How To Pick A Blogging Niche

  June 28, 2022 blogging tips πŸ•‘ 8 minutes read
how to pick a blogging niche

Istanbul, Turkey


(Updated 6/28/2022)


Deciding how to pick a blogging niche is one of your most important decisions.


Picking the right niche for you and your readers often marks the difference between success and failure.


Selecting the proper blogging niche energizes you for a long, sometimes challenging blogging journey. Niching down targets your readers. Making the right niche choice helps to grow a thriving blogging business.


Ultimately, mixing your passion with a pressing demand forms the foundation for a professional blogging career.


Most bloggers have no idea where to start when it comes to selecting a niche. Chasing popular niches won’t work if you have no passion for covering these topics. Following your passion never works if no strong demand exists for covering this topic.


Struggling new bloggers make the common mistake of blogging about multiple niches interesting to them. Unfortunately, the world trusts specialists and deeply distrusts generalists. “Jack of all trades” types master none.


Follow these tips to pick a blogging niche that works for you and your readers.


1: Follow Your Fun


Passionate bloggers persist through inevitable blogging obstacles.


Choose a blogging niche that feels fun to discuss if you want to go pro.


Making money through blogging requires:


  • learning
  • studying
  • practicing
  • creating
  • connecting
  • monetizing


over years.


As these years elapse, passionate bloggers persist and everyone else quits.


Jimbaran, Bali


Blogging has to work for you if you want to stick with it during lean years. Picking a niche that feels fun to explore stokes the fire of an inner driver that never seems to be extinguished.


Write a list of 5-10 topics you feel passionate about. Consider what you would blog about even if no one paid you a penny because no one will be paying you a penny for a long time as you build your:


  • skills
  • exposure
  • credibility


Take this list of 5-10 topics to the next step.


2: Pinpoint A Pressing Problem


Vet each of these 5-10 ideas by searching for a reader demand.


Feeling passionate about a topic does not guarantee that readers want you to blog about the topic.


Demand dictates whether or not your passion can evolve into a professional blogging career.


Validate your blogging niche idea with:



For example, if you feel passionate about blogging query popular blogging-related keywords like:


  • “blogging”
  • “blogging tips”


on the above mentioned sites.


Do people search a wide range of keywords and key phrases related to these terms on Answer the Public and Google? Do Quora and Reddit users ask a high volume of questions related to each search term via these Q and A sites?


Determining keyword search volume on Google can indicate reader demand but simply seeing 100’s of keywords being queried related to these terms plus observing 100’s to 1000’s of questions asked on Quora and Reddit concerning these niches clearly indicates a strong demand exists.


Camels, Nizwa, Oman

Nizwa, Oman


Whittle down your list to 5 passions that clearly solve a pressing problem.


Matching your personal passion with a public demand makes for a viable blogging niche.


3: Pare Down to a Single Niche


Choose a single blogging niche from your list to become a specialist.


Admittedly, this may be the most uncomfortable step in the niche selection process because:


  • people feel passionate about multiple topics
  • the ego desires to express itself through multiple topics despite your reader’s demands for specialization
  • letting go niches triggers a “what if I covered that niche instead?” fear scenario that paralyzes bloggers into delaying, hesitating and subsequent analysis paralysis


Spend time in quiet. Think about the niche that feels most fun to discuss. What would you blog about before any other topic?


Pick that niche.


Being highly passionate about an in-demand niche positions you to go pro because inner drivers beat outer demand when both appear to be in abundance. A blogger who genuinely loves their niche persists until they become a niche leader because no:


  • stat
  • metric
  • worldly outcome


stops passionate people.


However, less passionate bloggers driven by outer demand (traffic, money, trends) quit blogging often because numbers on a screen scare them into quitting.


Being highly passionate about an in-demand niche positions you to go pro because inner drivers beat outer demand when both appear to be in abundance.Click To Tweet


Mildly passionate bloggers give up when they do not see traffic or profits metrics reach a specific threshold after a period of time since numbers drive them more than passion.


Passionate bloggers keep blogging because love, fun and service, not numbers, motivate them to blog. Eventually, if they keep blogging intelligently, the big numbers arrive.


Should You Run a Multi-Niche Blog?


New bloggers often want to begin blogging on multiple niches.


This is almost always a bad idea because changing niches with each post:


  • confuses readers
  • dissolves credibility
  • erodes trust
  • eradicates any sense of expertise


Granada, Nicaragua


Targeted blog readers help build thriving blogging businesses. Changing niches on a single blog un-targets your readers. Un-targeting readers leads to blogging business failure.


How can you gain reader trust when you lose reader trust with each post? Instead of following your “blogging and SEO” blog readers will just follow Darren Rowse for blogging and Search Engine Land for SEO. Humans seem conditioned to trust specialists and to not trust generalists. People believe someone who masters one niche inside-out and lose interest in someone who tries to master 2, 3 or 4 niches.


Would you trust a blogging tips blogger who offers you hundreds of detailed, in-depth posts, online courses and eBooks covering only blogging tips? Or would you trust a multi-niche blogger who offers 30 thin, weak posts about blogging tips?


Pick only one blogging niche to succeed.


4: Consider Niching Down if Appropriate


Niche down to cover a specific sub-niche if appropriate.


For example, Blogging From Paradise is a “blogging tips” niche blog. I did not niche down because the niche is not highly crowded or broad.


However, bloggers who choose the personal development niche may consider niching down to:


  • stand out in a crowded niche
  • explore fewer blog post topics in greater detail
  • establish authority more quickly with a specialized approach


Standing out from 20,000 personal development bloggers seems difficult. But niching down to a mindset training blog makes it easier to stand out. Selecting a tighter niche also allows you to become a niche authority more quickly by publishing fewer but more highly-detailed, specialized blog posts that rank on Google. Driving laser-targeted, organic traffic through these posts builds your credibility and blogging business.


As a practical example, Kelli Cooper of Life Made to Order niched down within the law of attraction niche to teach an internal approach centered on changing your mindset to enjoy worldly success. Most law of attraction bloggers cover the broad topic of how to get stuff through generic but less transformative strategies. Kelli mindfully decided to blog about the specific niche of:


  • going within
  • managing your energy
  • facing, triggering, feeling and clearing your fears
  • feeling better
  • manifesting your ideal life from a better-feeling, peaceful mindset (allowing in money, the ideal partner, etc)


Her blog and podcast appear on many top LOA resources lists because she niched down to stand out versus going broad to compete with a bigger pool of bloggers.


Note; for full transparency, Kelli is my wife but offers you a genuine example of how niching down in a competitive field can help you become a professional blogger. Her clients and customers find her almost exclusively through Google. Covering a tight niche in great detail drove Google traffic to her blog and she has never optimizedΒ a single post for SEO.


Decide if niching down makes sense for you.


Bloggers thrive in competitive niches but niching down makes it easier to specialize, stand out and thrive.


North Nicosia, Northern Cyprus


Selecting a tight niche drives highly-targeted, quality blog traffic which grows your blogging business.


However, blogging about broader but less competitive niches can also accelerate your success.


Consider niching down if it makes more sense to specialize.


Frequently Asked Questions


How Do You Choose the Perfect Niche?


Following the prior four steps helps you choose the right blogging niche for you and your readers.


However, beware how you define and feel about the word “perfect”.


Bloggers often delay picking a niche for weeks or sometimes months for their fear of missing out on the perfect blogging niche.


For example, new bloggers often mistakenly believe that the most profitable blogging niche is the best or perfect niche.Β  This crowd flip flops between the most profitable blogging niches daily for weeks because perfection-obsession induces analysis paralysis. Today, the most profitable niche seems like the perfect choice. But the second most profitable niche appears to be the perfect choice tomorrow due to greater growth potential in the future.


Meanwhile, the passionate blogger who picked an in-demand niche 3 weeks ago already drives 200 plus targeted visitors to their blog daily.


The perfect niche does not exist.


Simply follow the prior four steps to find the right niche.


What Is the Most Important Part of Picking a Blogging Niche?


The most important part of picking a blogging niche involves 2 steps:


  1. select a niche you feel passionate about covering
  2. match that passion with a pressing blogging problem based on research


Do not base niche selection on popularity alone because frontrunners struggle, fail and quit before succeeding.Β  Bloggers who select a niche based solely on Google traffic never put in the 1000’s of intelligent blogging work hours required to go pro because they lack the:


  • passion
  • desire
  • trust
  • detachment


to work for free for a long time.


However, do not blindly follow your blogging passion without doing market research. Passionate bloggers who do not vet their niche based on a pressing demand simply blog for themselves.


Join your passion with solving a pressing problem to find your blogging niche.




Pick your blogging niche then get busy creating detailed content and building relationships.


Selecting your niche is just the beginning of your blogging career.


Think about your passions. Do research to ensure that demand exists for your passions. Select one niche. Drill down if necessary.


Figuring out how to pick a blogging niche is not difficult if you simply match your chief passion with a pressing problem.

  1. Ryan Biddulph says:
    at 8:19 am

    I left a thought.

  2. Nathaniel Kidd says:
    at 9:02 am

    I think blogging about something you are passionate about works best for most. I admit there are some bloggers that probably can be successful without even if they do not blog about their interest or passion but for most (or at least me), it comes more natural I think to blog about something you are interested or passionate about and not necessarily something you may be skilled in.

    I like your point about niche-ing it down as well. If someone is searching a certain topic online, it makes it easier for the reader if the blogger is not all over the place with their blog. I think you create a connection and possibly a raving fan if your blog is niched down enough. Thanks for sharing Ryan.

    • Ryan Biddulph says:
      at 12:24 pm

      I’ve had a similar experience Nathaniel. Picking a niche I enjoyed made the blogging and networking process feel more natural to me. Seamless process, versus the struggles I had when I blogged mainly for profits many years ago….in a blogging galaxy far, far away.

  3. Prince Akwarandu says:
    at 9:56 am

    Hey Ryan,

    This is another super doper post. There are times we get into the “snack park” and find it difficult to choose the right snack, that which the body needs. This in conjunction adds to choosing the perfect blogging niche.

    I believe that there are no perfect blogging niches’. Instead, what we have bloggers who keep perfecting their blogging skills to meet people needs blogging the right way, in a particular manner. Just like you said: as a blogger, picking the right niche can feel both confusing and exciting. The is the hard truth some people may not want to concur to. When I started the write and blog niche, I had only about 19% of what writing and blogging actually is.

    Heck, you can laugh loud!

    I keep growing, and meeting new people. This post is a must-read for newbie bloggers and the already existing bloggers who are still confused on the blogging niche to pick and stick. It gives values and direction. I trust them to enjoy this post to the core. Thanks for sharing!

    – Prince.

    • Ryan Biddulph says:
      at 12:21 pm

      LOL Prince because I have been in the same blogging boat πŸ™‚ You are on the right track. The snack park analogy is good too. Some confusion at times but when we are picking for the right reasons it gets easy to choose the right niche/snack which works best for you.

  4. Adeel Sami says:
    at 10:52 am

    Hey, brother!

    My niche is “blogging” and I am totally loving it!

    I got the clear view after closely examining and reading your eBooks — That really made me stick to one niche.

    And since then, I am so loving every bit of it.

    That made me somewhat noticeable as well. πŸ™‚

    I am neither good or skilled with the “blogging” topic but just like you said, just following my passion and trying to be clear with my message with every single post I do.

    I’m not skilled in anything but sticking to one thing for a considerable time frame, it will help you to become good over the time.

    And that’s only possible if you follow your fun.

    Perfectionism is the never-ending thing and no one can be perfect. Thus, blogging is the never-ending subject where you cannot really say you’ve reached to the end of the “blogging” and have understood it all.

    Have fun, practice, and again have fun.

    Keep writing! Keep blogging! πŸ™‚

    ~ Adeel

    • Ryan Biddulph says:
      at 12:19 pm

      Have fun, practice, and again have fun.

      That’s it Adeel. This is the essence of what I do and how I chose my niche. I have fun with it. I practice. I keep having fun. You know you picked the right niche when this is the process πŸ™‚

  5. summer says:
    at 1:20 pm

    I feel like I am slightly passionate about a wide range of things. I can’t see myself honing down or just one thing. I have all of these ideas for blogging but they seem all over the board. Sticking to one topic seems so foreign to me…? What do you think, can my niche be people with creative ADD like me? Or should I just blog whatever I feel like for a while and see if there becomes a clear theme…hey that sounds like a good idea! Thanks for your advice lol!

    • Ryan Biddulph says:
      at 1:42 pm

      The only thing with blogging about a bunch of topics Summer is… you think you can grow a following of folks who sees you as an expert or authority in 2 or more niches? πŸ˜‰ Sure you can cover a few topics, and get clearer as you proceed. But I would let go any idea you can’t get clear on 1 topic, take a deep breath and choose 1 core topic, 1 niche, to cover. Then drill down a little bit. Again, you can techically really rock it out by blogging about your life, and your life’s interests, but that type of approach usually works for people with the last name Kardashian LOL. Blogging about 2 or more things confuses almost all of your readers. Because they gravitate toward you for your insight on a specific topic, then, when you change topics on the next post, they will say to themselves…”What?”, and of course, they will unsubscribe pretty quickly. Just sit down in a quiet room, take a deep breath, and set the intent to let go of all the distractions, slight passions, various topics, save the 1 thing that really really really makes your heart sing. It’ll come to you. Always does, for every human being. Have fun with it Summer!

      PS….I just wrote this blog post after reading your comment. It could give you clarity on your niche-seeking journey:

  6. Patrick says:
    at 4:40 pm

    Solid post. You could even split this post up and expand on every tip. They are all wells of information and good sources of ideas for good niches.

    • Ryan Biddulph says:
      at 7:30 pm

      Thanks Patrick. Funny you say that my friend; I already chopped this up a little bit via a guest post on Blogging Tips today and thought of fleshing it out through a series of either posts here or guest posts.

  7. DNN says:
    at 6:44 pm

    Hey Ryan…

    Isn’t this 1 line business rap bar so true?

    “Bloggers & internet marketers are silent rockstars, because we’re just as big as U.S. politicians.”

    I always tell people when it comes to blogging, write about something you’re passionate about. Want to do this freely. Reason being is money is not coming in anytime soon. Work at it. Craft like Craftmatic with creative marketing strategies.

    Here’s another rap bar for ya…..

    “They see me sitting pretty like vintage ads in Times Square Manhattan, along with Bloomberg & HSBC TV.”

    I’m a marketing artist and a lyrical arsonist with a creative art to this, who’s mental politics gets quite explicit.

    Love this blogging and content marketing stuff now. It took a while for it to kick in mentally, but now love it. It really does test your patience as an entrepreneur to see what you’re made of. You have to want to do this because it’s going to be a struggle to the top. You’ll pretty much fail your way to success. Just as long as you hang in there and keep pushing faithfully. πŸ™‚

    • Ryan Biddulph says:
      at 7:28 pm

      Spitting lyrics. Love it Drewry. The mindset stuff takes a minute to master, or to at least grasp. Only because I was so mired in doing stuff solely to get specific results it took time to gradually wean myself off of doing to get. I had to be content with doing mainly to give. That marked my turning point. Keep on keeping on bro, you’re doing it.

  8. Rahul Kumar Shandilya says:
    at 9:41 pm

    Hey Ryan,

    Wallah, Nice pictures! Most of us follow our passion but many of them just don’t get time and opportunity. They don’t know about it as well. There are very few who does that and I see you as one of them. I’ve marked the steps 2-5 for myself.

    • Ryan Biddulph says:
      at 9:31 am

      Great Rahul. I will keep the images coming bro πŸ˜‰

  9. Shantanu Sinha says:
    at 2:53 am

    Hello Ryan,

    I am passionate about so many things and sometimes I get mixed up, as for which one I should go and sometimes there are
    circumstances that we cant afford to follow up with our dreams.

    Its always better to go for a single topic at a time, it can help us as the mind would be completely towards it and
    we could be able to give our hundred percent into that niche.

    If we are not able to give our full to what we are in then its not worth for working over it. People get disappointed if they
    don’t succeed in what they are doing.

    Thanks for the share.


    • Ryan Biddulph says:
      at 9:30 am

      Giving your mind 100% to one niche is the way to go Shantanu, big-time. No more simple way to learn your niche inside-out and to develop a name in the niche too.

  10. VishwajeetKumar says:
    at 4:20 am

    Hello Ryan,

    Blogging is an Art. You have to adopt it and learn the things by practicing it. I prefer to choose a niche which I am passionate about and can help others. Blogging is all about to help others and it is only the way to achieve success with it. Thanks for writing this beautiful and illustrative post.

    Enjoy your Day πŸ™‚

    • Ryan Biddulph says:
      at 9:28 am

      An art indeed Vishmajeet. I learn, I practice, I hone skills, have fun and help others. You are doing the same at IM Blogging Tips πŸ™‚

  11. Praveen Verma says:
    at 4:35 am

    Always feel good to read your post. Here, you share very lovely tips to pick a blogging niche. It becomes very difficult for many people to choose a niche, who want to start a blog. In this post you have finished confusion related to picking a blogging niche.

    I like your all points and totally agree especially 1. Follow your fun and 2. Dig deep to see a delightful dream.

    Best wishes,
    Praveen verma

    • Ryan Biddulph says:
      at 9:27 am

      Both of those tips bring us into a higher energy space Praveen, right? I feel too many bloggers focus on hitting pain points alone, and the niche falls a little flat. Folks don’t just wanna get by; they want to live their wildest dreams too.

  12. JP says:
    at 5:33 am

    Nice to read the blog, really always follow the passion it will make us happy what we do, thank you the sharing.

    • Ryan Biddulph says:
      at 9:25 am

      This is the truth JP.

  13. Boty says:
    at 5:37 am

    Hi Ryan,

    First of all Excellent write-up.
    I followed my passion when choosing a niche. I Entered into movies.
    The only problem I face is low revenue in spite of high traffic.

    I would just like to alert anyone who plans on building a movies blog.

    • Ryan Biddulph says:
      at 9:24 am

      The money will increase Boty. The key? Addressing your money blocks. 1 of which is believing the niche is low revenue. Let that go and you will receive creative, profitable ideas that render useful service and net you a higher income.

  14. Pedro ::: Astute Copy Blogging says:
    at 8:18 am

    Hi Ryan,

    Great blog post as ever πŸ™‚
    Wish I had seen this before I started blogging…I would have avoided a lot of heartache!!
    Having said that, I eventually found my niche by following my heart and my passion – and today I help bloggers become astute at blogging!

    Awesome post!

    Best regards,


    • Ryan Biddulph says:
      at 9:22 am

      I wish I read it too Pedro πŸ˜‰ Following my passion for picking a niche has been the biggest game changer for me.

  15. Alex says:
    at 11:10 am

    Very good write up. I do suggest my friends who interested in digital marketing to always start with a blog. And they ask me what about to blog and my simple answer is Just follow your passion or what you are good with. Blogging & content writing is best entrance for online marketing community. Even people can blog in there own language too.

    • Ryan Biddulph says:
      at 11:17 am

      Exactly Alex. Blogging is a fine gateway activity for finding and building your online mojo, especially if you’re new to the online business world.

  16. Benjamin Ehinger says:
    at 11:47 am

    So glad to see your first tip is “Follow Your Fun”. So many so-called experts with blogging think it’s all about following the money, but that simply doesn’t work.

    I had a blog about kitchen and bath faucets and accessories that made a little bit of money, but because I don’t find anything about that subject fun or even interesting, I wasn’t able to stick with it. The same thing happened with about 6 other niches before I started to realize it was the niche, not me.

    Now, I blog about what I enjoy and love. I find it far more interesting and it’s the way I start my days, during the week.

    Love the advice in this post and anybody looking to really break through in blogging would be smart to take it!

    • Ryan Biddulph says:
      at 8:23 pm

      I had this experience a few times in the past Benjamin. 4 blogs come to mind. I ran a make money online blog, a self help blog, a blogging tips blog based solely on selling an eBook and an online business blog. At all once. 3, terribly LOL. All because I blogged mainly to get, versus blogging to follow my passion and to give freely of my time and talents.

  17. Chris DeeWaard says:
    at 12:14 pm

    Hi Ryan,

    Of course, we should follow our passion. We can be skilled at something but it probably wouldn’t be a good blogging niche. Example, I ran ion implanters in a semiconductor company. I was very skilled in what I did because I learned the ins and outs of the machines, but who would read a blog post about that? No one, most likely. You can be skilled at something but not passionate. People confuse these two things sometimes.

    My niche is to help provide blogging tips to new bloggers. Do you think that it’s too generalized? Should I pick something more precise like how to write blog posts, generate traffic, which plugins to use, etc? They are all things new bloggers will need to know to succeed.

    Thanks for these tips, great as usual.

    Have a good one……Chris

    • Ryan Biddulph says:
      at 8:20 pm

      That’s interesting Braniac I mean Chris πŸ˜‰ Good for you dude; you lost me at “ion”. As for your niche I feel niching down from blogging tips to blogging tips for new bloggers works well for you. As long as you stay on topic – as you have – and keep things simple and clear you will continue to grow your blog.

  18. Ahmad Imran says:
    at 3:47 pm

    Ryan, I have read a few blog posts on this topic – niche – and I can say that it was one the best write-up that I have come across. I can understand all the points and actually agree with almost all of them.

    One thing which you perhaps didn’t go into too much detail was about wide vs deep niche. You mentioned specialism vs. generality. Does it mean that the niche should be tight and well defined (opposite to General)?

    I am asking this question because my niche is “personal technology” which is a broad field. Within this, I write about Androids, Chromebooks and WordPress. I feel that it is OK to have more than one niches which can be bundled together under one heading. Any views welcome. Cheers for a great article.

    Linking your this post to my recent article as well. Thanks

    • Ryan Biddulph says:
      at 8:17 pm

      Thanks for the link Ahmad! I definitely feel you are doing A-OK with a broader field because the 3 topics you cover fit nicely within your personal tech subject. Each is a different field yet in its own way, 100% related to personal technology. So much of niching down has to do with clarity too. You are clear on your blogging subject matter so do an excellent job melding each topic with your brand. Many folks who go broad lack clarity and their blogs are a bit wide-ranging. You are clear though. I see it in the quality of your articles and the continuity of your blog and brand. Thanks much for the super comment.

  19. Donna Merrill says:
    at 8:16 pm

    Hi Ryan,

    Sometimes it is difficult to find our “passion.” Especially if we have many, I know…that’s me lol. I realized my passion was to help others many years ago. I went back to college in my 30’s to become a psychologist. But half way through, I seen through the bull. I’ve always been an intuitive counselor and made a nice living on that. I realized that I needed a piece of paper to validate myself to others. More Bull.

    That was the turning point! I knew I could help others any way I can. Although I still was doing my counseling, when the internet hit me, I figured there had to be a way to grab someone’s hand and help them out.

    I morphed into showing people how to blog effectively. I like teaching others that there are no limitations…you know that one well. Whatever is fun…do it. This is why I love when you inject having fun no matter if it is in writing or when you are chatting up on Facebook. It is the core message you can give to people.


    • Ryan Biddulph says:
      at 10:03 am

      I love you sharing your experience Donna and am so happy you dove into the blogging niche. I went back to school in my mid 20’s. Computer programming. Hated it. I did it to avoid interacting with human beings LOL since I disliked a prior sales job so much. After a winding journey here I am. With fun, anything is possible and limits dissolve into stepping stones.

  20. Manju Rai says:
    at 3:33 am

    Picking up a perfect blogging niche is not an easy task. I think we should always follow our passion and interest to write something innovative and out of the box. If you are good enough in engaging audience and delivering high quality content then you are definitely in the right track.

    • Ryan Biddulph says:
      at 10:00 am

      Good points Manju. I’d say to avoid thinking of the perfect niche because sometimes that adds pressure, believing you need some mythical, 100% clear, niche. Just pick a niche that’s fun to work, that you dive into to enjoy, and solve a pressing pro or help folks live their dream and all will be A-OK.

  21. Sue Slaght says:
    at 11:09 pm

    Ryan I was happy to hear about your wife’s blog. Such a perfect example of finding the right niche. It’s certainly a current topic in the blogging world right now. I so love your advice on following your fun. As one who is well into the second half of the game of life I can say the years fly by like the end of a toilet paper roll. Best to have fun at every possible opportunity.

    • Ryan Biddulph says:
      at 8:51 am

      I am all in on the fun thing Sue. No better way to enjoy the ride and to see greater success. It really is win-win on so many levels.

  22. Annie Caldwell says:
    at 3:47 am

    Hi Ryan, Thanks for the article, you are really helping us. and yes, we should follow our interest and passion so that we can do the things like fun. thanks again

    • Ryan Biddulph says:
      at 8:50 am

      Amen to that Annie. Our passion unlocks so much sweetness.

  23. Emenike Emmanuel says:
    at 8:55 pm

    Hi Ryan,

    Thank you so much for sharing. I got to know my blog following your number one point, and that’s my passion. I’m passionate about entrepreneurship, so I built a blog around business and marketing, though some times I chip in blogging tips.

    Generalist will never succeed in blogging and may never rank well except they have enough money to throw around.

    Thanks once again.

    • Ryan Biddulph says:
      at 8:52 am

      Ditto on your experience Emenike. I too have that passion. I see that energy shining through all that you do.

  24. Mohd Aktar says:
    at 5:28 am

    Very interesting article Ryan. We don’t try pick that niche wherein we are having a lack of interest. Lack of interest specifically means to lack of traffic. You can also choose niches other than technology, gadgets like traveling, hospitality, medicines, ο»Ώfor example.

    • Ryan Biddulph says:
      at 10:08 am

      Good point Mohd. When you lack interest in your niche, the audience senses it. Flip-side, when you are highly interested in and passionate about your niche your audience feels this too.

  25. Alex says:
    at 9:39 am

    Hi Ryan! I totally agree with you when you say blog about what you are passionate about not skilled. Unfortunately for new bloggers there’s a lot of advise online advocating for the reverse.

    • Ryan Biddulph says:
      at 10:46 am

      I hear ya Alex. Many desperate or greedy bloggers offer reverse advice just to reel in confused newbie bloggers. Following your passion is the way to go because it is fun, it purifies your intent and we live in a world of energy.

  26. Ozzy & Jo says:
    at 12:58 pm

    I know this is super important but finding your niche and voice is super hard. Been trying to do so on my main blog and now started another one – I hope I don’t fail here though it def more “niched” than my main travel anything sorta blog.

    • Ryan Biddulph says:
      at 3:18 pm

      It gets uncomfortable Ozzy and Jo, no doubt. I’d say to pick one of your passions and then niche down even a little bit and you are on the right track. So it looks like you are on the right track πŸ™‚

  27. Saad says:
    at 6:24 am

    Well, to be very frank, “niching” down when it comes to blogging surely is a great tip but it’s easier said than done.

    In fact, you cannot decide straightaway (in most cases) what niche to adopt. You have to go through a process of trial and error before opting for a niche from which your blog can gain considerable traction.

    Secondly, the downside of niched blogging is that you get “blogged out” pretty easily. It’s very difficult to keep coming up with quality content at regular interval about just one topic.

    So I believe this is what one should keep in his mind when deciding the niche for his blog.


    • Ryan Biddulph says:
      at 9:51 am

      Hmmm….I see those 2 ideas as mental blocks, or limiting beliefs, Saad πŸ˜‰ If you think carefully and patiently for days – which can be uncomfortable – you can niche down before creating your blog. I did it. No problem. But I had to release the mental block that it was tough, to do it.

      “Blogged out” is a mental block, a limiting belief, that is totally not true. Here’s why; ideas are limitless. No shortage there. But most bloggers are poor observers. Meaning, they allow fear to cloud their minds, and said fear suggests no blog post ideas in a tight niche, etc. But I can turn your comment into 4 blog posts. Like:

      1: How to Overcome Blogger’s Block

      2: How to Address Common Blogging Mental Blocks

      3: How to Niche Down Even if You Fear Niching Down

      4: How to Niche Down before Publishing Your First Blog Post

      All related to my niche too πŸ˜‰

      Thanks much for sharing.

  28. Stefan Ciancio says:
    at 5:42 am

    Great Tips! Such a great information.

    I agree with you that ”As a blogger, picking the right niche can feel both confusing and exciting.”And I have always been facing problems with Picking a Blogging Niche and was trying to hire someone to help me.

    I will tweet your post. Thanks a lot for sharing.

    Thanks a lot!


    • Ryan Biddulph says:
      at 11:45 am

      I dig your domain name Stefan πŸ˜‰ This feels confusing sometimes, or intimidating, but gaining clarity in what niche you choose helps fan the flames under that feeling of excitement and joy. Thanks for the tweet!