Eye boogers in my peepers.
Kelli and I had just woken. In the rice fields. In Bali.
Up and at ’em. We had to be at the airport by 6 AM for a flight to Bangkok. So Bali Joe sent drivers to pick us up bright and early.
Bali Joe runs a thriving, highly successful transport aka taxi business on the Island of the Gods. He picked a tight niche; mid-range to more affluent Balinese tourists who appreciate professional service, safe driving, conveniently finding his services (on page 1 of Google) and a pleasant driving experience.
Bali Joe and his drivers are passionate about their business and niche. The enthusiasm bleeds down, through the organization, to each of his drivers. Passion made everything go and formed the foundation for his success.
Seeing his thriving business reminds me of how important it is to pick the right blogging niche for you.
As a blogger, picking the right niche can feel both confusing and exciting. One moment, scary and befuddling. The next, exciting and thrilling and freeing.
I want to help you pick the ideal blogging niche for you.
This is *not* your traditional niche-picking post. I share a few ideas that may seem as familiar to most bloggers as a Kardashian would feel familiar living the life of a cloistered nun. This post may feel alien to you because it involves little research into stats, customers, data, needs, wants, supply and demand. But it involves serious introspection, clarity-finding and the sometimes uncomfortable stuff that 99.99999% of bloggers never, ever do.
I have followed these tips to turn Blogging From Paradise into what it is today. You can follow these tips to successfully pick a blogging niche that aligns with your values, your passion, your love and your willingness to connect with and serve others who resonate with your niche.
1: Follow Your Fun
When picking a blogging niche you can look outside of yourself at raw data to solve a pressing need or you can choose a topic which feels incredibly fun to cover, then you can follow steps 2-5 to niche that sucker.
Looking outside of myself for a blogging niche felt robotic, clunky and boring to me. Because I wasn’t basing my blog on something I felt passionate about, but on something folks were struggling with. Did I want to devote my entire blogging career solving some problem I did not feel super passionate about? Or that wasn’t fun for me to solve?
Some bloggers have immense success doing heavy research, crunching numbers and doing market metrics as step #1 toward finding a blogging niche. More power to them. I however see blogging as an energy game first and foremost, and by picking a blogging topic that felt fun to me, and tying this passion to a reader problem and reader dream, I have created something special in Blogging From Paradise.
What feels most fun to you? Blog about it. Where does your passion lay? Blog about it. What do you love doing the most? Blog about it. That fun-passionate-loving energy makes you both unstoppable and irresistible. Obstacles will dissolve like cowardly wussies in your presence while stark-raving, rabid fans will gravitate toward your niche and follow you into the depths of hell, if you want to grow your email list through a publicity stunt (Biddulph and Beelzebub?).
Ask yourself this question: am I so excited, eager and totally in love with my blogging niche that 6 months from now I’d stay up until 3 AM in the morning to work my blog, even after I haven’t made a penny through blogging yet?
If you *honestly* answer “yes”, you have your niche. But you need to tie your passion to a pressing reader problem.
2: Pinpoint A Pressing Problem
I am a pretty passionate dude. But I rein in my passion to solve a specific problem.
You can blog about virtually anything on earth and succeed but you want to connect your love, your passion or your fun with a pressing reader problem.
The core pressing problem of my blogging niche: folks struggling to build a successful blog. I tie my passions for blogging and traveling into solving this issue.
The second you solve some pain point, problem or struggle your blog goes from a cyber diary to a solution, because instead of having blogging diarrhea of the mouth (running on and on for hours blogging solely about your passion) you rein in that passion to create a useful, valuable, practical post that solves another human being’s specific problem.
Brainstorm different problems you can solve through expressing your passion to pick a blogging niche. You should be able to find at least 1 core problem you can address by exploring your passion.
It’s not just about sackcloth, ashes and problems though….
3: Dig Deep To See A Delightful Dream
You have found your passion. Super duper.
You matched your blogging passion to a pressing problem. A pain point. Great.
Now it’s time to turn your niche reader’s suffering into success, to pick an inspired, uplifting niche.
Because if my blog and niche was only about alleviating pain I’d be doing my readers a great disservice. Do I want you to just get by, in Survival Mode, barely skating through life by slightly outrunning your most pressing probs?
Oh hell no!
I want my readers to live their dreams. So I connect with my reader’s dreams by sharing images of myself living the globe trotting lifestyle. I also share smart blogging tips which lead to some awesome, fun-loving, happiness-inducing, joyous feelings when you follow these steps religiously.
Build your blogging niche around both the core problems and dreams of your readers. This helps you to connect with your audience on a deeper emotional level, carving out your niche.
4: Talents? Experience? Are You Good Or Skilled At Something? Beware This Mistake
Beware, my little Sweet Robbins!
If I picked a blogging niche based on “what I was good/skilled/experienced at”, I’d have become a:
- security guard blogger
- inside sales blogger
- janitorial blogger (I was on Texas Yule Log Patrol as a wee lad during my high school summers)
- 1 of 34 other skills I honed over the years
I’d never have become a blogging tips blogger…..because I wasn’t good at sharing blogging tips when new to the online world.
Blog your passion. If your passion includes skills you have already developed, awesome. But if your skills are not part and parcel with your passion, let go the skills and focus on blogging your love.
5: Get Hyper Diaper Clear On Niche-ing Down
If you don’t niche down you will deal with the niche shit hitting the fan down the road.
People love specialists. Generalists? Not so much.
I created Blogging From Paradise based on a tight niche: folks who want to retire to a life of island hopping through smart blogging.
Sure many non island hopping folks read my blog. Those hungry to gobble up smart blogging tips. And some sweet snaps of paradise. But any visitor to BFP instantly knows my target niche.
I recall Zac Johnson explaining a few weeks ago at Affiliate Summit East how you need to niche down, meaning ya pick a specific, tight niche of folks to blog for. This helps you to cover, to study and to flat out own that niche, inside-out, which benefits you and your readers, who are seeking a specialist devoting all of their attention and energy toward mastering 1 topic.
Example; let’s say that blogging about self-help floats your boat. Niche down from self-help to focus on coaching individuals who have an interest in a specific personal development niche.
My wife Kelli Cooper at Life Made to Order is a glowing example of someone who niched down effectively. She built a thriving blog by specifically targeting people who wanted to improve their lives by learning how to change their energy through the law of attraction. Kelli niched down to build a rocking blog that caters to a specific audience.
Are you having a tough time picking a blogging niche? How did you pick your niche? What tips can you add to this list?
Woohoo! Being a really really really smart guy it only took me eons to create a Blogging From Paradise page listing all of my eBooks by category. You have been asking me what eBooks to buy to solve specific issues. I listened.
Now you can easily sort through my 100 plus eBooks and shop for solutions that best fit your needs.
Click this link to see a categorized list of my eBooks.