
Koh Samui Thailand
Open Facebook.
Does the site encourage users to publish less content?
The algorithm tells me to churn out content like hotcakes.
Facebook guides me to add specific details. Generating engagement depends on following certain strategies.
But the site never told me to pump the brakes.
Admittedly, X did tell users to pump the brakes. Yet who publishes dozens of detailed updates to X daily? Hitting the daily limit requires you to publish mucho content. I reached that point once but went bonkers within 24 hours to hit the threshold. I could never publish that volume of content daily on a consistent basis.
LinkedIn wants you to publish more content. Mastodon, Threads and BlueSky implore you to publish more content.
Why do bloggers fear becoming prolific?
Some believe that publishing a higher quantity of quality content hurts a blog. Most think that you must pick quality or quantity. Few understand that wise bloggers choose both but over the long term. Publish *more* quality content spanning years precedes a full-time blogging career. Pros do not stop. Pros do not push themselves to force more content. This creates burnout. Full-time bloggers know the answer:
- more detail
- more content
- more consistency
- no finish line
No Finish Line
Top bloggers know this: no finish line exists.
Is it time to publish more content today? Of course it is! Why would it NOT be time to publish another blog post? If people exist then folks interested in your niche have 50 more questions to ask about said niche. Guess what? That means 50 more blog post ideas for you to seize, research and cover through your blog.
Add great detail to each post. Publish. Distribute. Network. Engage.
Repeat the process to publish more content.
There is no finish line.
Continue calmly, confidently and knowingly until you quit blogging.
The work does not end until you end your blog.
Is that a bad thing?
I love blogging. Blogging more consistently is a labor of love. I do not complain about doing stuff that I love to do.
This is why I enjoy publishing more content. Blogging consistently feels challenging sometimes but the feeling goes away if I keep writing. After the feeling goes away I love blogging again. Writing feels easy if I am in love with blogging again. I write and publish another post to ship more content.
This is not rocket science, folks.
Publish detailed content more often than the average blogger.
Don’t establish a finish line.
Bloggers who set a finish line may look at you in awe.
But you are not special.
You simply did not set a finish line.
You organically publish more content because you figured out that the answer is more and more.
Publish more blog posts.
Publish more detailed within each post compared to the average blogger.
Remain true to each “more” with no finish line in sight.
Relax.
Ease into the process.
Jog a leisurely ultra marathon.
This is how you do this consistently for 18 years.
My Blogging Deal
I have published 700 plus long form blog posts ranging from 1000 to 2000 words per post. I no longer pump the brakes. Damn the torpedoes folks! I publish one detailed post daily now. I update one detailed post a few times weekly.
Why?
For me, more content is the answer.
I publish a high quantity of quality content. Quality content drives organic traffic. Detailed content establishes topical authority. Do thorough work. Publish step-by-step resources. Earn credibility. Establish your reputation. Complete the job.
Five detailed blog posts is not enough. Ten detailed blog posts come up short. People frame blogs as a full body of work. Who can cover an entire niche with ten blog posts? Even a genius needs to publish a rich resource including hundreds of blog posts to offer a well-rounded blog.
At a minimum, detail-oriented bloggers covering a narrow niche get away with 50-100 posts per blog but rarely. Mere mortals typically publish one hundred plus posts because that’s what it takes to lead your niche. Readers demand well-rounded blogs. Look at your full body of blogging work. Do you offer a leading resource?
Publishing More Content May Be Your Answer
What if you publish quality content consistently but have yet to scratch the surface of your niche?
As a new blogging tips blogger in 2014 I built my following one detailed post at a time. I patiently answered common blogging questions weekly with long form posts.
I popped up on the radar screen a few months into my Blogging From Paradise Dot Com career. Readers needed to see a dozen fresh posts covering various aspects of the blogging tips niche for me to be seen.
My reputation grew as my content store expanded. Imagine each post to be a brick laid for a blogging mansion. Being prolific lays a strong foundation for your online mansion. No one builds a mansion with twenty bricks.
Pro bloggers pass the test of time by consistently publishing detailed posts for years.
You better believe that publishing more content is the answer for every pro.
Yet never look past quality control.
This common mistake becomes a sneaky trap.
Publishing a Heavy Volume of Thin Content Spins Your Wheels
Before you publish ten 500 word posts daily, please stop.
Publishing a heavy volume of highly-detailed content consistently for a long time stimulates organic blogging growth.
Forcing a heavy volume of thin content sends readers packing.
500 word posts die in the blogging graveyard a few days after being published. Thin content rarely achieves organic reach. People want detailed resources not random thoughts.
Bloggers and readers usually agree that 1000 words per post seems like a fair minimum. Anything less tends to be too thin for it to be called a blog post.
A few readers may check out thin posts after you publish content. Some may even find short and sweet posts helpful. Yet thin posts become blogging dead weight because no one finds woefully brief blog content organically. Google rarely ranks thin content. Weak posts never make a dent on social media.
After you generate a few page views no one else sees the post. Why would you waste storage space on under-performing content assets?
No downside exists in publishing highly-detailed blog posts consistently.
But reaching this goal is not easy.
Blogging consistently for years is the only way to keep those thorough posts coming.
Know why you blog to find your internal driver.
Practical Tips
- publish high quality content
- publish blog post weekly
- set no end goal
- set no finish line
- keep blogging keep going
- write in quiet to become prolific
- remember why you blog; tie the reasons to fun, freedom and the love of helping people
Conclusion
Choose quantity and quality but more the long haul.
See no finish line to stop perceiving limits.
Get the best of both worlds by thinking unlike the world.
Your Turn
Do you need to let go of the “finish line” mentality?
How can you *not* pump the blogging brakes?
What are your tips for being a prolific blogger?







