Stamford, Connecticut
Will I win the title for the least-optimized blogging tips blog post of all time?
Maybe.
But this title explicitly reveals one secret to becoming a successful blogger.
Do you want more targeted traffic?
Do you want more blogging income?
Yes?
Ask: “Who cares?”
What folks care about:
- you?
- your blog posts?
- your products?
- your services?
to the point of:
- giving you positive feedback
- buying your products
- hiring you for your services
Find a quiet room.
Sit down.
Create a list of these individuals.
Every one of these people cares and tangibly demonstrates the love via:
- positive words, email, blog comments, social media comments, etc.
- money via online course sales, eBook sales, hiring, etc.
Study Your Loyal Readers, Customers and Clients
See what they love about your blog.
Observe what they love about your products and services.
Do more of it. Do more of what folks who care love about your blog. Success follows bloggers who follow positive feedback as their blogging compass.
Do less of what seems to be falling almost entirely – or completely – on deaf blogging ears.
Do more of what loyal readers really care about to help more like-minded folks and to amplify your success.
Pay Particularly Close Attention to Caring Friends During Tough Blogging Times
Do you find yourself in a blogging rough patch?
We all face these slow spells.
Pay close attention to those who care because when each tells you to keep blogging….freaking do it!
Call these friends your guardian angels, or spirit, or simply your intuition being mirrored back to you. If they care and goad you on it makes perfect sense to keep blogging even if only a few loyal fans seem to listen and express themselves freely.
You and I have seen this scenario in movies. Superstars divulge that one human or small group of people who believed in them and egged them on, even when the individual doubted themselves.
Readers who care are the believers who see in you what you may not yet see in yourself.
Lurkers Exist Too
Deeply caring, mindful, appreciative readers sometimes masquerade as lurkers.
Lurking in the cyber shadows, a chunk of your readers cares as much as your social readers but will never:
- drop a blog comment
- drop a social media comment
- publish a glowing review
because each prefers to receive your help via blog posts, buy your products and benefit from your guidance without expressing their thoughts publicly.
Not only is this A-OK, it WILL happen as you become more successful on a worldly level. For every social person who cares you almost certainly have 1, 2, 5 or more non-social people who care. Keep this in mind if you believe that there is nobody out there reading and benefiting from your blog.
However, this post underscores the absolute importance of dialing in on loyal fans and continuing to help them versus wandering off into meaningless, pointless strategies, tribes or communities which consume your time and work but yield no one who cares.
Who Does Not Care?
I experiment with Facebook Groups and LinkedIn Groups from time to time.
After a trial run I carefully observe who does not care. Basically, I’ll review groups after a few weeks or months to see:
- genuine comments
- Likes
- Shares
- inbox messages from group members asking questions or offering positive feedback on my blog
If I see goose eggs across the board I leave these groups. Nobody cares. Nobody resonates with my blogging guidance.
Instead of wasting dozens to hundreds of hours on who does not care, I devote those hours to who cares.
Trash the Stinkers and Double Down on What Works
I recall writing and selling my first eBook before creating Blogging From Paradise the blog.
I sold a small handful of copies after a few months.
Instead of complaining about the results I just trashed the stinker and doubled down on other more thriving income channels at that time.
Leaving groups of folks who care not about your guidance gives you room to double down on what appears to be working for you. Let go failing strategies. Give greater attention and energy to successful strategies.
As another example, I started a few side groups on Facebook and LinkedIn recently – and Pages on Facebook – which yielded scant engagement. I decided to shelve these non-engaged groups over the prior few days to publish more detailed, thorough updates to Facebook Groups, LinkedIn Groups and Facebook Pages generating greater engagement….aka, groups of people who care, engage and offer positive feedback.
Cull then Create
Cull the collectives of cats who care not.
Create for people who care.
Simple concept to grasp logically.
But letting go:
- groups
- communities
- strategies
- tactics
may feel uncomfortable because you fear loss, wasting time and scarcity.
One possible workaround involves copying and pasting unique updates from a group and sharing to active, engaged groups, before deleting the stinker. “Lemons, lemonade” scenario here. But this strategy only works if the content is unique and in the identical niche as active, engaged groups.
Talk about doubling down on what works, eh?
Take the content from groups that do not work.
Double the content in groups that do work.
Consider the analogy of moving a store from the Sahara Desert to New York City.
Stick to Your Process
People who deeply care live busy lives.
Busy people sometimes come and go.
Full time bloggers head back to 9-5 jobs that they love.
Readers go on holiday for a few weeks or for a month.
At the end of the day, remain true to your blogging process or system because even loyal fans come and go from time to time when life intervenes.
Study these individuals. Keep doing what they love. Make that part of your blogging system because if one person loves it you better believe tons more will love it as you leverage effectively.
Sticking to your blogging system keeps sending people to you who want your blog and blogging business offerings at the right time for them.
Work your system and you better believe more and more folks who care will come across your blog and benefit greatly from it.
Conclusion
Who cares?
Ask that question.
List your loyal readers.
Keep doing what they love.
Accelerate your blogging success while helping people who deeply value your blog.
