El Valle de Anton Panama
Do you hustle to create more blog posts?
I advise you to be a prolific blogger. Ship. Earn trust. Gain exposure.
Improving your blog also plays a key role. Tailoring everything for a core reader forms the foundation for a thriving blogging business.
Beginners Lack Clarity
Most bloggers lack clarity at the start. Beginners attempt to move in multiple directions.
Some try to cover multiple niches. Others scramble to monetize without keeping one core reader in mind.
Every blog needs a tune up from time to time.
Enter blog optimizing.
Optimizing blog content turns readers into customers.
Aligning blogs drives highly targeted traffic to websites.
Blogging From Paradise took off quickly 12 years ago because I aligned my blog fairly well.
I strayed into misalignment a few times; growth stalled during these quiet stretches.
Walking my blogging talk inspired me to write this post.
Look up.
Look down.
I optimize Blogging From Paradise Dot Com for bloggers who want blogging tips.
I publish posts for bloggers who want blogging tips.
I sell an online course and eBooks for bloggers who thirst for blogging tips.
I do what I do for bloggers who want blogging tips.
I do little else but only because you told me to:
- publish the odd travel post
- write and sell an eBook for travelers
- write and sell an eBook based on my life
I created that stuff because bloggers who want blogging tips explicitly told me to do it. I never would do it otherwise.
I do not wing it. Nor do I blog about what’s on my mind. I blog about what’s on your mind. You are my readers. We co-create to manifest Blogging From Paradise Dot Com.
I optimize my blog for you to indirectly do it for myself.
Serve one person.
Gain topical authority.
Drive organic traffic.
Position your blog to generate blogging income.
Specializing blogs for one clear reader is the secret to blogging success.
The world trusts specialists.
Generalists?
Not so much.
What Is Blog Optimizing?
Align every blogging element for your singular reader.
Do this from the header to the footer.
Do this for every single:
- blog post
- blog page
How does your sidebar look? Is it aligned for your singular reader? How about your header menu? Look at your footer menu. What do you see? Do you speak to your reader?
Third Party Ads: The Enemy of Blog Optimizing
Let me share a blog optimizing no-no.
Third party ads spoil the blog optimizing soup.
Bloggers embed ads from third party networks.
The networks serve ads based on algorithms.
But does the algorithm match your reader’s specific needs? Do ads cover one niche? Or do ad networks grab opportunities from multiple blogging niches?
I gaze at the travel blog serving up ads not related to traveling. Each deviation corrupts optimization. Every ad not related to traveling projects the “playing darts while blindfolded” approach.
Moving away from your niche for any reason confuses readers.
Confusing readers sends some to the cyber hills.
Losing readers increases your bounce rate.
Never send readers away from your blog by confusing these folks.
Stay on niche.
Optimize your blog.
Blog Optimizing Tips
How do you optimize your blog?
Start by holding one reader in mind.
See One Reader in Mind
Pinpoint one reader.
Imagine a core follower.
Specialize. Do one thing to do it well. Build topical authority.
Optimize by knowing the one person you optimize your blog for. See that person. List their problems. Feel their pain points.
Design every element on your blog around the needs of that one individual.
Begin your alignment homework there.
Align Blog Elements for One Reader
Human beings screw up.
We make optimization errors sometimes because an income stream seems too good to turn down.
The ad network sounds brilliant; until your travel-hungry readers see advertisements for preventing doggy diarrhea.
The disconnect sets in. Why does a travel blogger try to make money based on ads for Snickers who has the Shits?
A dangerous thought pops up in the reader’s mind: “Is this guy or gal selling out? Why do they advertise for canine intestinal problems? I’m not sure if I fully trust this blogger anymore. Something feels fishy.”
Maybe the thoughts trigger on an unconscious level. Something feels off. Readers seem less likely to fully trust posts from the blogger going forward.
As the off-topic ads build cumulatively – based on algorithms served up by third party natures – your blog optimization becomes compromised.
Trust eroding, any other off-topic element confuses readers once again.
I need to address something. Bloggers who do a poor job optimizing can bust their ass to eventually go full-time. But why not make your job easier by fully aligning your blog for one laser-targeted reader? Topical authority generates passive blogging income. Readers buy based on your name. Bloggers build a credible name by covering a single topic inside-out for years. Bloggers enhance their cred by ensuring every blogging element points explicitly to that topic.
Do one thing.
Do it well.
Align your blog.
Review Optimization Every 6-12 Months
Scan your blog every 6-12 months.
Spot optimizing deviation.
Cull mistakes.
Trash anything not perfect for your core reader.
Ditch the off-topic income channel. Get rid of the extraneous footer menu item.
Take off-topic elements to the blogging trash.
Maintain optimizing integrity.
Conclusion
Align to shine.
Optimize your blog for one reader.
Trim the blogging hedges.
Drive highly targeted traffic.
Succeed by specializing.
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