Saigon, Vietnam
Do you suffer from blogging niche analysis paralysis?
Put your crippling niche selection fears to the side.
Keep three simple factors in mind to clarify the process.
Blogging gets easier by simplifying everything. Adopt the successful blogger mindset during niche selection to hit the ground running.
Some struggle terribly with niche selection.
Prevent this common form of blogging overwhelm.
You are choosing a niche not engaging in brain surgery or rocket science.
Starting with the right niche bolsters your confidence.
I boldly dove into Blogging From Paradise because I knew that the blogging tips niche worked for me and my future readers.
Keep these three factors in mind to choose the right blogging niche for you.
1: You Better Love Working It
Passion is the most important factor in choosing a blogging niche.
You better love blogging about that niche or you will struggle, fail and quit.
Make the work feel like the reward. Select a niche that you feel passionate about.
Most bloggers quit by skipping this step to get right to step #2 or step #3. The masses choose a blogging niche based only on demand and profitability.
What happens when no one shows up to read their blog? The masses quit.
What happens when no one buys their stuff, hires them or clicks their ads? The masses quit.
Why does no one visit new blogs? No one knows who you are because you have not patiently practiced enough to become skilled, seen and credible enough to attract traffic. Ditto for the reason why no new bloggers make money online.
First, you need to love your blogging niche. Being passionate motivates you to patiently practice when no one reads your blog and when you do not make even a penny.
Eventually, traffic and income flow through your blog.
But only because your passion fueled you from within when the outside motivators – money and popularity – did not seem to show up.
Practical Tips
- brainstorm 3-5 blogging niches that you feel passionate about
- whittle the list down to a single niche
- proceed to step #2 to research niche demand
2: Demand
Reader demand factors in to picking a blogging niche.
Sans demand, no readers show up.
For example, you may want to blog about puppy problems for chihuahuas whose parents work in the hospitality industry.
Perhaps 50-100 human beings on planet earth seem interested in such an obscure topic. But attempting to build a thriving blogging community from 50-100 human beings over a long term blogging career is impossible.
Why?
Imagine if 50 seem to be interested in your blog at first. 50 visit today. 30 visit tomorrow; life intervenes. 7 visit the next day. Perhaps 22 visit the following day. Picture this cycle persisting for a 10 year blogging career.
10 years from now, do you genuinely wish to be helping 8 people daily through your blog?
Gauge reader demand to build a large, loyal following.
Research:
- Google search
- Answer the Public
- Subreddits related to the blogging niche
- Quora groups related to the blogging niche
- Twitter hashtags related to the blogging niche
Do people chat it up in these communities? Do large groups of humans seem interested in this blogging niche?
If a hefty-sized volume of people discuss the topic, ask questions and look intently for answers then you have demand enough to begin blogging about that niche.
As far as the number of people, tabulate community members related to the niche on Reddit and Quora. Imagine if 50,000 and 40,000 respectively join a niche group. If 90,000 humans joined these groups to chat on only two Q and A sites it generally means that hundreds of thousands of people seem interested in the niche if not millions.
Gauge Google, Twitter and Answer The Public to observe search terms, search volume, number of tweets and tweet engagement and if established bloggers cover the niche.
Intuitively, after doing research, you will observe strong demand or weak demand and move forward accordingly.
Practical Example
Check out the “blogging tips” niche for aspiring bloggers.
Does it hold up?
Google Search for “blogging tips”
Millions of human beings have joined these communities. A healthy portion of those millions ask questions about blogging tips.
People tweet about blogging tips frequently enough.
Page 1 of Google suggests that a tribe of established, pro bloggers cover the blogging tips niche.
This reveals a strong demand for the blogging tips niche.
3: Profitability
Bloggers who intend to be amateurs can simply stop here.
Aspiring professional bloggers need to gauge profitability before picking a blogging niche.
This is an easy factor to consider.
Either:
- one other blogger earns blogging income through this niche or….
- ….you can create an online course, write an eBook, coach, consult or freelance in the niche
For example, at least one other blogger earns blogging income in the blogging tips niche. If they can do it, I can too. This indicates niche profitability.
If no other blogger earns blogging income through this niche – an incredibly rare circumstance at that – but you can create an online course, write an eBook, coach, consult or freelance then the niche is profitable.
Do not overthink this step guys.
People pay money for what people want. Does another blogger give ’em what they want? You have a profitable niche. Can you create something helpful and add a price tag to give ’em what they want? You have a profitable niche.
Some bloggers complicate this step by attempting to predict a future that never arrives or by engaging in complex calculations to gauge niche profitability.
You can write an eBook and create an online course about almost anything. Will people buy your eBook and course? Yes; people pay money for what they want. If you do not believe that, those are your money fears arising which you need to face, feel and forgive.
Cumulative profits from each of those income channels adds up to something appreciable. Literally, you can advertise just about anything on the planet. Toss in that income channel to make your niche profitable.
Fulfilling step #2 is key because enough people need to:
- buy your eBooks
- buy your online courses
- click your ads
to create a profitable niche.
Since you did your homework for #2 the niche should be highly profitable.
Conclusion
Dive in to niche selection today guys if you are an aspiring blogger.
Or perhaps doing a niche review can reveal why you struggle with your blogging campaign, to point you toward the right niche for you.
Happy niching!
