Chumphon Thailand

Does the question “why publish blog posts consistently” dance around in your blogging dome?

I published one blog post daily over the past 3 months minus a short break.

I believe that to be consistent.

Most tend to agree.

I spent 45 minutes of my time preparing this blog post. I dictated the post. I edited the post. I will invest an hour to promote the post. Distributing this sucker through 25 channels works for me.

Why Publish Blog Posts Versus Social Media?

I set the rules here. I established the algorithm. No one handcuffs me. No One controls me. No one tells me what to do. No one tells me what I cannot do. No one tells me how many times I’m allowed to post each day. No one tells me how many times I’m allowed to post each week.

I can monetize the blog however I wish. I customize the blog how I want to design it. I brand the blog specifically how I want to brand it.

Distribution Wake Up Call

I recently bumped up my distribution to 25 plus channels.

Perhaps I will publish a post on why I did it but it’s pretty obvious; the more channels the better because the less channels the more they got you by the blogging balls.

Anyway, I opened some new distribution channels this week. Setting up accounts took 5 to 10 minutes. I believe that to be low maintenance. No problems there.

But the problems arose quickly after.

One site only allows me to share four links per week. I noticed that because today the site prevented me from sharing my recent blog post. You know who didn’t stop me from writing, publishing and sharing a post? WordPress Dot Org, that’s who. I pay money to own this content on a WordPress Dot Org blog. I do whatever I want here. I set the rules.

Another platform lets me share as many links as I want weekly but none gain exposure outside of the network. Yes that means no Google juice. Why is that? Users need to buy the premium version to gain exposure outside of the network.

Did this platform charge me to get featured outside of the WordPress Dot Org blog network? No sir it did not.

Another one of these distribution channels told me that my browser was outdated. Out of the 100 plus sites I’ve joined over the past 20 years of my life none noted my dated browser. I suspect a sneaky agenda. I hate to be skeptical but something feels fishy.

Facebook restricts you. X restricts you. LinkedIn restricts you. Instagram throws its shackles on to you. Threads doesn’t even allow me to open up an account because I’m in limbo over there. I tried three separate times to get reinstated. I get reinstated for 24 hours before the site bans me. The process unfolded thrice.

I have no desire to try again because the spirit of this post drills the point home: I have Blogging From Paradise Dot Com so I do not need Threads at all. I have no psychological attachment to any distribution channel because I own my blog. I control everything here. My organic traffic and blogging income depends almost entirely on my blog content.

What About Distribution?

Distributing blog posts is important. But never psychologically attach to one or two channels as most bloggers mistakenly do. Being attached to Google or your email list instantly makes you bow to their rules, balancing 5 or 10 or 20 plates while tap dancing on razor blades, just to make your daily bread.

I work 25 distribution channels not because I’m attached to one but to spread myself far and wide. The more you work the less you fear losing any distribution channel.

Most of us think through a pinhole.

I did for most of my blogging career.

I finally figured it out.

Not only do you need to make your blog the priority as I have over the prior 12 years. You also better distribute through a dizzying array of channels to cumulatively increase traffic consistently.

Some channels have little engagement now but more tomorrow. Some channels have a lot of engagement now. Other channels have a little engagement now and no engagement for the following week.

But do you know what?

25 traffic sources pointing to your blog drives a heavy volume of human beings cumulatively through the 25 different channels.

I’m not psychologically attached to Google because my blog is my source.

I publish a heavy volume of detailed posts to my blog because controlling everything makes it easier to succeed. I didn’t say blogging is easy. Becoming prolific feels challenging. Yet since I set all the rules here it becomes easier to drive organic traffic because I call the shots. I’m in control. I publish blog content on a daily basis that controls my blogging destiny.

I cannot say the same thing for any one of those 25 distribution channels because all possess various forms of cyber shackles.

But in a world of duality, everyone needs to bridge the gap between their blog and the outside world.

Distribution is important. But the more channels you add, any one becomes less important than you think.

Google Is Only One Source

Google traffic tends to be a high quality source.

But so does generating traffic from 24 different channels over the next 12 months.

I believe Facebook has 5 billion users Communicate with these individuals through 11 groups and 3 pages for the next 12 months. Share detailed content. Share your practical blog posts. Will you really bow to the Google gods 12 months down the road after consistently working a 5 billion member platform?

Almost nobody thinks this way. We have to admit that we do things unconsciously and the whole human being thing of “monkey see monkey do” is painfully evident when it comes to bloggers who chase Google traffic.

I’m not against Google traffic. But it is just one of my 25 plus channels so I don’t have to attach to it. That’s all.

All of us forget that millions of human beings use different sites to find what they want.

Make your blog one of those trusted sources by being a prolific blogger.

Not Anti Google or Anti Email List

Think wider than these two channels so you don’t get screwed. Or so you don’t feel stressed out. Or so you don’t feel heavily bound by the rules bandied about through popular marketing channels.

Build your list.

Optimize posts for SEO.

But prioritize your blog because you own it.

Become prolific.

Publish a steady volume of detailed content.

From there, feel free to play the games consistent with working a heavy volume of distribution channels.

At the end of the day, your greatest success comes from your blog not any distribution channel.

Blogs build credibility.

Blog posts cement your reputation.

Channels Are Bullhorns Not the Source Message

Distribution channels are just multiple bull horns.

The person, their expertise, their practice and their authority amplifies the message.

Would you spend the next 15 years of your life trying to master how to use a bullhorn?

I don’t think so.

The clarity of the message and not the means for getting it out there matters most.

When it is time to distribute go hyper wide instead of impossibly narrow.

Think abundantly.

Distributing to a heavy volume of channels gradually builds user awareness across the streams.

Work two or three streams predominantly.

But distribute across a heavy volume of channels to succeed peacefully by thinking far and wide instead of close and narrow.

Prioritize Your Blog

Most of all prioritize your blog.

Publish new blog posts. Update old blog posts.

Build what you own.

Yeah; just like all the people who own those distribution sites.

Do you really believe that they turn to bloggers to scale?

I don’t think so buddy.

Prioritize what you own.

Create blog posts consistently.