Do You Need to Simplify Your Blogging Campaign? |

Ryan Biddulph May 22, 2023 blogging tips 🕑 4 minutes read

London, UK

My wife Kelli and I once completed a house sit on a farm in rural New Jersey.

Unsuspecting readers would be shocked to know that the farm sat a short, 45 minute ride from boisterous New York City.

Believe it or not, that region of the state is a complete 180 from the common NJ Turnpike jokes consistent with an industrialized, urban part of the state among the most densely populated sections of the United States.

The property sat a half mile off of a road in a sleepy section of town. Mornings and evenings greeted us with some chicken care; we also received a full rundown of the various aspects of semi remote living to be aware of in such a rural spot.

Life there was simple, both on the property and through the least developed region in NJ. Mink, bear, foxes and deer aplenty had been seen on the farm. Even Sasquatch had been spotted more than a few times close to the property based on various reports shared online.

Simple living is peaceful living. Nature is actually the real world, contrary to what modern society has programmed into most human minds. Trees, animals and the cycles of nature teach you just about all you need to know about life.

Stepping away from simple, rural living may introduce greater comfort and convenience but increased complexity and other various problems provide you with a mixed bag. Heavy traffic snarling highways and byways alike, increased pollution and general sprawl creates a somewhat chaotic, stressful environment presenting humans with a whole host of issues.

Simple Blogging Feels Good

Like living in New Jersey or anywhere in the world, blogging is peaceful, enjoyable and quite prospering when simple. Blogging may seem more convenient and comfortable from a complex approach but problems often multiply as simple blogging evolves into complex blogging. More is generally worse and less is usually better in blogging terms since simple is easy to understand while complex is difficult to grasp.

I am far from a recluse but live a simple life of a minimalist digital nomad. My wife and I travel with a few backpacks, a suitcase, a carry-on and 2 phones plus 2 laptops between us. Toss in a week’s change of clothes and our car. Nix the car when we travel abroad.

Our simple life brings us peace of mind, clarity of thought and a certain freeing, weightlessness in all we do. Things, tasks and a general complexity do not weigh us down or hold us back.

My simple blogging campaign reflects my simple life. Blogging for me is:

listening to reader problems
blogging and guest blogging to solve reader’s problems
commenting genuinely on blogs and promoting bloggers to build my friend network
monetizing through multiple income channels
publishing videos to help readers

Of course I had to learn and execute the fine details of each bullet point activity but blogging is an incredibly simple, clear venture for me because I learned from pros how simple blogging is successful blogging. Doing simple things generously, patiently and persistently for a long time promotes success.

Do you want to know the cool part, guys? Following a simple blogging campaign also makes the the fine details quite simple. Professional bloggers typically teach simple strategies by basing tactics on clear, easy to follow steps from an intellectual perspective. Heck; even if going pro requires a higher level of emotional intelligence it seems easier to ride out blogging bumps if you’ve basic things to do on a daily basis.

Blogging ain’t rocket science, folks.

Complex Blogging Leads to Failure

Trying to do complex things quickly leads to failure. Complex blogging actions confuse readers and bloggers mired in complex approaches, alike. Confused readers do not understand your message. Readers who do not understand your message stop following your blog.

Do you need to simplify your blogging campaign? Create, connect and monetize. Anything else tends to add confusing, straining complexity. For example, checking metrics 5 times daily adds complexity because micro-trends are unreliable. Changing your blogging strategy often based on day to day fluctuations adds even more complexity because if you change tactics often based on volatile outcomes no tactic yields short term fruit. Good things require time, patience and generous service.

Beware the complexity-driven limiting belief goading you to invest more money in more paid strategies and premium resources to cultivate blogging success. Spending more money to buy more traffic and resources makes blogging complex. Who has any idea if the 5 paid marketing tactics or 3 blogging courses you bought last month yielded appreciable returns?

Trying to purchase success via a paid marketing campaign or course buying spree does not lead to traffic and profits, in and of itself. Creating content, connecting with bloggers and monetizing through multiple income streams yields success because simple wins. Complex loses.

Before stepping away from creating, connecting and monetizing simply ask yourself…….why?

Even though creating, connecting and monetizing involves developing a varied skill set involving fine details none of these skills or details involve complexity.