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Evergreen content wins.
Yet my feeds become polluted with trending content.
What gives?
AI is the latest hot blogging trend.
I recall dozens of fads rising and fading over my blogging career.
AI is more than a fad. But the promises made consistent with AI seem similar to the classic “something for nothing” driver fueling trends.
AI bloggers claim the “set it and forget it” nature of artificial intelligence yields quick riches with no work.
But the world corrects AI bloggers on an almost weekly basis.
Google, X, Facebook and LinkedIn all adjusted their policies to thwart the legions of AI accounts spewing artificial content.
What is my point?
Trends are trends for a good reason.
Trends come and go.
What seems relevant now becomes irrelevant quickly.
Imagine investing 5 hours to:
- research
- write
- edit
- publish
- market
a detailed, topical post that becomes worthless next week because the trend dies?
That’s frustrating.
Yet most bloggers follow this failing route.
Few experience the sugary sweet benefit of publishing evergreen content.
Evergreen content is forever.
Why Publish Evergreen Content?
One of the chief reasons for creating evergreen content is that trends pop around like a ping pong ball over the years.
Evergreen content positions your blog on a foundation of granite versus the quicksand of chasing impossibly quick trends which come and go like the tide.
I have seen many seeming game changers since 2008 but all came and went quickly.
I just put my nose down to publish timeless content which expands my organic reach no matter what trends or algorithms do.
Ultimately, human psychology is highly predictable.
Give readers evergreen practical content to accelerate your blogging success.
Do what works.
Stop chasing trends.
My Deal
I made many blogging errors over the years.
But I never chased trends.
I saw these fads come and go.
Meanwhile, bloggers who followed timeless fundamentals experienced slow, steady success.
I craved freedom.
I followed guidance from bloggers who published evergreen content.
Why would I deviate from strategies that always worked?
For example, creating genuine content and bonding with loyal readers always works. AI blogging cannot hold a candle to creating content from the heart and building relationships with fellow human beings.
Perhaps AI yields quick, temporary traffic surges. But the backlash awaits.
First, people revolt against artificial intelligence. From there, algorithms shift because big business fears losing profits.
Look closely to see this process play out consistently.
I already mentioned Google, X, Facebook and LinkedIn. But other well-known traffic channels follow a similar pattern.
How do these policy changes affect Blogging From Paradise Dot Com?
I AI-proofed my blog by:
- adding a heavy human element to my brand
- publishing evergreen content consistently
I give no thought to AI and all the algorithm drama related to artificial intelligence.
Peep this Example
Read this blog post:
How to Create Long Form Blog ContentÂ
As long as humans walk the earth, the evergreen practical steps I shared above remain true. My advice rang true when I initially published the post. My advice rings true now. My advice will be good money 5 years from now.
Evergreen content is forever.
As trend chasers and algorithm shifts create a cat and mouse game of eternal chaos, I consistently drive organic traffic with changeless, accurate content courtesy of my evergreen offerings.
Stop Chasing Money
Trend chasers seek scrilla.
Stop chasing money to cease following blogging trends.
Paper chasers come and go with trends.
Imagine a horse chasing a carrot hanging from a rod. The horse never gets the carrot because the rod always remains a few feet in front of the horse.
Paper chasers never get money because blogging income always remains well ahead of these bloggers. Trends live and die fast. Content based on trends lives and dies fast.
I’ll let you in on a little secret.
I capitalized on a blogging trend well over a decade ago by making money through guest posting content mills.
I am not proud of it. Yet I maintain transparency here.
I frame this as a trend since it died a sudden death after a particular Google algorithm update by Matt Cutts. He declared guest blogging for links to be dead. Content mills disappeared from page 1 results overnight.
What were content mills?
Basically, multi-topic blogs covering a dizzying array of niches. No multi-niche blogger builds authority because a jack of all trades masters none.
None of these sites oozed credibility yet Google *temporarily* ranked enough to make it worth my while.
I rode that guest blogging gravy train for a few years before it derailed violently.
Thank goodness I published some evergreen content – at that time – to drive steady traffic and income.
Chasing money netted me some blogging income but wasted some of my time. In retrospect, I should have spent that time publishing evergreen content to offer the gift that keeps on giving. Evergreen posts live forever, for all intents and purposes.
Lesson learned.
Frame Evergreen Content as a Full-Time Employee
All evergreen Blogging From Paradise Dot Com content works for me around the clock while I:
- sleep
- work
- enjoy time offline
I perceive each evergreen post published here to be like an employee working for the Blogging From Paradise Dot Com “company” passively, 24-7, 365. I create evergreen content-assets. Evergreen content-assets work for me consistently for days, weeks, months, years, a decade or more.
I never need to update evergreen content – with the rare exception – because timeless fundamentals need no updating. I cannot even imagine how much time I’ve saved by not needing to update blog posts consistently.
In a way, I see it like winding up an employee which works for you 24 hours a day.
Can you see why evergreen content offers you freedom from time and location?
Experience Freedom
My evergreen blog posts pop up in front of blogging tips hungry bloggers while I sleep, work or enjoy time offline.
Timeless content gives me freedom from time and location.
When I hit the sack in a few hours my evergreen posts will find bloggers around the world through multiple marketing channels like:
- X
- Threads
- Blue Sky
- YouTube
among others.
I sleep but my blog works for me.
Entrepreneurs build assets to be free.
Everyone else looks for work.
What Is the Catch?
Publishing evergreen content requires bloggers to exercise mental discipline.
Think timelessly.
Look past trends even if it feels tempting to cash a quick paycheck.
Think beyond tomorrow.
Build content on changeless fundamentals.
Think about basic human psychology.
People think like people whether it is 2025, 1 AD or 2000 years in the future.
People seek out helpful individuals. Helpful individuals build thriving businesses.
How do bloggers help readers?
Pros publish truly helpful, targeted, thorough content to drive:
- organic traffic
- blogging income
This will never change.
Ever!
Reference it via your next post.
People want guidance.
Offer guidance.
Case closed.
Conclusion
Publish evergreen content to experience freedom from time and location.
Look past blogging trends which are here today but gone tomorrow.
