Crete, Greece
Why are you here?
I wrote and published this blog post content.
That is why blog content dominates every other strategy.
No content = no engagement.
No content = no quality blog traffic.
No content = no blogging income.
Perhaps you found this post through my:
- email list
- Twitter profile
- Facebook profile
- LinkedIn profile
- 70,000 or so backlinks pointing to Blogging From Paradise through blog comments, guest posts, interviews or features
But you only arrived BECAUSE I created and published blog content.
Do you understand what I mean?
Content is money. Content is traffic. Content is engagement.
Social media content dominates less than blogging because you do not own social but do own your blog. However, social media content puts money in social media owner’s pockets. Logically speaking, if something puts money in the pockets of owners then you bet your sweet bippy that the social media algorithm loves new, fresh, unique content, favors the content and gives content top billing in front of 5 billion humans who use social media.
When you carve out your blogging niche from those 5 billion people then some see your fresh, unique social media content and visit your blog through social media.
This is why unique social media content dominates. Unique social media content relays people to your blog.
What About Google?
Do people NOT search for content on Google?
Nope.
People search for content via the Big G.
Blog posts dominate Google. Write and publish SEO-optimized blog posts to dominate Google.
Sometimes, Reddit and Quora posts reach page 1 but each site is tough to vet because waves of contributors add to these posts. Who knows their stuff and who doesn’t know their stuff via these posts? The Google algorithm has not answered that question effectively yet which is one reason why you see few Reddit and Quora results.
The Google algorithm does a damn fine job vetting the single blogger – or contributors – who create content for blogs because it is easier to trust 1, 2, 5 or perhaps a handful more contributors than attempting to vet 400 users contributing to a SubReddit post.
This is one reason why blog content is king on Google.
Any bum can open a Quora or Reddit account and add misinformation to a thread, spam their business or pull any of the typical crap one sees from time to time on Q and A sites.
Serious bloggers:
- buy their domain and hosting
- patiently populate their blogs with optimized content
- see the journey through to rank on page 1 of Google
Google knows this and tends to trust individuals blogging effectively on WordPress Dot Org blogs.
Plus, trusted bloggers dropping backlinks to your blog content offers Google another vetting factor to solidify your blogging credibility.
Is Offsite Work Important?
Offsite work is important but not as important as writing and publishing blog content.
No blog is an island.
If you only build it….they will not come.
Engage in:
- guest blogging
- genuine blog commenting
- genuine blogger outreach
- effective social media marketing
to bridge the gap between offsite readers and…..drum roll…..your blog content.
Offsite work is important AFTER you create the most important, critical, dominant aspect of blogging success: writing and publishing detailed, targeted content to your blog.
What Is the Biggest Challenge or Downside to this Content Creating Strategy?
New, fresh, unique content dominates.
Investing time to create new, fresh, unique content prolifically is challenging if not incredibly uncomfortable at times.
I’m not talking about reposting the same content to your blog and social media daily. I’m not talking about re-writing a few new sentences and re-publishing or updating a post.
Doing that never moves the needle with anything because the targeted traffic is in:
- new
- different
- unique
- fresh
- timely
- targeted content
This means sitting your ass down to start from scratch with every blog post and social media post.
But the seeming downside is in reality an upside because conquering this challenge – however uncomfortable and time-consuming the process – drives quality traffic and income.
It is difficult but do-able.
What is one upside to this challenging approach lost on most bloggers?
You will spend increasingly less time engaging on social media because your blog content, and social media content, in and of themselves, will drive organic, passive traffic and income without your heavy engagement.
Instead of staying up until 3 AM to reply to every social media notification you will begin to experience your unique content driving quality blog traffic and income for you, by itself, as you spend only 10, 15 or 30 minutes engaging fans and readers on social media daily.
You do not need to chat with 200 people daily to get 5 blog visitors when your dozens of detailed, targeted, unique posts drive 100, 200 to 500 blog visitors and more to your blog from social around the clock on their own.
Again guys; you will feel challenged to create a high volume of unique content through social and your blog, from scratch. But the upside to this strategy is succeeding without burning out via engagement.
My blogging mentality is this: do the work which does the work for you so you can get offline to circle the globe as a full time digital nomad.
This is why I spend ample time challenging myself to create unique content. Content dominates and allows me to get offline for hours daily to enjoy freedom while it works for me passively, around the clock.
Everything Comes from Creating Content
I recall watching a TV show a while back.
One media magnet paid $100 million plus for a Buzzfeed type site.
Someone asked him why.
He said: “Content”.
Human beings writing and publishing blog posts for the site generated:
- comments
- ad revenue
- affiliate revenue
- a $100 million USD buyout
Engagement is necessary but it is a much farther second than you think or how most bloggers treat it.
Owners, founders and power brokers create. That’s where the money is. Engaging people who like your content is important but not at the expense of creating unique, fresh content for your blog and social media on a frequent basis.
What About Content Frequency?
Publish detailed, unique, targeted content to social media daily. Social moves too fast and 5 billion people want to know to publish at a less frequent clip.
Publish detailed, targeted content to your blog at least weekly or every 2 weeks to be timely. I would advise against publishing multiple posts weekly unless you can write 1200-1500 word’s worth of targeted, unique, sizzling content at a greater clip.
Newsflash; few bloggers can pull that off until practicing for a very long time.
Think Quality and Quantity Over a Long Time
Publish quality blog and social media content for a long time to reach a high quantity of content.
Bloggers think in terms of minutes instead of wisely thinking in terms of months and years.
Conclusion
Remember that everything online comes back to content.
Content is the origin.
Content is the starting point.
Content is king.
Google, Facebook and Twitter are worthless without human beings creating unique, new content on a regular basis to drive traffic, engagement and income.
Traffic, engagement and income only happen because of content….first and foremost.
Do the offsite work but remember that creating unique, fresh blog content dominates.
When you do use social media just remember that creating unique, fresh content for these sites prospers owners, appeases the algorithm and drives quality traffic and income to your blog through social, too.
Blogging Resources
