Phuket Thailand
Facebook Groups for bloggers bite the dust daily.
I join and leave collectives on the Big F with alarming frequency. I shudder to consider how many groups I left fast after perusing the garbage littered onto group walls.
First things look promising. Big numbers arrest my attention at the outset. The group bio looks solid enough. I give it a trial run. But seeing public posts – after joining – dissolves promise into a blogging horror show.
Groups attract bloggers who know not how to blog. Most are social media users anyway. I came across many social media users who claim to be bloggers; none own their domain and hosting. Most believe that publishing Facebook videos makes one a blogger. No it does not. Publishing social media content makes one a social media user.
Bloggers invest money in their domain and hosting to own their cyber real estate. Everyone who joins my blogging tips themed groups learns that one as a preliminary step.
Why Do Facebook Groups Collapse?
Most Facebook groups for bloggers fall apart spectacularly for two reasons:
- every member pushes their business
- members post content on a wild range of topics
Business Spam
I know you have seen link graveyards on social. People join groups. People spam business links. Users push business links. New members come and go like a revolving door the moment no one gives a rat’s rectum about updates.
No joke; 80,000 member groups generate zero likes and zero comments for the prior 50 updates. I recall one ghastly scenario involving such a group. 80,000 inactive users become zero active users. Never mistake big numbers for big traffic and big income. I erred in this regard as a newbie blogger.
Engaged users drive organic traffic and blogging income. Skilled bloggers drive engagement. Skilled bloggers who run social media groups drive engagement too.
Multi Topic Posts
Group members litter content for dozens of blogging niches to the wall.
Imagine walking into a butcher.
The butcher sells:
- office supplies
- books
- auto parts
- life insurance
What?
Odd….no?
Would you buy meat from the guy?
Or would you exit stage left before making a purchase?
Butchers do one thing: sell meat.
Butchers who try to do more than sell meat confuse potential customers. Why be a jack of all trades who confuses people when being a master of one earns trust?
Imagine following a group titled “Tips for Bloggers.”
What do you expect?
Tips for bloggers; the group name even explains the topic in clear fashion.
What happens if you see group posts covering dozens of topics? What happens if almost none of those topics are tips for bloggers?
You leave the group because a jack of all trades masters none. I consider this a benign form of false advertising. Blogging tips groups centered on dozens of niches – courtesy of wall posts – lose member trust pronto.
I care less if 3 million members join a group with dozens of topics published to the wall. Nobody cares because everybody becomes confused then disillusioned.
The Solution
Publish practical content covering only one niche.
Drive quality traffic from Facebook groups to your blog.
Run groups like I do.
I rule my Facebook Groups with an iron blogging fist. My members mean that much to me. Social media users want content aligned fully with the group title. I allow only content fully aligned with the group title.
After being spammed with enough off topic content I do not touch the spam folders anymore. Why would I waste time sifting through spam? Genuine group members want blogging tips. I share blogging tips consistently to the wall.
I delete off-topic content ASAP. I ban members who cross the line; I determine the line since I run the groups.
My strict stance works. Dozens of new bloggers join my groups weekly organically. I do not promote groups. I only publish content to groups.
One group registered 30 new members organically in a short span based on the power of practical blogging tips.
Conclusion
Think less like being a group task masker.
Think like a group admin with immense clarity.
Publish helpful content covering one niche.
Establish machine-like consistency.
Gain quality group traffic.
Draw organic blog traffic.
