Is Your Blog Content Easy to Share?

Nueva Arenal Costa Rica

Look below.

Note my social media share buttons.

Spot related posts below all content here.

Peep my home page. I scroll 12 recent blog posts.

I make content easy to share before billions of social media users. I also make it easy to find recent posts and related posts.

Consider this 1-2 punch. Finding recent and related content seamlessly and sharing it for billions makes my blogging job easier. I enjoy life offline. Generous readers promote Blogging From Paradise posts through:

• X
• Facebook
• LinkedIn
• Blue Sky
• Pinterest

I Can Only Do So Much

I can do only so much solo. I am one guy. I also circle the globe non-stop.

Publishing content to share with my:

• email list
• X
• Facebook
• LinkedIn
• Blue Sky
• Medium

is my job.

I can handle that.

I put the ball in your court after that.

I can only reach my tribe. Granted; the tribe grows steadily.

You give me exposure to your blogging tribes with each generous social share.

Why do you promote my content?

I make it easy to share.

Beware Superhero Blogging Syndrome

The old me considered myself a blogging super hero.

I tried to do it all solo.

This didn’t work well.

I eventually spotted the syndrome. Wanting all the credit motivated me to do all the work. I did not trust my readers. Lacking trust influenced me to be a blogging lone wolf. I removed social share buttons, removed related posts and scrolled just 6 posts on my home page.

I removed my tribe from the equation.

Referral traffic dropped.

I worked harder.

Referral traffic dropped.

I burned out.

I nudged my ego to the side.

Together we do amazing things for one another. Solo? We barely accomplish anything.

Scour your blogging strategy. Do you play the role of blogging super hero? Do you try to handle everything? Or do you tap into the leveraging power of building a loyal blogging community? How easily can readers share posts on social media? Do readers have easy access to recent blog posts? Do readers easily see related blog posts?

Cede Control

I cede control to hand you the referral reins.

Initially, I resisted embedding social media share buttons. Why would I send readers to social media to read my content?

I’ll tell you why; potentially billions still point back to my blog. Readers who share my blog posts to Facebook point a global audience back to Blogging From Paradise Dot Com. Readers leave my blog but to point social media users back to my blog. Does that sound like a loss? Or does it sound like gain?

Accept the trade off. Sending people offsite to direct social users back to your blog is a wise move. Restricting reader options is a questionable strategy until massive, heavily-targeted traffic flows to your blog daily. Few bloggers reading this post have reached that point. I say this as a guy whose blog generated over 8,000 views last week. Onward and upward, folks! We are just getting started.

In some ways, working with X, Facebook, Pinterest and Blue Sky makes sense. Accessing billions sounds like a good idea. Influencing readers to point social users back to your blog sounds smart. Camping out on social media for hours daily is not a good idea. Think like an owner not a renter. Spend the bulk of your time on your blog.

Hand the Reins to Readers

Drive referral traffic.

Embed social share buttons. Point readers to related content. Direct readers to recent blog posts.

Make it easy for readers to share posts to billions. Conquer your fear of ceding control. Overcome your desire to be a control freak. Put the ball in your reader’s court. Give your tribe the opportunity to amplify your reach exponentially. Surrender. Stop being a blogging lone wolf. Allow loyal followers to bridge the gap between your blog and the outside world.

Bonus Tip

OK.

We got the social sharing tip out of the way.

But now you and I drill down to the nitty-gritty.

Is the content easy to share in terms of:

• quality?
• depth?
• credibility?

I can make it easy for you to click a button offering my content exposure before potentially half of the world’s population.

But would you do it?

Why would you do it?

Does sharing my content on:

• X
• Facebook
• Blue Sky
• LinkedIn
• Pinterest

make you appear to be credible?

Bloggers share detailed, practical content. Bloggers need to trust content as being truly helpful before sharing it via multiple channels.

Admittedly, most bloggers come up short in this regard. Everyone tries. Few learn how to write a practical long form post.  Fewer practice sufficiently enough to do it successfully.

Bloggers share content to help their tribes. If your blog posts are not truly helpful…….your content is not easy to share.

How do you overcome this obstacle?

Practical Tips 

• publish long form blog posts
• solve one pressing problem suffered by readers in your niche
• list practical tips to baby step readers from problem to solution
• inject personal experiences to AI-proof your blog and to earn credibility

Practice writing. Gain skills, confidence and clarity.

Connect with readers.

Go above and beyond the normal blog post creation process of writing about whatever’s on your mind.

Pump the brakes on your publishing schedule if necessary. Publish in-depth content. Do quality control.

Make it easy for readers to trust your content.

Give readers a clear reason to share your content for their tribes.

Practice!

Write, write then write some more.

Publish at least one blog post weekly to remain relevant.

Conclusion

Blogging: you need to do it by yourself but you can’t do it alone.

Sit with the paradox for a while. Think it through.

Researching, writing and publishing share-worthy posts is your job.

But since you can’t do it alone, embedding social share buttons and trusting readers to drive referral traffic is their unofficial “job”. Here’s the kicker; their “job” is none of your business because they do not need to do it. Nobody’s holding a gun to anyone’s head here. I never expect my readers to do anything for me. Believing that they owed me anything would be arrogant on my part.

Focus on what you control. Publish in-depth content to solve a problem suffered by your readers. Let readers happy with your dazzling content share it across their marketing arms.

I opened my LinkedIn app a few moments ago.

What popped up in my main stream?

One of my blogging friends who I had not connected with in a long time has been drip-sharing my blog posts to LinkedIn.

I deeply appreciate her support.

She drills home the importance of solving a problem thoroughly and making it easy for readers to expand your reach with share buttons.

You have to do it yourself.

But you can’t do it alone.

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