Why Do You Follow Your Publishing Schedule? |

Ryan Biddulph January 31, 2025 blogging tips 🕑 5 minutes read

Kalkan Turkey

Why do you follow your blog publishing schedule?

Reasons vary. Bloggers find a frequency based on advice from full-time bloggers. Others look closely at the behavior of readers. Patterns emerge. Communities prove to be reliable sources. Readers potentially give you clear signals in terms of publishing frequency.

Other bloggers dash madly to publish one post daily; any content will do. Yet other bloggers publish weekly or bi-weekly to remain current (my advice).

I change my schedule from time to time based on the intuition. But I never fix myself rigidly to a specific frequency. Doing so gives me no flexibility. Being inflexible results in forced work.

I vowed to publish daily more than once during my blogging career. Tension followed, trailed by low quality work. Posting daily boosted quantity but diminished quality. Quality content drives organic traffic and blogging income. Low quality content – in any quantity – soothes the ego while driving little organic traffic and scant blogging income.

Readers want helpful solutions. Doing your best work offers them what they want. Be a flexible blogger to do your best work. Be open-minded as far as your schedule to publish posts at the moment it feels smooth.

I want you to think about that smooth feeling. Consider it as being in the zone.

Key Reminder

With that in mind, do your best to publish a blog post every one to two weeks at a minimum. Blogs are news portals. Being current keeps your readers in the know. Being timely make your blog relevant.

For most of you, publishing monthly creates strong inner resistance to success. Feelings of faking it, not doing as pro bloggers do and general worthiness issues seep through such an infrequent blogging strategy for the masses. Overcome these mental maladies by at least writing a post every 2 weeks. If you want to be a blogger but cannot find time to be a blogger every 336 hours…..you ain’t a blogger.

Maintain a flexible publishing schedule to share helpful content at the right moment.

Do Quality Work

Do quality work every time out.

Publish when you have something thorough to say which baby steps readers through their problems.

I advise that you aim for at least 1200 words per post to give readers something detailed. Perceive each post as a resource. Never publish a post exclusively to stick to a publishing schedule.

For example, even though you should publish a post at least every week to be current, if the ideas do not seem to flow give yourself another week. Publishing a weak 400 word post just to create something for the week does little to enhance your reputation. Publish that 400 word piece of content as a tweet. Save your blog for long form content.

Every blogger knows the quality versus quantity argument by now. Focus on publishing quality content; not to spam a high volume of thin content.

Quality content solves problems thoroughly. Offer readers rich solutions to guide them through processes. Don’t leave anything out. Be generous. Over deliver. Publish posts to ship quality content.

Why Do You Maintain Your Current Schedule?

I do not want to let you guys off the hook.

Ask yourself: Why do you follow a specific blog publishing schedule?

Let the answers pop up in your mind.

Determine how many reasons come from scarcity versus abundance. Bloggers often fear not being enough. Feeling unworthy motivates them to plaster any old content to their blog at a set frequency. Quality control vanishes. Quantity focus arises.

Thin content carries a woefully short shelf life. Posts ranging from 400 to 600 words usually disappear completely after an initial traffic surge. None of these posts generate referral traffic. Readers do not go out of their way to share thin content. Why would someone put their reputation on the line if you do not ship value?

Give yourself time to observe your mind before writing a post. Do you publish a post because you’re afraid? Do you publish a post because you feel confident? Wait for honest answers to figure out your blog post frequency motivator. Fear points you in the wrong direction. Confidence points you in the right direction.

Set Aside Significant Time

Invest a decent chunk of time to research, write, edit and publish a blog post.

Do this to find the right frequency for you.

Setting aside ample time develops a quality focus. Concentrating on an only publishing quality content lets you find your publishing frequency groove.

For example, investing 3 to 4 hours for the publishing process usually means aiming for a frequency of 5 to 7 days or longer. Almost nobody invests 4 hours of work on a daily basis to write a blog post. Burnout would follow quickly or low quality work would drive no organic traffic and blogging income. Either way, you lose.

Finding your ideal frequency by investing significant time frame for each post put you in the right mindset. Devoting a healthy chunk of time to each post stretches out time frames while optimizing the quality of your content. Organic traffic and blogging income are the effects of maintaining this publishing frequency and abundance mindset.

Force Negates

Forcing a highly ambitious publishing schedule negates organic traffic and blogging income.

Pushing yourself to publish one or more posts daily draws low quality traffic and income to your blog based on the thin, low quality content you publish.

Bloggers expect to gain significant blogging income by ramping up a highly aggressive publishing schedule but the opposite occurs. Churning out a heavy volume of thin content impresses no one. Perhaps you maintain a prolific mindset but the posts do not grow quality traffic or blogging business.