Cheltenham UK
Do you visit the post office if you have a hankering for Chinese food?
Hunger pangs assail you. Chicken with broccoli sounds delicious. Toss in some egg rolls. Don’t forget to order a crisp, clear cola. Fortune cookies? Let’s hope the restaurant doesn’t get stingy.
Let the above thoughts dance around in your dome for a few moments.
Now….do you decide to go to the post office to get a delectable dish of Chinese food?
Does this make sense?
No it does not.
People visit the post office to mail stuff.
People go to the Chinese food restaurant to get a mean dish of Chinese food.
Humans trust specialists.
New bloggers should pick one niche for this reason; we seek specialists who do one thing well.
The world perceives a “jack of all trades” type as he who masters none. Try juggling multiple businesses and/or jobs simultaneously. Attempt to earn trust as a lawyer, doctor, janitor, baby sitter and mail carrier at the same time.
Despite your best efforts, attempting to thrive while working 5 or 6 businesses and/or jobs is impossible.
Why?
Where your attention and energy goes, grows.
Choose One Blogging Niche
I chose the blogging tips niche for Blogging From Paradise Dot Com 11 years ago.
I decided to specialize since the world trusts specialists and looks past generalists.
I knew that if I wanted to enjoy a solid vegetarian meal, I would not visit the lawyer. Stopping by a vegan restaurant makes far more sense because the world seeks specialists who do one thing exceedingly well.
Bloggers who want blogging tips visit Blogging From Paradise Dot Com; at least that was my vision when I created this blog a while back.
I only cover blogging tips here, save the rare travel-themed post. Readers told me to write about my travels from time to time. I listened.
Anyway, covering only blogging tips carved out a decent chunk of the blogging tips niche for me. My blog became a wee bit of a go-to resource for bloggers jones-ing for blogging tips. I dissected the blogging tips niche inside out, upside down, backwards and forwards. Do you need mindset tips for bloggers? I share ’em here. Do you need practical blogging tips for building your blog? I disseminate ’em here.
My point is this; Blogging From Paradise Dot Com is all blogging tips all of the time.
Disciplining myself to cover only one niche made it easier for my blog to take off fairly quickly.
In a world of less than trusted blogging generalists who cover multiple niches, I covered one. Giving all blogging attention and energy to covering one niche built my blog into a trusted blogging tips resource (My readers words; not mine).
Practical Example
Picture the average blogger who wants blogging tips.
Imagine if said blogger visits a multi niche blog. Let’s say the multi niche blogger covers:
- blogging tips
- affiliate marketing
- work at home
- make money online
Scouring the blog yields 15 solid posts dissecting basic blogging tips. Not bad, but not highly impressive, either. Do you think 15 blog posts a blogging tips authority makes? Hell no.
Envision the same blogging tips hungry blogger visiting Blogging From Paradise Dot Com. 500 plus blogging tips themed posts pop up in front of their cyber eyes. Hmmmm……500 plus posts sounds more impressive than 15 posts.
But that’s not all.
Perusing even a few posts reveals in-depth, practical, long form guides baby stepping bloggers from problems to rich solutions.
Its gets even better.
Stumbling around my blog reveals that I created a complete blogging course for sale to land the highest quality backlinks. I also wrote and sell thorough blogging PDF guides masquerading as eBooks.
Who are you more likely to trust as a blogging tips mentor?
Some dude who published 15 underwhelming blog posts?
Or the guy who offers:
- 500 detailed blog posts?
- a soup to nuts online course?
- eBooks spanning to 83 rich PDF pages filled with dozens to hundreds of practical blogging tips?
How was I able to create such thorough content, both free and premium?
I never fiddled around with 2, 3 or 5 niches on a multi niche blog.
I sliced, diced and cut that sucker up into a heavy volume of practical blogging tips.
Since I have all the blogging time in the world to cover only the blogging tips niche I tackle it from many angles. BFP readers offer feedback like:
- “Ya know….I never thought about it that way.”
- “I had no idea how to do this before reading your post.”
- “I had no idea this blogging tip even existed.”
- “Oops…..I did not realize that I was making this blogging mistake.”
Specialists see what generalists never see.
How can you know one topic inside out by researching and writing only 15 blog posts?
Specialists publish a well-rounded blog. Specialists sell premium resources. Specialists know their niche like an expert does.
The world makes room for authority.
Everyone else follows.
Why Beginners Resist Picking One Niche
Most beginner bloggers fear going all in on one niche.
Burning bridges feels terrifying.
Dipping your toes into multiple niches seems safer.
But this is a mistake.
Imagine purchasing a domain name based on a multi niche blog.
What happens after you shed all niches to dial in on one niche?
For starters, your domain name becomes irrelevant. Good luck with confusing readers who expect content based on your domain name but see distinctly different content via your blog posts.
Conquer your single niche related fears.
Go all in on one niche.
Consider the offline world.
Do you trust generalists or specialists?
Every one tends to seek out specialists because doing one thing consistently allows you to do it well.
Doctors and lawyers spend ample time learning, practicing and mastering their crafts before gaining trust – and big bucks – through the power of specializing.
Professional athletes specialize for years before going pro.
I recall a basketball savant who practiced hoops for 10,000 hours before his 18th birthday. I trust him because I followed his career closely in my native New Jersey during his school boy days. He specialized diligently. Now he is one of the all time great guards in the history of the game.
Conclusion
Do one thing.
Do it well.
Choose one blogging niche.
Start with a specialist’s mindset.
