Blogger newbies usually feel the delicious mix of excitement and confusion.
Beginners see promise in blogging.
But where do you start?
What one piece of advice would I offer new bloggers?
Common Advice for New Bloggers
Seasoned blogging veterans often bandy about common advice for beginners.
Listen here; they ain’t wrong.
Most new blogger guidance from pros seems accurate enough.
But from my perspective, the spirit of following practical steps often gets lost in the strategy itself.
The strategy becomes the idol. New bloggers desperately believe they must do that one thing to become successful. When doing the one thing from an attached mindset does not yield big traffic and dough these newbies either quit or sprint to the next idol-strategy. But when that strategy does not yield stupendous success fast they sprint to the next idol-strategy. The mad dash for strategies leads to exhaustion, burnout and quitting.
Peep this common practical “what one thing should you do?” advice for beginner bloggers.
Build an email list?Â
Nope.
Buy your domain and hosting?
Nope.
Outsource?
Nope.
Open multiple income channels?
Nope.
Wait a second……what gives?
Beginner bloggers should follow the above practical steps.
But one piece of advice trumps (sorry guys….too soon?) all of ’em.
I advise all new bloggers to love the process of helping people with content.
Loving the process of helping people comes before the above steps because the quality traffic and income originate in the love of being truly helpful. You need to love helping people since you will be helping people for a very long time before your blog becomes an income-generating asset.
Pay close attention to my breakdown.
Love the Process
Love means loving without conditions or expectations. Or getting as reasonably close as possible to removing most conditions and expectations.
What passes for love in the world is actually fear because ego love comes with conditions or expectations.
For example, bloggers claim to love blogging but wind up hating blogging if no one shows up or buys their stuff. People showing up or buying stuff are examples of conditions or expectations. Note; having conditions or expectations is OK but never confuse these fears with love. You only want money because you fear that you lack not because you love your wholeness and completeness.
Being completely transparent, every aspiring pro holds the condition or expectation of going pro. Bloggers expect to drive some traffic and income. Add an agenda; *pure* love vanishes.
Yet in the spirit of this post, loving the process means devoting almost all of your mind to loving the learning, practice and mastery processes. Make blogging fun, mostly, with a small expectation attached to worldly success.
Adding heavy conditions – aka making blogging mostly about traffic and income – guarantees this: all falls apart sooner than later. Traffic and money never arrive quickly because it takes great practice to become a skilled blogger. Motivator lost, you quit.
Begin blogging with a deep love for learning, practicing and mastering the blogging process. Never do it mainly for money or you will quit quickly.
Blogging is a skill; you need to love developing the skill and practice for a long time before your online business grows through the medium.
Help People
Get used to helping people.
Helping people is the cornerstone of all pro blogging campaigns because people turn to blogs for help.
For example, bloggers visit Blogging From Paradise for helpful blogging tips. I help people by creating content – see step below – on a regular basis.
Beginners often need to shift their mindset from “I need traffic and money” to “I love helping people with content”. Making this migration from self-service to service puts you in the proper mindset. Most new bloggers resist the idea of helping because this crowd typically wants to get traffic and money with minimal effort.
Succeeding as a blogger never works that way.
Here is how it goes: you help people for a long time before building your blog into a trusted asset.
Beginners feel uncomfortable with helping for many reasons. Some feel like a fraud. Who would listen to them, right? Others want something for nothing. Others hold back for being resigned to the idea of failing; why bother being helpful if you expect to fail, anyway, eh?
Conquer these fears you must to be truly helpful.
Being truly helpful means doing a thorough job each time out.
Blogging is a helping medium.
Sear this idea onto your mind.
Content
Content is the channel through which you help readers.
Being helpful takes many forms but your priority is creating long form, targeted blog posts to establish credibility.
Add as many details as possible to blog posts. Publish long form content ranging from 1200 to 1500 words. Solve common problems suffered by readers interested in your niche. Make posts easy to scan and read. Use headers, paragraphs, bullet point lists and italics. Toss in some bold font. But again guys; do not idolize this practical tip and forget the loving and helping aspects of blogging. Success is borne of mindful thoughts and feelings not mindless, robotic, desperate actions.
Keep your ear to the cyber street by following credible bloggers from your niche. Cover similar topics. Top bloggers thrive on being relevant.
Publish one blog post weekly.
Publish content to offsite sources like:
to amplify your reach.
Mix text-only updates, videos and links to your blog posts as content on these social sites.
Offsite content bridges the gap between your blog and the outside world.
Your big job as a new blogger is to create a steady volume of targeted content both to your blog and offsite sources. Most beginners have no idea that creating content is the way to make money. Mistakenly, this crowd believes that opening income channels makes bank.
Monetizing a blog with little to no credible, detailed content is like trying to lasso customers, yanking them inside of your store violently as a means of turning a random stranger into a trusting customer.
People trust content which influences them to trust the blogger who created the content. Customers and clients trust you based on your content not your empty promises, all of which millions of bloggers have offered for the past 2 decades.
Beginner blogger promises with no content to back ’em up are as reliable as an ice cube in the Sahara Desert.
Get used to creating plenty of content for content gains attention, earns credibility and gets you past most if not all new blogger hurdles.
Conclusion
Being a new blogger may feel difficult but it is do-able.
The secret is committing fully to the advice I offer above.
Love the process of helping people with content.