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Write for people. Optimize for robots. Is there a bigger SEO blogging challenge?
Write like a human for humans.
Optimize like a robot for the algorithm.
People respond well to human-generated content. Sounding robotic turns off folks. Imagine your ideal reader. Picture yourself chatting with this individual before writing content. Connect. Bond. Communicate. Build a loyal blogging community.
Writing for people by chatting like a person earns credibility. People sense that a real person runs the blog. This is more important than ever given the AI slop polluting the web.
The Biggest SEO Blogging Challenge
Now the tough part arises.
Some bloggers claim that writing for people ranks posts without optimizing for SEO. I made this claim in the past.
But I changed my tune.
Most bloggers who offer that guidance achieve strong topical authority. Google ranks their less technically-optimized posts based on a proven track record. Sorry; you will probably not be able to get away with that.
Make the people and the robots happy.
This is not easy because naturally working in key phrases without sounding awkward is no small feat.
The Google algorithm is a thing not a person. Communicating with a thing requires you to speak a different language, in a sense.
The algorithm responds to robotic thinking or highly literal thought processes.
For example, dropping the anchor text, “Click Here” for your eBook makes zero sense to the algorithm if you want to rank for a niche keyword. No one wants to rank for “click here” but the algorithm takes you at your word in a literal sense. I want to rank for “blogging eBooks”. I rank on page one for that term from position five to one.
How?
I use the anchor text “blogging eBooks” to point to a link listing blogging eBooks. The Google algorithm needs pure relevance between anchor text and link content for you to potentially rank content. Far more goes into ranking but this is how most bloggers – including the old me – make optimizing mistakes.
A robot reads “click here” anchor text pointing to a link listing blogging eBooks and sees zero relevance. Ranking for a “blogging eBooks” search becomes virtually impossible in this scenario.
What About Humans Who Click Based on Your “Click Here” Copy?
Some humans may click through to your eBooks based on the “click here” copy.
But far more humans – and heavily targeted people at that – find your blog on page one of Google unless you already built a massive, highly loyal tribe through multiple marketing channels.
How can you get the best of both worlds?
Do you want to learn more about how to blog successfully?
Click Here:
Blogging eBooks by Ryan Biddulph
But is it the best practice to use exact anchor text?
I read conflicting advice on this one.
However, the results ranking before Blogging From Paradise Dot Com for “blogging eBooks” are:
- Amazon
- HubSpot
- Medium
I compete with the heavies for this search term. I am doing something right.
At least for this exact search term and anchor text match, the Google algorithm prefers an exact match since I almost always use “blogging eBooks” for my anchor text.
I have patiently built topical authority for the blogging tips niche based on publishing long form blog posts.
But the algorithm requires you to establish pure relevance for your blog to rank on page one.
Think Like a Robot to Optimize Effectively
Optimize for robots. Think like a robot.
Drop internal links only to highly relevant posts. Google wants every link to be closely related. Build a spider web consisting of similar posts. Rank by ensuring that all links live in the same neighborhood.
SEO Blogging Challenge: Why Is This Difficult to Do?
Writing for humans like a human involves patiently developing one skill.
Optimizing posts like a robot involves patiently developing a different skill.
Becoming highly skilled in multiple areas challenges anyone.
I write my ass off to blog from the heart. Readers appreciate my rough and ready approach. My content seems relatable if nothing else.
I only recently began to genuinely optimize some posts for Google. Developing this different skill feels uncomfortable to me. I find it challenging because I need to:
- slow my mind down
- patiently follow a set of SEO steps
- focus on the technical aspect of blogging
to invest my blogging time wisely.
Even if some posts do not align with a specific term – doing so could sound highly unnatural – I do my best to maintain full alignment. From the blog post title, URL slug, headers and early post mentions, peppering a phrase throughout content without sounding repetitive or robotic is not easy.
This is the challenging aspect of driving Google traffic. You cannot sound like a robot or people and Google will ignore your blog.
Keyword Stuffing
Keyword stuffing is not much of a thing anymore because Google cracked down on this bizarre practice cyber eons ago.
But back in the blogging day, no finer example of writing like a mindless blogging robot existed.
Imagine if I titled a post: 10 Blogging Tips for Beginners
Picture if I began the post by mentioning the phrase “blogging tips for beginners”:
- within the first three paragraphs
- awkwardly via an H1 header
- painfully through an H2 header
Most bloggers avoid flat out keyword stuffing these days.
But some struggle with writing naturally for humans while integrating critical optimization tips.
Work in keywords for the algorithm to rank the post.
Write like a person for people to sound natural for humans and literal for the algorithm.
How Do You Cultivate this Skill?
Follow these practical tips:
- write 500 words daily online or offline to find your blogging voice
- write a post as if you were chatting with friends
- write your first draft for people
- edit your next draft with SEO-optimization in mind
- follow an SEO check list to remember the essentials
- maintain full relevance from the blog post title, URL slug and at least an H1 and/or H2 header
- cover only one blogging niche to establish topical authority
- build a personal brand to humanize (aka un-roboticize) your blog
Treat blogging like an art form; especially the SEO side of things.
Conclusion
Picture yourself talking to people.
Write from that perspective.
Optimize content for Google after completing the first draft.
Think like a robot.
Work key phrases into content naturally.
Develop this skill to rank on Google consistently.
Your Turn
How do you conquer this SEO blogging challenge?
What practical SEO tips can you share with our community?