Bloggers want engagement.
Readers interacting with your blog content grows your business.
Blog comments, post retweets, social media comments and Facebook Shares all help to increase your blog traffic and profits.
Most bloggers struggle to get any type of engagement. Do you know what it feels like to blog for a Cyber Ghost Town? I do. Feeling like nobody listens to your posts deflates even energetic bloggers. However, following simple tips diligently increased engagement on my blog. Our community interacts with my content because I remained true to the engagement fundamentals.
Readers act favorably after consuming your blog posts if you follow a few smart tips persistently.
How to Increase Engagement on Your Blog
For starters, pay close attention to reader problems. Spot issues your readers cannot seem to shake. Engagement increases if you give your community what they want. But engagement dies off if you publish what you want without consulting your readers. Beware making this common error. I suffered it for years because ego called my shots. Few folks seemed to engage me and my blog content because I gave me what I wanted but did not give readers what they wanted.
I eventually opened my eyes. Everything changed by putting my readers first. Solve reader problems. Increase engagement.
Check out these tips to increase engagement on your blog.
1: Publish In-Depth Content Clearly Solving Reader Problems
I do not care about the smash-up job you do following the tips below.
- listen to your readers
- solve their problems with your in-depth blog posts
- publish valued problem-solving content persistently
expect little to no engagement on your blog.
I published a high volume of somewhat helpful but thin content largely scraped off of the top of my head, for a while. Engagement dropped. I did not listen closely to my readers. Not tuning into readers meant many posts did not clearly solve their problems. Engagement stalled since readers lacked interest in my blog posts.
if content solves their problems. Readers take business-building action if people feel moved to engage in positive fashion. I only comment in response to blog posts if the posts move me to spend a few moments to type a blog comment. But I am only moved if the post solves some specific problem I suffered through or suffer through.
Readers engage you if you offer readers what they want. Publishing in-depth, detailed blog posts seems to increase engagement since readers usually prefer 2,000 plus word, thorough content.
Peep this old blog post:
The post generated 72 comments because I solved my reader’s problems via an in-depth blog post. I went above and beyond to help my readers. My readers responded with a high volume of blog comments.
Even if you follow the below tips diligently you will never increase reader engagement unless you solve reader problems in thorough fashion.
Start with your blog post title. Create an eye-catching title offering a promise enticing to readers. Draw engagement to you by crafting an attractive blog post title. Follow up with a thorough, rich, in-depth blog post solving reader problems. Aim for 2000 plus words to increase blog comments, social media shares and social media comments related to the blog post.
Follow these tips to increase engagement:
- poll your readers to pinpoint their pressing needs
- pay close attention to reader struggles via blog comments
- scan your email inbox to observe reader problems
- note popular blog posts yielding a high level of engagement; dissect these posts into new posts to keep the engagement train chugging forward
Ending posts with multiple questions puts the engagement ball in your reader’s court.
2: End Every Blog Post with 3 Questions
Three seems to be the magic number. For whatever reason, I gain engagement by asking 3 questions at the end of each blog post.
Sharing blog content ending in questions goads readers to share their thoughts via blog comments. Ask someone questions. People tend to answer. Answering readers engage you freely. But ensure each question hits on key points.
For example, a blog post designed to list traffic driving tips seems best concluded with specific questions like:
- What blog traffic tips can you add to the list?
- Do you use any of these blog traffic driving tips?
- What is your favorite traffic driving tip from this list?
Ask specific questions clearly related to the blog post to increase engagement effectively. Bloggers increase comments and social shares by engaging readers via pointed questions fully aligned with the blog post. Relevance wins. But persistence plays a chief role too. Asking three questions seems to be a form of persistence. Toss in persistence manifest as summing up all blog posts with multiple questions to increase engagement.
Do not quit asking probing questions simply because your engagement does not jump overnight. Give your strategy time. Readers interact freely with bloggers who persistently ask questions of their tribes. Ask. Allow answers to flow your way through the power of your persistence.
Why is 3 the magic number? I have no idea. Perhaps because good things arrive in threes? In all seriousness, persistently asking multiple questions at the post conclusion simply peppers readers with reasons to answer. Maybe 2 questions do not stoke the engagement fire but the third influences folks to engage.
Do not forget to ask questions via social media when you share your blog posts, too.
3: Ask Questions to Punctuate Social Media Sharing of Blog Posts
Ask questions via your social media blog post shares. When you share a blog post to Facebook consider asking 1 or 2 questions through your status update to increase Likes and comments.
This idea goes back to asking readers questions persistently to drum up answers. Readers see a question trailing your Facebook status update pointing to a blog post. Scanning the update and question stimulates followers to comment on the update, to Like or Retweet the blog post and to share it via their social network of choice.
Be inquisitive. Ask questions related to the blog post through Facebook and Twitter. Increase engagement.
Some readers prefer to answer questions, share posts or engage in some other fashion if you ask questions through social media. Lurkers and other shy folks fear to comment on your blog but may speak up through bigger public forums like Twitter or Facebook. Give these people a chance to interact with your content. Ask questions via social shares. Inspire people to act in response to your blog content.
4: Share Blog Content Multiple Times through Social Media
One way to boost engagement is to share the same blog post multiple time through:
I increased my:
- social shares
- blog comments
- Facebook Likes
- Facebook Shares
by sharing recent blog posts repeatedly on social media. Do not be shy. Stop feeling bad about sharing the same content multiple times on Facebook and Twitter. Bloggers do not annoy readers by sharing content repeatedly; bloggers offer a genuine service of convenience by Retweeting and Facebook Sharing the same blog post multiple times.
People live busy lives. Some forget to open your email newsletter. Others forget to join your list. But after sharing your most recent post for the 4th time on Twitter and twice on Facebook these busy folks eventually see what you published, read the blog post and comment on the post.
I seem to be a busy guy these days. Traveling through Panama, house sitting and blogging makes for a fairly packed schedule. But I tend to catch up on blogs whose owners share recent posts frequently. Anthony Gaenzle does an excellent job in this regard. I follow his Twitter feed diligently. He Retweets older blog posts every day. I find his helpful older content on a daily basis, read his posts and comment on his posts.
Increase reader engagement by sharing published content more than once. Consider sharing your most recent 5-10 posts daily on Twitter for optimal results. Give your content a chance to be seen. Increase comments and social shares in the process.
Ideas for you:
- share your recent 5-10 blog posts at least once weekly if not daily
- nudge into the fear or annoying or turning off readers; get clear on the value you have to share with the world
- remember to use what you have – valuable older blog content – to leverage your blog to the hilt before rushing wildly to publish new content
Pictures often inspire readers to engage your content.
5: Add Images to Blog Content Shared Via Social Media
Social media images speak many words.
Social media updates with images affixed gain greater visibility. Combined with questions asked via blog posts and social media updates expect to increase reader engagement.
Find images fitting your:
- brand message
- blog post topic
My images boast tropical paradise hot spots I visited over the past decade. I personally snapped every image I use on Blogging From Paradise and through social media. Other bloggers tend to use stock or premium images with different alignments.
Independent of images you attach to social updates simply share images frequently to increase exposure and to elicit greater engagement. Followers may not engage the first few times you use pictures but comments, Likes and shares increase slowly and steadily if you stick to this strategy.
- use appropriate-sized images tailored to each social media site; each network seems to favor different-sized pictures
- upload images fully aligned with your blog posts
- add an image with each social media update pointing to a blog post to boost engagement over the long haul
Write more robust social media blog post share content to encourage greater engagement.
6: Beef Up Social Media Blog Post Shares
Add content to social media shares pointing to your blog posts.
Expand your Facebook update content directing readers toward your recent blog post. Adding increased text tends to snag more eyeballs on Twitter, too.
Give yourself a few moments to write a more detailed, thorough explanation for blog post shares on Facebook, Twitter and LinkedIn. Adding a beefier description boosts engagement because more followers and friends see your update pointing to your blog post.
Resist urges to rush the sharing process. Admittedly; I find myself guilty of rushing social shares at times versus slowly crafting a detailed explanation for updates pointing to blog posts. I will be thorough going forward to give my posts greater exposure and to increase engagement too.
A few ideas:
- add bullet point lists stressing blog post benefits
- give yourself 5-10 minutes to plan and write a thorough social media update related to your blog post
Boosting engagement is fairly simple if you publish problem-solving content appealing to your readers.
Listen to your reader’s needs. Ask them how you can help. Identify their pain points. Publish in-depth content solving reader problems. Happy readers freely comment on blog posts addressing their needs and share blog posts on social media.
Do you struggle to increase engagement through your blog?
What tips can you add to this list?
How do you increase engagement on your blog?