. Did it seem worth it to spend hours writing and publishing a single blog post? Yes; creating in-depth posts makes a powerful impact. Every hour I spent preparing this post boosts:

 

  • time spent on site
  • Google traffic
  • organic traffic
  • organic profits
  • social media shares

 

Nudging through fear revealed this core blogging truth: publishing valuable long-form content beats publishing a high value of thin, short-form content. Make this shift. Embrace this realization. Watch your fears dissolve.Ā  Move higher in blogging circles. Accelerate your blogging success.

 

Create long form blog content with these tips.

 

Develop an Abundance Consciousness

 

Far and away, this is the most important tip that I had to learn the hard way.

 

Develop an abundance consciousness. Blog generously. Writing and publishing long-form content demands you to give away the farm. Giving away 2500 words of detailed, valuable, thorough content scares your ego with its fears.

 

Bloggers usually blog from energies of:

 

  • fear
  • scarcity
  • poverty
  • loss

 

Blogging from fear guarantees that you never give away long-form content for free. To the contrary, you try to squeeze as much traffic and profits through short-form content as possible. I paid a steep price for adopting this short-form strategy for years. I faced, felt and released fears to embody an abundance consciousness to edge in the opposite direction.

 

Basically, blogging from abundance means blogging from energies of:

 

  • being generous
  • feeling detached from your blog content
  • giving little to no thought about traffic and profits metrics

 

Observe many top bloggers. Most blogging pros blog from an abundance consciousness. Picture the time, energy and practice that goes into publishing dazzling long-form content for 1, 2 or 10 years. Bloggers like Neil Patel prove how blogging abundantly leads to stunning worldly success and immense personal fulfillment.

 

I feel happy knowing that my long-form content provides readers with thorough solutions to solve their blogging problems. But publishing each piece of long form content consumes many hours spread over days of my life, all for a single piece of content.

 

Thinking abundantly means:

 

“I will set aside many hours spanning days to create and publish an in-depth, detailed, eye-popping long-form blog post to reach as many people as possible through my email list, Google and social media with the single blog post.”

 

Versus hastily trying to string together a high volume of thin 600 word posts that make little impact you publish a rich, 2500 word plus, detailed masterpiece that drives 20 times the amount of targeted traffic that ten, 600 word, thin posts drive. I know; I experienced this phenomena first hand.

 

Blogging gets easier if you do a phenomenal job with each post. Blogging gets harder if you do a mediocre or poor job with each post. Developing your abundance consciousness influences you to do a phenomenal job with each post.

 

Tips

 

  • meditate daily; expand your awareness to face, feel and release poverty-conscious fears
  • surround yourself with highly successful, pro bloggers to follow their abundant lead
  • be generous to the point of largely detaching from outcomes like traffic and profits

 

Be forewarned; most of you grew up in poverty conscious environments because humans tend to think in terms of fear, scarcity and loss in money and business terms. Blogging from an abundant energy may feel highly uncomfortable at first. While most of your family and friends only work for money you blog for free for a long time to gain skills, exposure and credibility. Face, feel and release fears fueling your poverty consciousness to develop your abundance consciousness.

 

Thinking, feeling and blogging abundantly positions you to blog long-form-style going forward. Feel generous. Be detached. Write and publish thorough, in-depth content to experience the greatest blogging success.

 

Do Thorough Research

 

How can you write long-form content if you do not have the knowledge necessary to write in-depth blog posts?

 

Do thorough research to write and publish long-form content. In essence, long posts seem to be knowledge acquired repackaged into content delivered in your writing voice. Every point I make in this post began as due diligence. I followed bloggers, read their posts, took mental notes and share this long-form post.

 

Researching occurs on two levels:

 

  1. research for a particular blog post
  2. research blogging in general

 

Publish thorough content by gaining ample, specific knowledge to fill a long blog post. But research blogging in general to gain enough experience in order to write a well-rounded blog post.

 

I spent years reading blog posts, taking mental notes, reviewing mental notes and learning how to deliver my knowledge through long-form blog content. Blogging is a serious skill. Writing long blog posts requires experience and a certain level of mastery. Pro bloggers appear to make blogging look easy but all appearances are illusions. In reality, what seems easy consumed 1000’s of:

 

  • learning
  • study
  • practice

 

blogging hours. I easily write a 2500 word post now because I read and studied thousands of blog posts and practiced writing for 1000s of hours since 2008. Think back on the last 13 years of your life to better understand how much time and energy I gave to blogging.

 

Thirst for blogging knowledge. Research your niche inside-out. Read voraciously. Acquire enough knowledge to publish thorough content with confidence.

 

Tips

 

  • read top blogs in your niche
  • take notes
  • take mental notes
  • study notes
  • apply your new-found knowledge to your blog

 

Link to valued resources to:

 

  • beef up your long-form content
  • give credit to sources
  • bond with influential bloggers in your niche

 

Linking to pros in your niche leverages your presence. Top bloggers tend to bond with bloggers who publish valued content. Influential bloggers expand your reach by promoting your blog posts to their tribes.

 

Write 2500 Plus Word Blog Posts

 

Write and publish 2500 word blog posts to hit the long-form content mark.

 

2500 words seems to be agreed upon by:

 

  • bloggers
  • readers
  • Google

 

as a solid benchmark for constituting a long-form post.

 

Camels, Nizwa, Oman

Camels, Nizwa, Oman

 

I never encountered someone who finished reading a rich, thorough 2500 word post and complained about the post being short-form, thin and not meaty enough.

 

Skilled bloggers also hit the mark with 2000 word posts. Various topics seem best covered in 1500 words. But if you want to please Google and your readers aim for 2500 words or more.

 

Note; ensure each of the 2500 words makes for a valuable blog post. Never write filler to bloat posts. Long, bloated blog posts impress no one. Focus on publishing value, add ample details and hit that 2.5K word count.

 

Create an Outline with Headers

 

Create an outline for your long-form content with headers to lay a rock-solid foundation for your blog post.

 

Outlines add clarity to your thinking process. Thinking clearly allows you to publish long-form content because you have ample headers-topics to flesh out generously.

 

I never could publish more than 1500 words without a blog post outline. Even being in the writing flow rarely overcomes the crutch of trying to piece together one sustained thought sans outline for 1500 to 2000 words. However, setting up an outline with 5 headers makes fulfilling 2500 words a breeze. Imagine writing 400 words for each of the 5 headers. Add an introduction and conclusion to easily reach a 2500 word count.

 

Think in step by step fashion to lay out your blog post. Add steps logically. Think through each step to take in your mind. Craft headers around each step.

 

Frame an outline as a skeleton for your long-form content. Filling the post with ample content seems less challenging after you create a comprehensive outline for the blog post.

 

Bloggers often struggle to publish thorough content by attempting to free-style blog posts without an outline. Attempting to write 2500 plus words without a skeleton-outline challenges even seasoned writers because outlines let you organize your thoughts.

 

Writer’s block waits around the corner for every writer with a chaotic, disorganized, disorderly mind. Crafting outlines simply adds clarity, order and organization to your thinking – and writing – process.

 

Add as Many Details as Possible through Your Content

 

This is the most important step after developing an abundance consciousness.

 

Add as many details as possible to create a robust, valuable blog post bursting at the seams with delicious benefits.

 

Adding a high volume of helpful details prevents you from creating filler content. Avoid publishing bloated blog posts. Cease creating wordy content. Publish highly detailed, in-depth content to make a seismic impact with each and every word.

 

Long-form blog content challenges both bloggers and readers. Bloggers often feel intimated by publishing 2500 plus words for fear of running out of things to say. Readers need to stick around long enough to read the entire blog post for extracting as much value as possible.

 

Be comfortable with drilling down each header to add:

 

  • sub headers
  • bullet point lists

 

Be generous. Give away the farm. Make each detail count. Make each word count. Being highly detailed simply lets your in-depth, 2500 word blog posts shine. Adding ample details obliterates the idea of adding filler or bloat to blog posts. I fear not bloating posts because sharing enough details lets me reach 2.5K words with ease. By the time I drill down each header I seamlessly hit 2500 to 3000 words or more.

 

Being:

 

  • generous
  • relaxed
  • patient
  • persistent

 

plays a chief role in publishing a hefty number of details. Most bloggers rush ahead to publish a long post from energies of fear. Blogging from fear guarantees you either publish thin, shallow content or fulfill some imagined, bigger word count with bloated, low-quality blog posts.

 

Be generous. Slow down. Calm down. Give your readers the full picture. Share a high volume of details to publish high quality long-form content seamlessly.

 

Practice Writing Offline

 

Writers often complain about not being able to write 2500 words for a single post.

 

Not being able to write that many words suggests you seem to be an unskilled, less than confident writer. Write often offline. Practice writing 500 words offline daily. Gain writing confidence. Get clear on your writing skills. Strengthening your writing muscles makes creating 2500 words easy.

 

But like your bodily muscles, neglecting your writing muscles leads to writing atrophy. Most bloggers struggle to write both short and long form content because they rarely if ever practice writing. Why would writing come easily to you if you rarely practice writing?

 

Volcanic ash sunset, Jimbaran, Bali.

Volcanic ash sunset, Jimbaran, Bali.

 

Do not write solely for publishing blog posts. Write offline. Fill a Word document with 500 words daily. Scrap the document to detach from your writing. Commit fully to your daily writing practice regimen. Eventually, writing and publishing 2500 words for a single post feels easy. But you better practice writing daily for years if you want to reach that point of writing ease.

 

Be all in. Skilled bloggers seem to be skilled writers. Skilled writers publish long-form content seamlessly.

 

Practice writing daily to position yourself to publish in-depth content.

 

Tips

 

  • find a quiet spot
  • open a Word document
  • write 500 words on any topic
  • trash the document to detach from your writing

 

Conclusion

 

Be abundant.

 

Pay close attention to successful bloggers.

 

Most top bloggers publish long-form blog content. Success tends to flow to bloggers who give freely because you get what you give.

 

Allow this abundant idea to sear itself onto your mind.

 

Publish long-form content to free yourself through your blogging campaign.

 

Your Turn

 

How do you create long-form content?

 

What tips can you add to this list?

 

Does your audience prefer short-form content?

 

You can share your thoughts below.

 

  1. Lisa Sicard says:
    at 2:01 pm

    Hi Ryan, I’ve done a few but I live in fear of doing more because of time. I need to break it up into chunks to get it done!
    It’s just not the post itself but the images and videos etc, everything that goes with it! The longer it is the more you need. But in chunks, it would be easier to accomplish that.
    Thanks for your tips on it, Ryan.

    • Ryan Biddulph says:
      at 7:33 pm

      Doing it in chunks is the way I overcame that same fear Lisa. Going long-form feels easier if you give ample time to build up the blog post one chunk at a time.

  2. Nand Kishore Srivastava says:
    at 3:52 pm

    Hey Ryan,

    This post is a real help since we all struggle to write long-form content. Writing with fear energy and solely for business makes us uncomfortable to create long-form content. You wrote it so well, I was thorough with the content till the end.

    Thanks for help & support, Ryan!

    • Ryan Biddulph says:
      at 4:02 pm

      Thanks so much for reading Nand šŸ™‚

  3. Anthony Gaenzle says:
    at 9:09 pm

    Long-form content has definitely had an impact on my blog. I don’t go for the 2500-word pieces (at least not yet), as a lot of my articles on my site are from guest bloggers and I don’t want to ask too much from them. However, I have moved from the 600-word posts to somewhere around 1500-word posts. Since then, I’ve seen about a 5% decrease in bounce rate, and about a 10% increase in time on page. Obviously, as these stats improve Google notices and search results follow. Thus, my organic search traffic has also been on the rise. Great advice you offer here, and it’s advice that all bloggers should follow!

    • Ryan Biddulph says:
      at 10:01 am

      Well done Anthony! I too noticed growth across various metrics without putting in more effort. That is the cool part. That is what bloggers miss; putting in less effort by publishing 1 long-form piece of content less frequently amplifies your success exponentially.

  4. Palash Nag says:
    at 1:56 pm

    This post is pretty amazing. The one thing that inspired me was to have an abundance mindset while creating content. As a blogger, one should understand that the world has everything for them they need to create content upon. It was pretty touching.

    Thank you so much Ryan for this post

    • Ryan Biddulph says:
      at 4:34 pm

      Hi Palash,

      Thanks brother. I am still learning that abundance lesson daily. We are always cared for when we believe his idea in mind, first.

  5. Ankur says:
    at 10:46 pm

    Perfects tips for new bloggers. I love writing long form content. Actually, almost 75 to 80 per cent of my total content is long. Quite long, with a proper sequence, optimized headings and sub headings, images, charts, graphs, bullet points.