How to Create a Blog Post Title: 10 Tips

38
  January 4, 2022 blogging tips πŸ•‘ 7 minutes read

Penang, Malaysia

 

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Different blog post title styles. But all traffic drivers. If you go colorful or practical or plain ask a question, inquiring minds will want to know. Both styles work quite nicely.

 

Writing effective, traffic-driving blog post titles increases your traffic, positions yourself to increase blog profits, grows your community and connects you with your readers.

 

All worthy outcomes, right?

 

But beware, my little sugar bears: the blog post title is the packaging, and the blog post itself is the gift. Writing effective titles but following up with a crap post is like wrapping a pet rock in a Bloomingdales gift-wrapped masterpiece. Some bloggers design clever titles but publish a weak follow up in the form of the blog post. Other bloggers publish inspired blog post content but fall flat on the title.

 

Create an inspired title. Then build a blog post outline. Then write a thorough, helpful post that delivers on the title. Hit on all points to experience the greatest blogging success.

 

Let’s dive into the tips.

 

1: Have…..FUN!

 

If you have fun, all fear-based mental blocks to blog post titles disappear, allowing a flood of creative, traffic-driving titles into your mind.

 

Enjoy this process. If you feel tense, step away from the laptop, do the worm, or laugh like a sinister cartoon villain. Lighten up. Return to title selection from a fun, relaxed space.

 

I usually pick blog titles after completing my blog post. I brainstorm titles pre-post but finalize titles after writing the blog post. Following this sequence of events allows me to lighten up and have fun with writing the title. Removing all title-related pressure allows ideas to flow.

 

Why blog unless you deeply enjoy blogging? Love blogging. Blogging will love you back.

 

2: Dump Your Ideas

 

Have you ever seen Tokay gecko poop?

 

Dooky Maker, Chiang Mai, Thailand.

 

We see these large house lizards – up to 13 inches in length – all over the tropics in Southeast Asia. Tokays are apex predators in their niche, eating roaches, scorpions, spiders and even massive centipedes. When one eats frequently, one poops frequently. Tokays dump all over the house.

 

Jungle in Bribri, Costa Rica

Jungle in Bribri, Costa Rica

 

I encourage you to dump blog post ideas onto paper or cyber paper like a Tokay dumps last night’s tarantula feast all over the crib. Or for more vivid imagery, puke your ideas. List 5, 10 or 15 ideas. Let your imagination run wild. Whittle down your list.

 

This practice increased my creativity dramatically, in the blog post title selecting department.

 

Do not hold back. Never censor yourself. No blog post title idea is a bad idea. However, title ideas you hold back become stillborn. Never feel embarrassed, ashamed or resistant to any title. Allow ideas to flow freely. Whittle down your title list after performing a brain dump. Get clear after building a big title list.

 

3: Practical Please

 

Create practical tips laden titles. Follow up with a robust blog post.

 

Practical drives traffic. Readers want to know how to do something in many cases. Like how to create traffic-driving blog post titles.

 

Scour:

 

  • Quora
  • Facebook Groups
  • your blog comments
  • top blogs from your niche

 

to spot pressing problems. Or to ID how to empower your readers to live their dreams.

 

Craft titles based on these “how to” ideas.

 

What did you query the last time you Googled anything? More likely than not you wanted to find out how to do something. Readers want to know how to do things, for the most part. Create these title types to appeal to the basic human need of figuring out how to do something.

 

Corey Hinde developed the skill of writing practical, attractive blog post titles. Follow his blog to see a pro in action. Neil Patel is another master in this regard. Do you see how he became highly successful by keeping things practical and simple in regards to blog post titles?

 

4: Go with Flair and Leave Nothing to Spare

 

Sometimes ya really want to let it all hang out with a colorful, funny title.

 

Think the most colorful picture possible. Paint the picture with words.

 

Reading skilled authors helps in this regard. I dig George R.R. Martin, James Patterson, Lee Child and Nelson DeMille.

 

Writing colorful titles appeals the human curiosity. After scanning a title with flair most readers need to know more.

 

Do not play it safe. Never hold back. Let your creativity fly. Relax. Add power verbs and colorful adjectives to your blog post titles, here and there. Perhaps you do not publish flair-ish titles for every post but pepper these in here and there to lighten things up on your blog.

 

5: Toss Salt over Your Shoulder 3 Times Daily

 

Himalayan Sea Salt. Go ahead. Do it.

 

6: Go Big or Go Home (Numbers)

 

Use double figure number titles. People seem to dig double figure numbers. Over-delivering thing.

 

Phuket, Thailand

Phuket, Thailand

 

10 tips. 11 steps. 12 reasons. Readers crave numbers because numbers add order to your mind. No one feels confused after reading a double digit themed title because the reader knows the specific number of tips, steps or reasons to expect. Being a large number lets readers know a robust resource awaits, as long as you follow up with a rich, thorough, detailed blog post.

 

Beware going bonkers on the regular. Every blogger takes a different approach to blogging but publishing enough 30 tips type titles scares off readers through the principle of overwhelm. Who has the time, energy and focus to read a blog post laying out 30 tips every single week? Blog readers set at least a basic expectation that posts get the job done in minimal fashion. Anyone craving a 50 tips themed post weekly should simply buy a thorough eBook.

 

7: What? How? Why?

 

Or…ask questions via your title.

 

Works like charm.

 

Or does it? (This is called a joke.)

 

Humans are curious beasts. Train-wreck-effect. Ask a probing question related to your niche. Follow up with a helpful, thorough answer. Watch blog traffic flow in.

 

Nikola Roza does a good job asking questions to pique interest with his blog post titles. Follow his blog to see a pro in action.

 

8: Beware News-Jacking

 

If I write about the most popular news headlines now, guess what happens 3 years from now? People find the blog post completely irrelevant.

 

Example; I initially wrote and published this blog post on September 12, 2017. Hurricane Irma had just ravaged the Southeast United States. I noted this, advising how 3 years in the future no one would know what I was talking about. Sure enough, no one would understand the Hurricane Irma reference on May 18th, 2021, 4 years down the road, save a few folks from the Southeast USA.

 

Beware news-jacking. Topical fades. Evergreen lasts forever.

 

9: Keep it Short

 

Barring the colorful, vivid titles I craft, that go long form, I keep titles short and curt.

 

For whatever reason, these suckers drive traffic like shell-shocked tourists migrating through Times Square.

 

Keep titles short. Sweet. Or sour, depending on your palette.

 

Again guys; bloggers tend to mix up title types here and there to keep things fresh. Perhaps I publish a short, sweet title today but then craft a long form title next week. Trust your intuition on this one. Use the principle of contrast as a title chooser but err towards engineering more short, sweet titles to make an impact.

 

10: Go to The Amazon

 

Get malaria shots. Bug repellent. Bring a tent….no wait. Jungle Flashback.

 

I mean, go to Amazon.com. Research eBooks related to your niche. Model blog post titles on eBooks you peep.

 

Bonus Tip: Beware Manipulation Madness

 

No link bait titles, please.

 

This is when you intentionally lie. Meaning you create a title solely to get clicks on the link. Then readers see the title and post do not match up.

 

Ryan Biddulph, Savusavu, Fiji

Savusavu, Fiji

 

Help people. Don’t manipulate them. Ensure your title matches 100% with the content you deliver. Build quality traffic that loves what you have to offer. Create the foundation for a rocking blogging business.

 

Your Turn

 

How are you crafting enticing, traffic-driving blog post titles?

 

Or are you struggling in this area?

 

What tips can you add to the list?

 

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  1. Prosper Noah says:
    at 8:58 am

    Great Post Ryan!

    Readers come to a blog for one main thing: To get their problems solved

    I strongly agree with writing “How to’s” blog post titles.

    They work, and still work.

    Hever it would do more good if you actually offer users what the title says rather than practicing link baith as you said.

    The other tips are awesome.

    • Ryan Biddulph says:
      at 10:57 am

      “How to” post titles – followed up my helpful articles – draw in readers because we generally seek how to do something via a blog post. Lay it out, title the post with a simple, clear subject line and traffic will flow your way. Thanks as always Prosper.

      • Ayush Mishra says:
        at 8:59 am

        Hey Ryan,

        Another amazing post is here, this post title attract me to read this post thoroughly. Titles are one of the most important thing to increase CTR and get traffic to your blog. Thanks for this awesome piece of content.

        Talk soon
        Ayush Mishra

      • Ryan Biddulph says:
        at 9:03 am

        Ayush much appreciated my friend. Picking the right title makes our blogging job much easier.

  2. Awogor Matthew says:
    at 8:59 am

    Hi Bryan, your article is very interesting but funny.

    I almost got confused with this part “Go to The Amazon

    Get malaria shots. Bug repellent. Bring a tent….no wait. Jungle Flashback.”

    And not until I completed the paragraph.

    This amazing. Getting people to read your blog doesn’t require any kind of articles but good and great content.

    Thanks a lot for your tips

    • Ryan Biddulph says:
      at 10:56 am

      Haha Awogor. I like tossing humor in there sometimes. Lightens things up some. I am happy you enjoyed the read and as noted, good content reels in readers just fine.

  3. Prince Akwarandu says:
    at 4:26 am

    Hi Ryan,

    Writing SEO friendly posts and title that drives traffic can be a daunting task for some bloggers. Writing good post title as a beginner may not be easy. Truth is, it takes a lot of practice and probably a lot of testing to see what works and the big change it brings to your blog.

    Many bloggers toil over their posts to craft the best content they can and assume that the post will stand on its own without a good title. The reality is that it doesn’t. Because, every blogger needs a strong blog post title to lure readers into reading, sharing and connecting with their blog.

    I’m glad you shared some tips here to help other bloggers who have been neglecting the importance of driving blog post title as it has to do with SEO and their readers. Sometimes, I use the “tweak your biz” free online tool created by Liam of Online Sales Tools and Anita Campbell of Small Business Trends to curate outstanding blog post titles with a little tweak. Using this tool can increase your tweets, Facebook Likes, and visitor traffic by 50% or more.

    Thanks for the amazing tips here, Ryan.

    • Ryan Biddulph says:
      at 10:17 am

      Thanks Prince for the rocking comment and the Tweak tool.

      Dead on; no way a post stands out unless you create an attractive title. Start with the title. Create something attention-grabbing. Build the outline from there.

  4. Bappa Chy says:
    at 10:04 am

    Hi! Ryan, I like your articles so much because some articles make us boring your ones gives me ideas as well as give me pleasure with your fun. Such a good post with helpful ideas for bloggers.Thanks for sharing.

  5. Jessica McCarty says:
    at 2:24 pm

    Thank you so much for sharing! I am really working on this! My blog is brand new (about a month) and I really struggle in this area! I’m going to check out some more of your blog because it seems like you have a lot of great tips. Thanks again!

  6. Rajinder Singh says:
    at 2:08 am

    Hi Ryan,

    I followed your link from ShoutMeLoud.

    Yes, there is no doubt that eye-catchy titles drive massive traffic to your blog. Most of the top bloggers and marketers using this technique.

    But writing a great post title is not easy for beginners blogger. I’m also doing a lot of work on writing title before publishing a post.

    This article will be very helpful for those users who are struggling for drive traffic. Thanks for sharing an informative and amazing article with us.

    I just started following on Twitter.

    – Rajinder

    • Ryan Biddulph says:
      at 9:13 am

      Awesome Rajinder, thanks for the heads up. Blog commenting – the right way – works wonders, really. I believe I saw you on Harsh’s blog too, publishing a comment, no?

      Amen on the titles. A bit tough as a newer blogger but the clearer you get, the neat ideas flow in, as does the traffic.

      Thanks much for the Twitter follow.

  7. Deepak Tyagi says:
    at 3:19 am

    Hi Ryan,

    One word about this post it is awesome. Title is the most crucial part of a blog. In fact, it is the first element a visitor encounter while browsing for your website. If the title is not good you will lose the chance to impress your audience.

    However, I knew how to make an engaging title but the tips you have mentioned will help me more.

    Thanks,
    Deepak

  8. Manish Dhiman says:
    at 3:45 am

    Hi RYAN,
    Thanks for Sharing,
    Very useful and informative article,
    Very Helpful for New Bloggers, keep it up work,
    Thanks
    Manish

  9. Hassaan Khan says:
    at 6:48 am

    Hi, Ryan!

    First of all, thank you for writing this blog post. We all struggle time to time when it comes blog post titles or email newsletter subjects. I used to write 10 to 15 titles in advance and choose from the list whenever I sit down to write a piece.

    What happened is that I felt more energy towards the blog post ideas that come randomly into my mind. So I started going with the flow because I didn’t want the ideas to slip away forever. It’s working for me. I thought to share it with you.

    P.S. That frequent pooping lizard reminded me of my younger brother’s childhood. He used to do the same. lol.

    • Ryan Biddulph says:
      at 9:08 am

      LOL on your younger brother Hassaan.

      Awesome point on energy. Thank you for that rocking share. If I feel resonant, I go with it too. So much of what I do is based on energy-work; doing the inner clearing, relaxing, and allowing ideas to flow my way. It is the way to go, to follow these tips and to nab those super duper helpful blog post titles.

  10. Patrick says:
    at 1:03 pm

    Thanks for the post, Ryan!! These are some extremely helpful tips especially for bloggers who are new to the blogging game. I also love the examples you posted at the very beginning of the article; hilarious stuff.

  11. Muhammad Ahmad says:
    at 11:52 am

    Love this amazing piece of content, buddy! πŸ™‚
    Tweeting right now πŸ˜‰
    ~ Ahmad
    P.S. Your recent interview at Meet Ahmad [dot] com has got some views, please do check πŸ™‚

  12. Mairaj says:
    at 1:13 am

    Hello Ryan,

    Well, this is an excellent piece of content in which you have nicely elucidates some handy tips about writing unique as well as traffic driving blog post titles.

    Many thanks for these spectacular tips!

    Warm Regard’s

    Mairaj

  13. Abdul Muneeb says:
    at 4:17 pm

    Great Post and tips Ryan, Specially like the double point, Now Gonna Try It,
    Thanks For Amazing Points πŸ™‚

  14. yogesh says:
    at 3:38 am

    Hi Ryan,
    Ideas you give everytime is just awesome. Thanks again for another great article.
    How to’s post articles always work for me.

  15. Anda Galffy says:
    at 1:37 pm

    Ryan, reading your posts always cracks me up. “Have you ever seen Tokay gecko poop?” Seriously? You have a special talent to make reading so attractive, that even a small kid would have fun reading your posts. You would make a great teacher! Anyway, back to your post. I have to confess that I struggle a lot with my post titles. Sometimes I try to get some inspiration from book titles or even from movies lines, but like you say, you have to be consistent and deliver what you promise. There is a lot of food for thought and some great tips in your article. Well done, Ryan, like always.

    • Ryan Biddulph says:
      at 3:16 pm

      Really appreciate that Anda. I feel you choose helpful, appealing titles, from the posts I have read on your blog. Keep up the inspired work.

  16. Mudassir says:
    at 12:04 pm

    Hi Ryan, that’s solid point you have made how some writers focus majorly on forming enticing title and overlook delivering the promise inside with content.

    Before we actually start writing, having a rough title in our mind gives clarity on what to cover and how to. But we definitely need to invest a little time on making a great title post writing.

    Also, cut the fluff – that’s crucial.

  17. Lisa Sicard says:
    at 3:37 am

    Hi Ryan, LOL – loved this post. I use Google Trends to look for topics and ideas for titles along with it. Funny, that I usually start with the title instead of doing it after writing the piece. I sometimes change it but I should try your method of writing the title afterward.
    Titles can really make a difference and having one that stands out and is what the post is about are both important.
    No one wants to get excited over a title and read the article and not feel like they were tricked.
    Thanks for the inspiration in this one Ryan πŸ™‚

    • Ryan Biddulph says:
      at 9:04 am

      Good add on Google Trends Lisa; I will check that out. We have all been duped here and there LOL….which makes it important to publish in-depth, helpful content to deliver on the title-promise.

  18. Sneha Rohini says:
    at 11:11 am

    Nice Post! I really enjoyed reading this! Its so well written by you . Thanks for sharing this with photographs!

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