7 Tips to Build a Blog on a Tight Budget

  March 2, 2022 blogging tips 🕑 4 minutes read

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Do you need to build your blog on a tight budget?


Bloggers tend to wade through lean times as a beginner blogger.


Even billionaire icons profess to living on the Ramen budget during their formative business years.


I still bootstrap to some extent some 15 years into my blogging campaign. I run no company, being an individual blogger. Being scrappy, creative and driven fuels me to create and connect as much as possible while making minimum financial investments in my blogging campaign. On one level, it takes money to make money but not as much as you would believe. Smart, generous work combined with investing a few bucks makes the difference with your blogging campaign.


Prospering individuals may feel a bit hesitant to invest much money in blogging before seeing substantial returns.


If you need to blog on a budget follow these tips.


1: Spend Most of Your Money on a Domain … and * Dependable * Hosting


Invest most of your blogging budget on a domain and hosting. Invest in your:


  • credibility
  • brand
  • ownership


Use your limited capital to invest in some credibility. Buy your domain and hosting. Blog on a budget but blog intelligently too.


2: Socialize Your Blog Marketing Campaign


Be a social blogger to blog on a budget.


Engaging people on:


  • Twitter
  • Instagram
  • Facebook
  • LinkedIn


costs you nothing in terms of money. Ask people questions. Share answers. Comment genuinely on updates. Be a friend. Be authentic.


Market your blog indirectly by being social. Blogging buddies you make through social media market your blog for you through referral marketing.


3: Build a Network of Influential Friends through Blog Commenting


Comment genuinely on top blogs from your niche.


Earn trust. Make friends. Draw attention to your comments. Influence fellow bloggers and their readers to market your blog through referral marketing.


Comment generously. Write 1-3 paragraphs per comment to share your honest thoughts. Be engaging. Begin a real dialog through blog comments. Buddies you make through authentic blog commenting freely promote your blog to their followings.


eBook Resource



4: Use Free Tools


Use free tools intelligently to blog on a tight budget.


Free tools offer solid functionality for:


  • helping readers
  • bonding with bloggers
  • building relationships with readers


I publish:


  • scheduled updates
  • @replies
  • retweets


through free Twitter tools. Friends I make through Twitter promote my blog freely. Updates I publish market my blog for me because sharing your knowledge is the simplest way to market your blog.


5: Be a Forum Lounge Lizard


Re-read the prior sentence to get how forum marketing works as a free blog marketing method.


Publish detailed answers to questions on forums related to your blogging niche to market your:


  • skills
  • experience
  • knowledge
  • wisdom


for free via these forums.


Impressed forum members click through to your blog because you marketed your blog by sharing your knowledge for free.


Join forums related to your blogging niche. Answer questions. Ask questions. Provide help. Show off your credibility to market your blog indirectly. Give people a reason to visit your blog by generously sharing of your time and talents.


6: Get Hyper Clear on Your Brand Message


Blogging on a budget means trimming blogging fat. Trimming blogging fat means stripping away brand bloat.


Get hyper clear on your brand message to market your blog effectively for free. Be a specialist. Do one thing well for one targeted reader. Expect to see an increase in blog exposure as loyal, happy followers and fans spread your brand message through word of mouth marketing.


Clear brands form a type of purely organic marketing, serving as a brand advocate in and of themselves. Instead of you putting active work into trying like heck to post your blog link in 54,000 places today, your clear brand message inspires 5, 10 or 50 readers to:


  • promote your latest blog post on Twitter
  • reach out to you with questions related to your niche on Facebook
  • link to your blog via their latest blog post


Each bullet point list item above serves as evidence of a powerful blog marketing campaign based on a crystal clear brand message.


7: Pay Freelancers with Exposure / Credit


Note; this method only works for:


  1. skilled, trusted bloggers with large, loyal audiences
  2. newer or struggling freelancers willing to trade massive exposure for their services



For example, imagine building a large, loyal blogging readership over years. However, you intend to blog on a budget and wish to trade some of your blogging real estate to a web designer for their services. Some web designers hungry for massive exposure over a single, small pay day will gladly make the trade. Both parties seem happy because you gained a new blog design for free and the designer gained massive exposure in front of a highly-targeted, large, potential client base.




Saving money means spending more:


  • time
  • energy


to work in order to become a successful blogger on a budget.


As you open your wallet less and less you better hustle to get the job done.

  1. SharlaAnn Matyjanka says:
    at 9:07 pm

    Building a blog may be one of the least expensive business start ups currently out there. Money wise. But I believe many underestimate the commitment, consistency, and time that must be invested. So many have the belief that because it is online it will be easy.

    I definitely need to leverage my social media more. I have briefly dabbled in a couple of forums but need to become more consistent with it.

    It takes time to make everything all come together but like you point out Ryan, it doesn’t have to cost a bunch of money.

    • Ryan Biddulph says:
      at 10:20 pm

      Awesome points all around SharlaAnn. I genuinely began leveraging social media in an epic way not too long ago; engagement jumped immediately. Social media is a powerful way to move higher in circles and to boost exposure, for free. Thanks for sharing.

  2. Praveen Rajarao says:
    at 4:07 pm

    Hey Ryan
    Its always a challenge when it comes to $$$. I am planning to move my hosting provider from HostGator. I chose that way back in 2011 and its been fine so far, but noticing that for my other business, the hosting doesnt support much of my needs.
    Choosing and paying wisely upfront avoids much hassles for sure.

    • Ryan Biddulph says:
      at 4:27 pm

      This is true Praveen. I have learned this same lessons brother. Investing a little bit more money in the right solution may feel uncomfortable in the moment. But the peace of mind you have over the long haul is worth the few extra dollars invested now. This is why we always want to think about money as an investment, not loss, not spent, and not something we fear releasing. Money invested in freedom now creates greater freedom now, and down the road. Think abundantly now. Thrive. Plus, avoid big-time blogging struggles in the future.

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