Do You Make this Blog Leveraging Mistake? |

July 9, 2026 blogging tips 🕑 5 minutes read

Opotiki New Zealand

I get emails from fancy dance-y agencies in my spam folder daily.

I get emails from struggling blogger outreach specialists in my spam folder daily.

I get emails from struggling solo bloggers in my spam folder daily.

Each possesses good intentions on some level at least. I admire the collective hustle. I even believe most want to build mutually beneficial relationships.

But every one makes a critical blogging error related to leveraging.

Blogging Leveraging Mistake

Every one leverages a failing strategy wasting:

work
time
resources

Wasting work, time and resources (ok I meant to say “money”) does not free you from time and location.

Wasting each binds you to time and location.

The fancy agency outreach guy or gal sits in front of their laptop to research a site known as Blogging From Paradise Dot Com. Some do solid homework; a few address me by name. That’s good. Any human who gives you 5 seconds of their time to learn your name at least emits a partially genuine approach.

But the leveraging error remains.

Gross inefficiency.

Obvious ineffectiveness.

“Let’s try to earn trust by spending 5 minutes on this guy’s blog. We will offer something enticing that he cannot refuse.”

Sorry.

Unlike The Godfather I refuse them all.

I do not own a race horse. Leveraging me seems tough because I drive organic traffic through:

my own steam
my own content
my blogging tribe

Strangers who try to convince me that I need them – based on doing 5 minutes of research – do not understand how I operate. This is mistake number one.

Clearly, if they did their homework, dropping two to three genuine comments on Blogging From Paradise Dot Com proves that they know how to get my attention. Buying my online course? Taking that route arrests my attention span. Purchasing one of my eBooks? I take notice, of course.

Agencies Have Money to Burn……Solo Bloggers Do Not

Let us move on from the agency folks with money to burn.

Agencies can hire people to do repetitive stuff to eventually hit the mark. Pay a lot. Charm the blogging pants off of a blogger here and there. Goal achieved.

Struggling blogger outreach specialists and solopreneur bloggers typically do not have money to burn.

This is why the “ready, fire, aim” approach based on cold blogger outreach wastes:

time
work

Cold pitchers waste monumental time chasing strangers who do not need their services.

Cold pitchers waste more time following up with strangers who do not need their services.

Cold pitchers learn something brutal eventually; most if not all of their cold pitch emails go directly to spam.

The pros they NEED delete spam emails without looking. Perhaps pros scan spam for a moment to catch a few legit emails. But likely not.

Would you like to spend the next 5 years donating cold pitch emails to spam folders world wide?

Leveraging Failing Strategies Wastes Time and Work for Meager Gains

Look closely at their leveraging error.

Reaching out to a ton of non-targeted people is like knocking on the doors of strangers. Almost every one slams the door shut in your face because none asked for what you offer BEFORE you offered it.

I call this pseudo-leveraging at best.

Agencies pay clever people who convince a few to keep their toe in the door.

Solo specialists and bloggers cannot.

All of these types look past the clearly most obvious way to leverage:

publish highly detailed, targeted, long form blog posts consistently
engage in genuine blogger outreach by helping fellow bloggers with no strings attached
form strong bonds with loyal readers

Follow these strategies consistently.

Drive passive traffic; that’s leveraging.

Gain freedom from time and location as your content and connections send referral traffic to your blog around the clock; that’s leveraging.

Build assets not a time-consuming, inefficient job. That’s leveraging.

Do the smart work now to be free later.

Build something that works for you so you need not convince random strangers that your blog or business is worth a backlink.

The Smartest Blogging Decision

Build content that works for you 24-7, 365.

Envision each blog post to be a brick of your blogging mansion.

Blog like a builder not a beggar.

Help bloggers without asking for anything in return. Earn their trust. Capitalize on referral traffic.

Trusting bloggers who love your content:

point backlinks to your blog (referral traffic)
promote your blog posts on X, Facebook, LinkedIn and Blue Sky (referral traffic)
buy your stuff and drive referral business

Content and connections send highly targeted traffic, customers and clients to you.

It doesn’t get any more efficient than that.

Consider the Alternative

People try to tell me that I need them. But since most of their emails wind up in spam I do not see them.

That’s a problem.

A few wriggle through to my inbox. But I still have not seen the solo blogger, outreach specialist or agency guy or gal wise enough to drop a genuine comment on Blogging From Paradise Dot Com before pitching me.

Picture this analogy.

Imagine trying to push open a padlocked door.

The cold outreach specialists attempt to achieve that feat with me.

Wise Bloggers

Wise bloggers get to know me by reading a few of my blog posts.

Even wiser bloggers pay close attention to the genuine comments I publish to their blogs and say to themselves:

“I betcha that dropping similar detailed, genuine comments on this guy’s blog is the quickest way to earn his trust, get his attention and build a mutually beneficial relationship. I’ll do that consistently.”

Smart bloggers! I mean that.

Help helpful people. Make friends with helpful people. Amplify your collective success.

The agency folks, solopreneur bloggers and outreach specialists have no time for this smart approach.

But that’s why they’re talking to a padlocked door with nobody home in the spam folder.