Each post I publish to Blogging From Paradise Dot Com potentially works for me 24-7, 365.
Google may change policies. But I own all posts published to my blog.
I treat each blog post like an asset. Google may change the algorithm. But that does not erase my assets. Blogging From Paradise can disappear from page 1 of Google. But 4 billion people use Facebook. Millions use Reddit. Tens of thousands of backlinks point to Blogging From Paradise Dot Com from blogs.
Google can disappear tomorrow but my assets draw traffic from multiple channels. Perhaps I would take a hit yet everything would grow at a slower clip temporarily before picking up again as I shifted my focus.
My Asset Viewpoint
Blog posts act like employees working for my blogging company. But blog posts do not ask for a salary. Blog posts do not eat; none take breaks. Blog posts do not sleep. Blog posts possess no bias.
Blog posts are assets. I sleep. The assets drive organic traffic through multiple channels. Some channels vanish. But blog post assets find organic traffic through other channels. Some channels become increasingly popular; my posts generate increased exposure through those channels.
Blogs work for you around the clock but only if you prioritize publishing blog content.
Frame Posts as Lifetime Employees
As long as I pay for my domain and hosting, my blog posts become lifetime employees.
Whatever happens offsite does not erase what I own onsite.
Imagine if Google vanished tomorrow. Most bloggers dependent on Google would go away, too. Note; I do not predict this scenario unfolding anytime soon.
Yet depending on anything outside of your blog is a bad idea. Bloggers control their blogs. Bloggers control nothing offsite. We yield no power offsite. Google does what works for Google. Facebook does what works for Facebook. Wise bloggers do what works for their blogs.
Why would I trash what I own unless I published a real stinker?
I am quick to trash poor social media content created in haste. I do not own the content; I can delete those suckers because the algorithm tends to bury everything sooner than later on social media.
Not so with my blog.
Blogging From Paradise has no algorithm. I do not bury my blog posts. I give my posts as much exposure as possible; this is one reason why I do not bury content. I promote my content. I see each post as an asset. I salvage what I can through updates or rewrites.
Even if I appear to publish a stinker I can always rewrite content to save the coveted aged domain. Google loves aged domains as proven commodities. Completely refresh content to take advantage of the original publish date.
What Assets Would You Delete for Good?
Some assets need to go.
Consider trashing these posts:
off topic content straying from your niche (a blogging tips blogger covering personal development)
dated content (posts about Google Plus, Friendster, Vine or guest blogging for link farms)
personal milestones with no niche relevance (publishing a post about your wedding, etc)
I considered publishing a blog post after Kelli and I got married in 2015. Being sentimental is OK yet how would that benefit bloggers who want blogging tips? Would the wedding post seem as relevant in 2025? Maybe for a 10th year anniversary but posts like this lose steam quickly.
I chose to publish a wedding-theme update to social media. People gobble that stuff up over there.
Overall though, do all you can to keep blogging assets.
